---
title: "Vikas Vardhan Soni - GM in Bengaluru | Tal"
description: "Meet Vikas Vardhan Soni, GM @ PlaySimple Games | Product Management, Analytics, Strategy and Operations @ Online Gaming| IIM, BITS, NIT based in Bengaluru."
image: "https://tal.club/meet/vikas-vardhan-soni/share-image"
---

# Vikas Vardhan Soni on Tal

## Headline

GM @ PlaySimple Games \| Product Management, Analytics, Strategy and Operations @ Online Gaming\| IIM, BITS, NIT

## About

In my capacity as General Manager at PlaySimple Games, I work with a bright team of product managers, analysts, and engineers to create engaging and immersive online gaming experiences for millions of players worldwide\. With over 18 years of diverse and cross\-functional experience in product management, analytics, business management, and engineering, I have created games and gaming solutions that power experiences loved by players worldwide\. I have practiced product management over last 14 years driving strategy and vision, customer\-centric design, data\-driven decision making, agile project management, and stakeholder collaboration\. Solving complex problems, simplifying complicated vision to achievable milestones and making people believe that together we can achieve : is what usually makes my day\. I strive to leverage my expertise and leadership skills to build and drive teams that empower next generation of gaming platforms and products which entertain, connect and inspire people\.

## Location

Bengaluru

## Work experience

GM at PlaySimple Games, Jun 2022 \- Present · 4 yrs 4 mos, Bengaluru, Karnataka, India

AVP, Product Management at Head Digital Works Pvt Ltd\., Apr 2021 \- May 2022 · 1 yr 2 mos, Hyderabad, Telangana, India, Stealth mode work\. Building next gen gaming experience for multi player games, for global markets\.

Head Of Product Management at Head Digital Works Pvt Ltd\., Apr 2019 \- Apr 2021 · 2 yrs 1 mo, Hyderabad Area, India, • Launched Social gaming platform “Witty Casino”, a platform allowing multiple internal and 3rd party games to be integrated\. • Improved operational spend efficiency by 30% with rollout of real time segmentation and bonus engine\. • Rebranded Ace2Three to “A23” to improve brand presence and awareness\. • Automated platform level services to reduce player turn around and optimize operational spends\. Whole automation reduced personnel time invested by 40%\. • Internalized BI by developing captive BI capabilities and built team around it\. • Generated 50%\+ growth YOY\.

Sr Manager, Product Mgmt & Analytics at Head Digital Works Pvt Ltd\., Apr 2017 \- Apr 2019 · 2 yrs 1 mo, Hyderabad, • Started leading analytics team for real money businesses • Worked towards scaling Fantasy platform “FanFight” for Indian audience\. • Launched Social games such as “Rummy King” “Vegas Teen Patti” and “InBetween” in the card gaming space\. Generated 10M\+ downloads and multi\-million active player base\. • Improved operational efficiency by 15% with automation of promotional programs for acquisition and retention\. • Introduced industry’s first state\-of\-art full scale responsible gaming solution that helped reduce business risk and improved player confidence in the system\. This improved CLTV by 25%\.

Senior Product Manager at HARMAN International, Sep 2014 \- Jul 2016 · 1 yr 11 mos, London, United Kingdom, • Expanded footprint for Harman in gaming vertical by winning two new logos for them\. Negotiated and added logos William Hill and Bwin\.Party to Harman’s kitty\. • Consulted Ladbrokes on its successful omni\-channel program “The Grid” for onboarding retail customers to online\. • Developed canned reports and models for online gaming businesses which improved LTV prediction and increased overall LTV by 15%\.

Product manager at bwin\.party digital entertainment, Sep 2011 \- Sep 2014 · 3 yrs 1 mo, Hyderabad, Telangana, India, • Entered in product management world for online gaming businesses\. Created roadmaps in discussion with stakeholders incorporating customer pain points and competitive research\. • Managed Poker for global labels such as PartyPoker and BwinPoker\. • Drove analytics for game behavior and quantified feature impact for releases on product performance • Integrated third party rewards platform for driving loyalty engagement\. Accelerated burn of loyalty points accrued and thus outstanding liability by 30%\.

Member technical staff at Cadence Design Systems, Nov 2007 \- Aug 2010 · 2 yrs 10 mos, Noida, Uttar Pradesh, India, • Built compilers/de\-compiler for hardware languages such as Verilog and VHDL\. • Worked on Palladium platform to improve time taken for design verification\. Implemented changes for verification acceleration that improved time for design run by 10%\. • Moved to pre\-sales team where I worked with leading companies such as STMicroelectronics, NVIDIA to showcase our solution strength\. • Bagged many spot awards for winning some time critical projects for Cadence\.

## Education

Postgraduate Degree, Artificial Intelligence, Machine learning, Birla Institute of Technology and Science, Pilani

ELP, Executive leadership, University of Pittsburgh Joseph M\. Katz Graduate School of Business

[View the original profile](https://tal.club/meet/vikas-vardhan-soni)

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