---
title: "Vikram Totlani - Product Marketing Manager in Mumbai | Tal"
description: "Meet Vikram Totlani, Product Marketing Manager based in Mumbai. AI stack includes claude, gemini, and ChatGPT. Explore public work links including openinapp.link."
image: "https://tal.club/meet/vikram-totlani/share-image"
---

# Vikram Totlani on Tal

## Headline

Product Marketing Manager

## About

Hi, I am Vikram I've worked on campaigns that got millions of views and campaigns that moved the revenue needle\. At IDFC FIRST Bank, I work on digital marketing for credit cards\. Before that, at Unacademy, I managed campaigns that generated 1\.5M YouTube views, drove 5,000\+ attendees to offline events, and wrote copy for 8 online test prep categories & 60\+ offline centres simultaneously\. I also freelanced as a copywriter before any of this, which is probably why I still care more about the actual words than most marketers do\. Outside of work, I write poetry and short stories in Hindustani\. I've been performing at open mics and curated shows for 8 years now\. That's where my instinct for storytelling actually comes from\. If that sounds like what your brand needs, my DMs are open\.

## Location

Mumbai

## AI stack

claude

gemini

ChatGPT

ChatGPT Images

Microsoft Copilot

## Work experience

Product Marketing Manager at IDFC FIRST Bank, Apr 2025 \- Present · 1 yr 7 mos, Mumbai, Maharashtra, India, Directed 4\+ external agencies simultaneously, spanning static creative, non\-shoot video, shoot video, and web/HTML, to execute Credit Card campaigns end\-to\-end from brief to delivery\. Set the creative bar through sharp briefs and hands\-on review, contributing to 80% YoY growth in organic spends and 26% YoY growth in new acquisitions\. Directed the day\-to\-day work of copy and design resources, setting creative direction and reviewing output to ensure consistent brand standards across campaigns\. Worked cross\-functionally with growth and product teams to improve activation rate of existing customers by 3% within 4 months\. Localized campaign messaging and content across 10\+ languages to ensure brand consistency across diverse regional markets\.

Marketing Manager at Unacademy, Aug 2024 \- Apr 2025 · 9 mos, Bangalore Urban, Karnataka, India, \- Directed promotion strategy for the Educator Launchpad program, bringing in 5,000\+ applicants within 7 days \- Orchestrated Live\-streaming events for user acquisition, achieving up to 1\.5 M YouTube views \- Executed digital and ATL campaigns for career guidance seminars, driving up to 5,000\+ attendees per event \- Designed content strategy for ATL & BTL marketing across 60\+ Unacademy Centres \- Oversaw performance marketing & CLM creative content \(Email, push notifications, WhatsApp, SMS, in\-app\) across 8 online test prep categories

Copywriter at Unacademy, May 2023 \- Aug 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India

Freelance Copywriter at Astronuts, Dec 2022 \- May 2023 · 6 mos, Surat, Gujarat, India

Freelance Writer at Pepper, Aug 2022 \- Oct 2022 · 3 mos

Engineer at Actalent, Nov 2021 \- Mar 2023 · 1 yr 5 mos, Hyderabad, Telangana, India

Engineer at L&T Technology Services \(LTTS\), Jun 2018 \- Nov 2021 · 3 y 5 mo, Hyderabad

## Education

General Management program, Stoa

Bachelor of Engineering, Mechanical Engineering, Shri ramdeobaba college of engineering and management

## Public links

- openinapp\.link: https://openinapp\.link/jyd0n

[View the original profile](https://tal.club/meet/vikram-totlani)

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