Headline

Senior Director Marketing @ redBus | ex - Paytm; GroupM | Mican | Emcee | Vibe coding

About

Street-smart Marketing Leader with 14+ Years of Experience in Transforming Iconic Brands Accomplished in driving digital-first marketing strategies for renowned brands like redBus, Paytm, and Tata Tea. Proven track record in fostering significant business growth & brand recognition through innovative, consumer-centric campaigns. MBA from MICA, blending strong business acumen with a passion for the B2C consumer tech space

Location

Greater Bengaluru Area

AI stack

claude code

claude

cursor

Work experience

Senior Director at redBus, Apr 2026 - Present · 6 mos, Bengaluru · Hybrid, Head Marketing for redBus India - Bus, Rail & Hotels

Director at redBus, Aug 2022 - Mar 2026 · 3 yrs 8 mos, Bengaluru · Hybrid

Associate Vice President Marketing at Paytm, Apr 2022 - Aug 2022 · 5 mos

General Manager Marketing at Paytm, Sep 2021 - Mar 2022 · 7 mos, Bengaluru, Karnataka, India

Associate Director - Brand Marketing at redBus, Apr 2020 - Sep 2021 · 1 yr 6 mos, Bengaluru, Karnataka, Roles and responsibilities Define and execute long term brand strategy to drive new consumer acquisition and engagement Responsible for Annual marketing strategy, communication development, media planning & buying, consumer research, social media, CLM and PR. Lead agency interactions: creative, media, PR, research & analytics agencies Communication planning & development across Hero, Hub & Hygiene campaigns Media Strategy, planning & execution across media – TV, digital, outdoor, activation, print, radio, owned, social & other media with focus on screen agnostic planning , digital first brand-building and ROI led campaign planning Lead the research/Analytics efforts – MMM, Trigger & Barrier studies, creative testing, consumer deep dives etc. Key Campaigns/Initiatives Launched rZones, first-of-its-kind redBus branded Wi-Fi-enabled geo-tagged physical markers at the boarding point, May 2021. In 2021 (Feb), Launched brand Primo : Curated top rated buses assuring best in class bus travel In 2020 (Aug), Launched #JourneyForDreams campaign that inspired people to persevere in their endeavors while redBus ensured their safety In 2019, Launched campaign with MSD that accelerated growth in west & north and catapulted redBus (perceived to be South-centric) to a National brand. 2017-19, launched 360 pan-India brand campaign featuring Allu Arjun - Idea “Be the real king of bus travel” redBus featured in Brand Equity top most trusted brands 2020 (only travel brand), Category : Online stores and services Rolled out the redBus Brand Book - Articulated brand purpose, visual & communication identity. Student special bus : Turned colleges in to bus boarding points for students Honors & Awards Dream team of the year, Brand marketing, redBus, go-mmt awards, 2020 Pioneer award, Quarterly award for leadership excellence, 2019. Exemplary manager of the year award, CEO’s ring of honor, go-mmt awards, 2018 Rookie of the year award, Annual award for new joiners, 2017

Senior Brand Marketing Manager at redBus, Oct 2018 - Apr 2020 · 1 yr 7 mos, Bengaluru Area, India

Brand Manager at redBus, Jul 2016 - Sep 2018 · 2 yrs 3 mos, Bengaluru Area, India

Business Group Head at Maxus, Jul 2015 - Jul 2016 · 1 yr 1 mo, Bengaluru Area, India, - Handle all the brands in the TGBL portfolio across media ; lead a team of planners - Responsible for 360 communication strategy across ATL, BTL& digital, strategic media investment management, consumer segmentation & profiling, market prioritization, investment evaluation, Annual Budget setting and Buying - Leverage Groupm’s House of Media – Content, Digital, Activation, Xaxis, Analytics, creative tech for brand campaigns - Proficient in major media tools and softwares - TAM, IRS, TGI, MAP, FIGARO, RESOLVE etc. - Worked extensively on Branded content projects, Mobile marketing initiatives and screen agnostic planning - One of the fastest in the industry to become a Business Group head – in 3 years (usually takes 5) - Responsible for writing and entering award entries; Team has won 50+ awards across national and global forums (2.5 yrs.) - Lead planning for another client - Cloudnine maternity hospitals – Successful launches in five metros

Business Manager at Maxus, May 2013 - Jun 2015 · 2 yrs 2 mos, Bangalore

Leadership Trainee at Maxus, May 2012 - May 2013 · 1 yr 1 mo, Gurgaon and Bangalore (India), Stint I: Leveraging Branded Content, Team: Maxus ESP - Entertainment, Sports & Partnerships. Designed content strategy framework for Pernod Ricard, by fusing relationship media approach with content strategy. Stint II: Strategic Planning, Team: Insights. Annual strategic planning , Consumer Segmentation, Market prioritization and Media efficiency analysis for Titan, Wipro and MTR Foods

Associate Software Engineer at Accenture, May 2008 - May 2010 · 2 yrs 1 mo, Pune Area, India, - Weblogic Application server Administration, Client - British Telecom (BT) , UK - Developed and Managed the live, development and test environments - Acted as the interface between our team, component teams from Infosys, TechMahindra, TCS, others and the client BT

Education

MBA, Marketing, Mudra Institute of Communications Ahmedabad

BCA, Computer Application, Loyola College