Headline

Senior Associate - Content Marketing | Writer | Landscape Photographer

About

I’m a Marketing Strategist focused on turning business and product priorities into clear positioning, compelling narratives, and scalable go-to-market strategies. Over the past six years, I’ve led marketing initiatives across content, campaigns, product marketing, website strategy, client communications, and strategic programs. I own the marketing lifecycle end to end, from shaping strategy and identifying audience opportunities to leading execution, optimization, and measuring business impact. I lead cross-functional teams and work closely with product, design, business, sales, and client stakeholders to bring strategy to life. I bring structure to complex initiatives, set clear priorities, align teams around shared goals, and ensure strong execution. My work spans AEO, GEO, SEO strategies, digital campaigns, content, and website strategy, with a focus on strengthening visibility, building demand, and creating meaningful customer engagement. I see marketing as a growth function that connects customer needs with business priorities. I focus on building structured, insight-led programs that help teams make better decisions, execute consistently, and scale what works. My approach combines strategic thinking, commercial understanding, and strong execution. I value high ownership, clear thinking, and teams that turn ambitious ideas into measurable business results. Outside of work, I enjoy playing basketball, exploring landscapes through photography, and writing on Medium. These interests give me space to stay curious, observe the world differently, and keep learning beyond the work I do.

Location

Bengaluru

AI stack

claude code

gemini

grok

lovable

ChatGPT

Figma Make

Work experience

Senior Associate - Content Marketing at MathCo, Jul 2026 - Present · 4 mos, SEO, AEO & AI GEO Strategy: Architect and execute content strategies targeting traditional search (SEO), Answer Engine Optimization (AEO), and AI Generative Engine Optimization (GEO), ensuring brand authority across the AI tools. Thought Leadership & Content Strategy: Author technical articles, whitepapers, e-books, Trends Report, POVs, and case studies on GenBI, AI frameworks, and scalable data architectures, translating complex technical workflows into high-converting business narratives. Team Leadership & Writer Mentorship: Manage, groom, and upskill a team of content writers, conducting regular editorial training, establishing quality frameworks, and guiding style consistency across all collateral. Editorial & Workflow Oversight: Work directly with junior and mid-level writers to assign, review, and refine content pipelines, providing actionable feedback to elevate technical accuracy and storytelling impact. GTM & Strategic Campaign Delivery: Drive messaging for digital campaigns, enterprise partnerships, and internal communications. Cross-Functional Collaboration: Partner directly with Principals, Data Engineers, Data Scientists, Solution Architects, AI Leaders, and Product Managers to translate complex technical workflows into accessible, business-value-focused narratives.

Associate - Content Marketing at MathCo, Jul 2024 - Oct 2026 · 2 yrs 4 mos, Content Strategy & Thought Leadership: 1. Lead end-to-end content strategy aligned with business growth objectives and brand positioning for Enterprise AI & Analytics solutions. 2. Own the development of high-impact thought leadership assets, including white papers, case studies, industry reports, executive articles and blogs, that strengthen MathCo’s authority. 3. Collaborate with Data scientists, Data Engineers, Product Leads, and Designers to translate complex analytics and AI concepts into compelling, business-driven narratives. 4. Track industry trends, emerging AI technologies, and competitor movements to continuously refine content direction and sharpen market positioning. 5. Develop high-converting copy for LinkedIn Ads and outbound campaigns supporting lead generation and account-based marketing across priority industries. 6. Analyze content and campaign performance using engagement, pipeline influence, and conversion metrics to optimize ROI and marketing effectiveness. Client Communications & Brand Engagement: 1. Drive all client and investor communications, including newsletters, emailers, announcements, and strategic updates for clients, prospects, investors, and subscribers. 2. Manage LinkedIn newsletter and organic content strategy to enhance executive visibility, brand credibility, and audience engagement. Website & Content Operations Leadership: 1. Own website content operations, including planning, publishing, optimization, and performance tracking. 2. Manage cross-channel content calendars ensuring consistency, quality, and timely delivery aligned with product launches and business priorities. 3. Establish content governance standards that maintain messaging consistency and brand voice across all digital touchpoints. 4. Serve as the central content and communications lead, orchestrating collaboration across vendor management, marketing, design, and leadership teams to drive consistent, high-impact execution.

Associate - Content Operations at MathCo, Jan 2024 - Jul 2024 · 7 mos, TheMathCompany or MathCo is a global Enterprise AI and Analytics company, trusted for data-driven decision-making by some of the largest organizations across industries. Founded in 2016, MathCo builds custom data products through its innovative hybrid model and transfers the ownership of intellectual properties to its clients. NucliOS, MathCo’s proprietary platform with pre-built workflows and reusable plug-and-play modules, enables the vision of connected intelligence at a lower TCO. My roles and responsibilities included: 1. Coordinate and manage content production workflows, ensuring timely delivery and consistency across all content pieces. 2. Support content creators and editors in the development and execution of content strategies that align with MathCo’s goals. 3. Oversee the publication and distribution of content, maintaining accuracy and quality across all channels. 4. Collaborate with cross-functional teams to gather insights and inform content initiatives. 5. Assist in the maintenance and management of content databases and repositories.

