---
title: "Vikesh Jain - Senior Director in Greater Bengaluru Area | Tal"
description: "Meet Vikesh Jain, Senior Director Marketing @ redBus | ex - Paytm; GroupM | Mican | Emcee | Vibe coding based in Greater Bengaluru Area. AI stack includes claude code, claude, and cursor."
image: "https://tal.club/meet/vikesh-jain/share-image"
---

# Vikesh Jain on Tal

## Headline

Senior Director Marketing @ redBus \| ex \- Paytm; GroupM \| Mican \| Emcee \| Vibe coding

## About

Street\-smart Marketing Leader with 14\+ Years of Experience in Transforming Iconic Brands Accomplished in driving digital\-first marketing strategies for renowned brands like redBus, Paytm, and Tata Tea\. Proven track record in fostering significant business growth & brand recognition through innovative, consumer\-centric campaigns\. MBA from MICA, blending strong business acumen with a passion for the B2C consumer tech space

## Location

Greater Bengaluru Area

## AI stack

claude code

claude

cursor

## Work experience

Senior Director at redBus, Apr 2026 \- Present · 6 mos, Bengaluru · Hybrid, Head Marketing for redBus India \- Bus, Rail & Hotels

Director at redBus, Aug 2022 \- Mar 2026 · 3 yrs 8 mos, Bengaluru · Hybrid

Associate Vice President Marketing at Paytm, Apr 2022 \- Aug 2022 · 5 mos

General Manager Marketing at Paytm, Sep 2021 \- Mar 2022 · 7 mos, Bengaluru, Karnataka, India

Associate Director \- Brand Marketing at redBus, Apr 2020 \- Sep 2021 · 1 yr 6 mos, Bengaluru, Karnataka, Roles and responsibilities Define and execute long term brand strategy to drive new consumer acquisition and engagement Responsible for Annual marketing strategy, communication development, media planning & buying, consumer research, social media, CLM and PR\. Lead agency interactions: creative, media, PR, research & analytics agencies Communication planning & development across Hero, Hub & Hygiene campaigns Media Strategy, planning & execution across media – TV, digital, outdoor, activation, print, radio, owned, social & other media with focus on screen agnostic planning , digital first brand\-building and ROI led campaign planning Lead the research/Analytics efforts – MMM, Trigger & Barrier studies, creative testing, consumer deep dives etc\. Key Campaigns/Initiatives Launched rZones, first\-of\-its\-kind redBus branded Wi\-Fi\-enabled geo\-tagged physical markers at the boarding point, May 2021\. In 2021 \(Feb\), Launched brand Primo : Curated top rated buses assuring best in class bus travel In 2020 \(Aug\), Launched \#JourneyForDreams campaign that inspired people to persevere in their endeavors while redBus ensured their safety In 2019, Launched campaign with MSD that accelerated growth in west & north and catapulted redBus \(perceived to be South\-centric\) to a National brand\. 2017\-19, launched 360 pan\-India brand campaign featuring Allu Arjun \- Idea “Be the real king of bus travel” redBus featured in Brand Equity top most trusted brands 2020 \(only travel brand\), Category : Online stores and services Rolled out the redBus Brand Book \- Articulated brand purpose, visual & communication identity\. Student special bus : Turned colleges in to bus boarding points for students Honors & Awards Dream team of the year, Brand marketing, redBus, go\-mmt awards, 2020 Pioneer award, Quarterly award for leadership excellence, 2019\. Exemplary manager of the year award, CEO’s ring of honor, go\-mmt awards, 2018 Rookie of the year award, Annual award for new joiners, 2017

Senior Brand Marketing Manager at redBus, Oct 2018 \- Apr 2020 · 1 yr 7 mos, Bengaluru Area, India

Brand Manager at redBus, Jul 2016 \- Sep 2018 · 2 yrs 3 mos, Bengaluru Area, India

Business Group Head at Maxus, Jul 2015 \- Jul 2016 · 1 yr 1 mo, Bengaluru Area, India, \- Handle all the brands in the TGBL portfolio across media ; lead a team of planners \- Responsible for 360 communication strategy across ATL, BTL& digital, strategic media investment management, consumer segmentation & profiling, market prioritization, investment evaluation, Annual Budget setting and Buying \- Leverage Groupm’s House of Media – Content, Digital, Activation, Xaxis, Analytics, creative tech for brand campaigns \- Proficient in major media tools and softwares \- TAM, IRS, TGI, MAP, FIGARO, RESOLVE etc\. \- Worked extensively on Branded content projects, Mobile marketing initiatives and screen agnostic planning \- One of the fastest in the industry to become a Business Group head – in 3 years \(usually takes 5\) \- Responsible for writing and entering award entries; Team has won 50\+ awards across national and global forums \(2\.5 yrs\.\) \- Lead planning for another client \- Cloudnine maternity hospitals – Successful launches in five metros

Business Manager at Maxus, May 2013 \- Jun 2015 · 2 yrs 2 mos, Bangalore

Leadership Trainee at Maxus, May 2012 \- May 2013 · 1 yr 1 mo, Gurgaon and Bangalore \(India\), Stint I: Leveraging Branded Content, Team: Maxus ESP \- Entertainment, Sports & Partnerships\. Designed content strategy framework for Pernod Ricard, by fusing relationship media approach with content strategy\. Stint II: Strategic Planning, Team: Insights\. Annual strategic planning , Consumer Segmentation, Market prioritization and Media efficiency analysis for Titan, Wipro and MTR Foods

Associate Software Engineer at Accenture, May 2008 \- May 2010 · 2 yrs 1 mo, Pune Area, India, \- Weblogic Application server Administration, Client \- British Telecom \(BT\) , UK \- Developed and Managed the live, development and test environments \- Acted as the interface between our team, component teams from Infosys, TechMahindra, TCS, others and the client BT

## Education

MBA, Marketing, Mudra Institute of Communications Ahmedabad

BCA, Computer Application, Loyola College

[View the original profile](https://tal.club/meet/vikesh-jain)

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