Headline

FMS’24 | Himalaya Wellness | Brand & Marketing Enthusiast

Location

Bengaluru

AI stack

claude code

claude

openai

Work experience

Customer Success Specialist at Mira IMS Pvt Ltd, Oct 2024 - Jan 2026 · 1 yr 4 mos, India

Summer Intern at Himalaya Wellness Company, Apr 2023 - Jun 2023 · 3 mos, Bengaluru, Karnataka, India, • Conducted in-depth competitor analysis in the Ayurvedic Personal Care market, leveraging insights to develop product concepts • Designed & administered a questionnaire to Gen-Z respondents, exploring their perceptions of Ayurveda, personal care products, and their preference for natural offerings providing valuable insights for brand strategy and concept development • Created 6 market-aligned product concepts for the premium brand extension of Himalaya, focusing on the Hair Care category • Devised a comprehensive product concept testing strategy in collaboration with Kantar, evaluating the market response and perception of the new Himalaya Ayurveda range

Organizing Committee Member at Commerce Forum - Samasthi the Student Council, Jun 2020 - May 2022 · 2 yrs, Jain University, Bangalore, • Organized the first online corporate + cultural fest in Bangalore involving up to 250 participants • Organized Samanvaya 2022 with over 50 participants partaking in BM, HR, PR, ED, Finance, BQ, CS • Conducted a weekly quizzing meetup to discuss current affairs and develop an extensive question bank to aid with future quizzes

Education

Master of Business Administration - MBA, Faculty of Management Studies (FMS) - University of Delhi

BMS, International Marketing, Jain (Deemed-to-be University)