Vikas Vardhan Soni profile photo 1 on Tal

Vikas Vardhan Soni

GM @ PlaySimple Games | Product Management, Analytics, Strategy and Operations @ Online Gaming| IIM, BITS, NIT

Bengaluru

17+ years of work experience

PlaySimple Games
Jun 20224 yrs 4 mosPresent

Bengaluru, Karnataka, India

Head Digital Works Pvt Ltd.
Apr 20211 yr 2 mosMay 2022

Hyderabad, Telangana, India

Stealth mode work. Building next gen gaming experience for multi player games, for global markets.
Head Digital Works Pvt Ltd.
Apr 20192 yrs 1 moApr 2021

Hyderabad Area, India

• Launched Social gaming platform “Witty Casino”, a platform allowing multiple internal and 3rd party games to be integrated. • Improved operational spend efficiency by 30% with rollout of real time segmentation and bonus engine. • Rebranded Ace2Three to “A23” to improve brand presence and awareness. • Automated platform level services to reduce player turn around and optimize operational spends. Whole automation reduced personnel time invested by 40%. • Internalized BI by developing captive BI capabilities and built team around it. • Generated 50%+ growth YOY.
Head Digital Works Pvt Ltd.
Apr 20172 yrs 1 moApr 2019

Hyderabad

• Started leading analytics team for real money businesses • Worked towards scaling Fantasy platform “FanFight” for Indian audience. • Launched Social games such as “Rummy King” “Vegas Teen Patti” and “InBetween” in the card gaming space. Generated 10M+ downloads and multi-million active player base. • Improved operational efficiency by 15% with automation of promotional programs for acquisition and retention. • Introduced industry’s first state-of-art full scale responsible gaming solution that helped reduce business risk and improved player confidence in the system. This improved CLTV by 25%.
HARMAN International
Sep 20141 yr 11 mosJul 2016

London, United Kingdom

• Expanded footprint for Harman in gaming vertical by winning two new logos for them. Negotiated and added logos William Hill and Bwin.Party to Harman’s kitty. • Consulted Ladbrokes on its successful omni-channel program “The Grid” for onboarding retail customers to online. • Developed canned reports and models for online gaming businesses which improved LTV prediction and increased overall LTV by 15%.
bwin.party digital entertainment
Sep 20113 yrs 1 moSep 2014

Hyderabad, Telangana, India

• Entered in product management world for online gaming businesses. Created roadmaps in discussion with stakeholders incorporating customer pain points and competitive research. • Managed Poker for global labels such as PartyPoker and BwinPoker. • Drove analytics for game behavior and quantified feature impact for releases on product performance • Integrated third party rewards platform for driving loyalty engagement. Accelerated burn of loyalty points accrued and thus outstanding liability by 30%.
Cadence Design Systems
Nov 20072 yrs 10 mosAug 2010

Noida, Uttar Pradesh, India

• Built compilers/de-compiler for hardware languages such as Verilog and VHDL. • Worked on Palladium platform to improve time taken for design verification. Implemented changes for verification acceleration that improved time for design run by 10%. • Moved to pre-sales team where I worked with leading companies such as STMicroelectronics, NVIDIA to showcase our solution strength. • Bagged many spot awards for winning some time critical projects for Cadence.

Education

Birla Institute of Technology and Science, Pilani

Postgraduate Degree, Artificial Intelligence, Machine learning

Birla Institute of Technology and Science, Pilani

20232023
University of Pittsburgh Joseph M. Katz Graduate School of Business

ELP, Executive leadership

University of Pittsburgh Joseph M. Katz Graduate School of Business

20112011

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Headline

GM @ PlaySimple Games | Product Management, Analytics, Strategy and Operations @ Online Gaming| IIM, BITS, NIT

About

In my capacity as General Manager at PlaySimple Games, I work with a bright team of product managers, analysts, and engineers to create engaging and immersive online gaming experiences for millions of players worldwide. With over 18 years of diverse and cross-functional experience in product management, analytics, business management, and engineering, I have created games and gaming solutions that power experiences loved by players worldwide. I have practiced product management over last 14 years driving strategy and vision, customer-centric design, data-driven decision making, agile project management, and stakeholder collaboration. Solving complex problems, simplifying complicated vision to achievable milestones and making people believe that together we can achieve : is what usually makes my day. I strive to leverage my expertise and leadership skills to build and drive teams that empower next generation of gaming platforms and products which entertain, connect and inspire people.

