Headline

Product Marketing Manager

About

Hi, I am Vikram I've worked on campaigns that got millions of views and campaigns that moved the revenue needle. At IDFC FIRST Bank, I work on digital marketing for credit cards. Before that, at Unacademy, I managed campaigns that generated 1.5M YouTube views, drove 5,000+ attendees to offline events, and wrote copy for 8 online test prep categories & 60+ offline centres simultaneously. I also freelanced as a copywriter before any of this, which is probably why I still care more about the actual words than most marketers do. Outside of work, I write poetry and short stories in Hindustani. I've been performing at open mics and curated shows for 8 years now. That's where my instinct for storytelling actually comes from. If that sounds like what your brand needs, my DMs are open.

Location

Mumbai

AI stack

claude

gemini

ChatGPT

ChatGPT Images

Microsoft Copilot

Work experience

Product Marketing Manager at IDFC FIRST Bank, Apr 2025 - Present · 1 yr 7 mos, Mumbai, Maharashtra, India, Directed 4+ external agencies simultaneously, spanning static creative, non-shoot video, shoot video, and web/HTML, to execute Credit Card campaigns end-to-end from brief to delivery. Set the creative bar through sharp briefs and hands-on review, contributing to 80% YoY growth in organic spends and 26% YoY growth in new acquisitions. Directed the day-to-day work of copy and design resources, setting creative direction and reviewing output to ensure consistent brand standards across campaigns. Worked cross-functionally with growth and product teams to improve activation rate of existing customers by 3% within 4 months. Localized campaign messaging and content across 10+ languages to ensure brand consistency across diverse regional markets.

Marketing Manager at Unacademy, Aug 2024 - Apr 2025 · 9 mos, Bangalore Urban, Karnataka, India, - Directed promotion strategy for the Educator Launchpad program, bringing in 5,000+ applicants within 7 days - Orchestrated Live-streaming events for user acquisition, achieving up to 1.5 M YouTube views - Executed digital and ATL campaigns for career guidance seminars, driving up to 5,000+ attendees per event - Designed content strategy for ATL & BTL marketing across 60+ Unacademy Centres - Oversaw performance marketing & CLM creative content (Email, push notifications, WhatsApp, SMS, in-app) across 8 online test prep categories

Copywriter at Unacademy, May 2023 - Aug 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India

Freelance Copywriter at Astronuts, Dec 2022 - May 2023 · 6 mos, Surat, Gujarat, India

Freelance Writer at Pepper, Aug 2022 - Oct 2022 · 3 mos

Engineer at Actalent, Nov 2021 - Mar 2023 · 1 yr 5 mos, Hyderabad, Telangana, India

Engineer at L&T Technology Services (LTTS), Jun 2018 - Nov 2021 · 3 y 5 mo, Hyderabad

Education

General Management program, Stoa

Bachelor of Engineering, Mechanical Engineering, Shri ramdeobaba college of engineering and management

Public links

openinapp.link: https://openinapp.link/jyd0n