Content Lead at Vinci Raj, Jul 2023 - Dec 2023 · 6 mos, Chennai, Tamil Nadu, India, My roles and responsibilities involved: 1. Spearhead content creation and strategy for cutting-edge digital initiatives. 2. Drive innovative content campaigns to engage diverse audiences across multiple digital platforms. 3. Lead a team of content creators to deliver high-quality, impactful content. 4. Collaborate cross-functionally with marketing, design, and product teams to align content with brand objectives and user needs. 5. Analyze content performance metrics and iterate strategies for continuous improvement. 6. Conduct in-depth research on industry trends, emerging technologies, and market dynamics to refine content strategy.

Content Specialist at CoverSelf, Nov 2022 - Jun 2023 · 8 mos, CoverSelf empowers payers with a truly NEXT-GEN cloud-native, holistic & customizable platform preventing and adapting to the ever-evolving claims & payment inaccuracies. Built from the ground up specifically for US healthcare to simplify, democratize and transform the payment integrity industry. My responsibilities at CoverSelf include: 1. Understanding the product and the ecosystem via in-depth research on industry-related topics, and product-market fit to develop original and impactful content. 2. Develop long and short forms of content such as blogs, newsletters, guides, ebooks, whitepapers, etc. 3. Liaison with the marketing team and senior management to define content briefs, and proofread and edit the final work. 4. Prepare a detailed content distribution strategy across various channels, and explore new opportunities for content. 5. Have a decent understanding of various content aggregator platforms to distribute the content produced. 6. Work with SEO and SEM tools in order to put out content that will increase the digital footprint, and visibility - ultimately increasing website traffic. 7. Collaborate with internal stakeholders to interpret project briefs and develop relevant concepts into content ideas. 8. Track and report on content insights and analytics traffic, engagement, conversion rates, shares, etc.

Creative Writer at Creative Fetus, Sep 2021 - Oct 2022 · 1 yr 2 mos, Creative Fetus is the birthplace of refreshing, simple, and genuine perspectives in the art of storytelling. The brain behind this creative marvel is Mr. Vinci Raj who started his career in advertising and served as a creative head in several creative agencies like Ogilvy, JWT, BBDO, FP7, DDB, and FCB to name a few. He has helped build brands like Titan, ITC Foods, Wipro, IBM, MTR Foods, and many more. He has won National and International awards such as The Cannes Lion, Spikes Asia, Kyoorius D&AD, Abbys, and several others. He is the publicity designer for many celebrated films like Kabali, Kaala, Darbar, etc. I had the wonderful opportunity of working with him as a Creative Writer and Assitant Director on many projects. I got to closely observe, analyze and learn about ideas and creativity spanning across different stages from the very first thought on paper to the final output on large screens. My responsibilities at Creative Fetus included: 1. Developing and researching ideas for film scripts. 2. Creating characters, plotlines, and settings that are engaging and entertaining. 3. Writing, revising, and editing drafts. 4. Collaborating with teams to refine the work. 5. Managing multiple projects at once. 6. Staying up-to-date with industry trends and changes in this space. 7. Networking and building relationships with industry professionals. 8. Marketing and promoting works on social media platforms.

Territory Sales Officer at Marico Limited, Sep 2020 - Sep 2021 · 1 yr 1 mo, Marico Limited is one of India's FMCG companies. Marico's business markets household brands such as Parachute, Saffola, Beardo, Livon, Set Wet, Hair & Care, Nihar, Mediker and Revive among others that add value to the life of 1 in every 3 Indians. As a TSO, my responsibilities included: 1. Develop and implement sales plans and strategies for the assigned territory. 2. Identify and recruit distributors and retailers within the territory, in line with the company's goals and objectives. 3. Build and maintain strong relationships with key stakeholders, including distributors, retailers, and team members. 4. Monitor and analyze sales data to identify trends, opportunities, and threats, and develop action plans to counter them. 5. Ensure the availability of products at all times by monitoring stock levels and coordinating with the supply chain team. 6. Conduct regular market visits to assess competitor activity, gather customer feedback, and identify new business opportunities. 7. Train and develop distributors and retailers to ensure that they are equipped to sell and promote Marico products effectively. 8. Ensure compliance with all company policies and procedures, as well as relevant laws and regulations. 9. Provide regular reports, and presentations to the manager on sales performance, market trends, and other activities.

Education

Doctor of Philosophy - PhD, Marketing/Marketing Management, General, Christ University, Bangalore

Master of Business Administration - MBA, Marketing, PES University

Public links

medium: https://medium.com/@vikram-18