Location

Bengaluru

Work experience

GM at PlaySimple Games, Jun 2022 - Present · 4 yrs 4 mos, Bengaluru, Karnataka, India

AVP, Product Management at Head Digital Works Pvt Ltd., Apr 2021 - May 2022 · 1 yr 2 mos, Hyderabad, Telangana, India, Stealth mode work. Building next gen gaming experience for multi player games, for global markets.

Head Of Product Management at Head Digital Works Pvt Ltd., Apr 2019 - Apr 2021 · 2 yrs 1 mo, Hyderabad Area, India, • Launched Social gaming platform “Witty Casino”, a platform allowing multiple internal and 3rd party games to be integrated. • Improved operational spend efficiency by 30% with rollout of real time segmentation and bonus engine. • Rebranded Ace2Three to “A23” to improve brand presence and awareness. • Automated platform level services to reduce player turn around and optimize operational spends. Whole automation reduced personnel time invested by 40%. • Internalized BI by developing captive BI capabilities and built team around it. • Generated 50%+ growth YOY.

Sr Manager, Product Mgmt & Analytics at Head Digital Works Pvt Ltd., Apr 2017 - Apr 2019 · 2 yrs 1 mo, Hyderabad, • Started leading analytics team for real money businesses • Worked towards scaling Fantasy platform “FanFight” for Indian audience. • Launched Social games such as “Rummy King” “Vegas Teen Patti” and “InBetween” in the card gaming space. Generated 10M+ downloads and multi-million active player base. • Improved operational efficiency by 15% with automation of promotional programs for acquisition and retention. • Introduced industry’s first state-of-art full scale responsible gaming solution that helped reduce business risk and improved player confidence in the system. This improved CLTV by 25%.

Senior Product Manager at HARMAN International, Sep 2014 - Jul 2016 · 1 yr 11 mos, London, United Kingdom, • Expanded footprint for Harman in gaming vertical by winning two new logos for them. Negotiated and added logos William Hill and Bwin.Party to Harman’s kitty. • Consulted Ladbrokes on its successful omni-channel program “The Grid” for onboarding retail customers to online. • Developed canned reports and models for online gaming businesses which improved LTV prediction and increased overall LTV by 15%.

Product manager at bwin.party digital entertainment, Sep 2011 - Sep 2014 · 3 yrs 1 mo, Hyderabad, Telangana, India, • Entered in product management world for online gaming businesses. Created roadmaps in discussion with stakeholders incorporating customer pain points and competitive research. • Managed Poker for global labels such as PartyPoker and BwinPoker. • Drove analytics for game behavior and quantified feature impact for releases on product performance • Integrated third party rewards platform for driving loyalty engagement. Accelerated burn of loyalty points accrued and thus outstanding liability by 30%.

Member technical staff at Cadence Design Systems, Nov 2007 - Aug 2010 · 2 yrs 10 mos, Noida, Uttar Pradesh, India, • Built compilers/de-compiler for hardware languages such as Verilog and VHDL. • Worked on Palladium platform to improve time taken for design verification. Implemented changes for verification acceleration that improved time for design run by 10%. • Moved to pre-sales team where I worked with leading companies such as STMicroelectronics, NVIDIA to showcase our solution strength. • Bagged many spot awards for winning some time critical projects for Cadence.

Education

Postgraduate Degree, Artificial Intelligence, Machine learning, Birla Institute of Technology and Science, Pilani

ELP, Executive leadership, University of Pittsburgh Joseph M. Katz Graduate School of Business