--- title: "Vikas Shelar - Product Marketing Manager in Bengaluru | Tal" description: "Meet Vikas Shelar, Product Marketing | Amazon Pay and Prime Video based in Bengaluru. AI stack includes kiro and Amazon Q Developer." image: "https://tal.club/meet/vikas-shelar/share-image" --- # Vikas Shelar on Tal ## Headline Product Marketing \| Amazon Pay and Prime Video ## About Accomplished Marketing Professional with 13 years of diverse experience across high\-growth sectors, including OTT, food\-tech, retail, e\-pharma, and e\-commerce\. Currently leading Product Marketing at Amazon Pay across businesses for business scalability, sustenance and loyalty\.\. Most recently, I was leading the customer acquisition and engagement charter for TVOD business at Prime Video via product and storefront marketing\. I've also demonstrated expertise in building and scaling marketing initiatives at industry leaders such as Swiggy, Phoenix Mills, and Medlife, where I played a pivotal role in the company’s 0\-to\-1 growth phase\. Adept at steering cross\-functional teams and collaborating with global stakeholders, including CXOs, to deliver integrated solutions that drive revenue growth, customer engagement, and brand positioning\. Core competencies include: • Product Marketing and Storefronts • Category Ownership and GTM • Marketing Automation via Data Modelling • Customer Acquisition & Retention Strategies • Performance, Social Media, & Digital Marketing • Stakeholder Engagement & Cross\-Functional Collaboration With a strong foundation in strategic planning, analytics, and creative problem\-solving, I am committed to delivering measurable results that enhance both customer experience and business performance\. Highly skilled in communication, storytelling, and leadership, with a passion for driving innovation in dynamic, fast\-paced environments\. ## Location Bengaluru ## AI stack kiro Amazon Q Developer ## Work experience Product Marketing Manager at Amazon Pay India, Apr 2025 \- Present · 1 yr 7 mos, Bengaluru, Karnataka, India, ● Led the launch and scale\-up of Amazon Pay Personal Loans in India, partnering with two major lenders and retail categories to establish the customer and marketing proposition and accelerate business adoption\. ● Shaped personalization and relevance\-led marketing strategy across customer funnels, creating new marketing opportunities that drove 7x traffic and improved disbursal rates by 1,400 bps across events, topical moments and Prime Days\. ● Own the marketing charter for Personal Loans and Installments \(EMI\), setting GTM roadmaps, driving new\-feature launches and building cross\-business partnerships to grow awareness, GMV and business scale\. ● Lead growth marketing across performance, onsite and outbound channels, translating brand research and Voice of Customer insights into multi\-channel strategies that improve acquisition, engagement, recency and LTV\. ● Led EMI seller growth programs, increasing seller member balance by 3\.5x through targeted social campaigns, strategic partnerships and storytelling\-led marketing\. ● Lead cross\-functional creative and content development, shaping campaign ideas and customer communications to strengthen relevance and engagement across the funnel\. Product Marketing Manager at Prime Video & Amazon Studios, Aug 2022 \- Apr 2025 · 2 yrs 9 mos, Mumbai, Maharashtra, India, ● Established and implemented WW\-first customer lifecycle management \(CLM\) model for TVOD using automated lifecycle interventions driving \+32% engagement and \+24% revenue growth through 2023\-24 ● Partnered with global Product and Science teams to shape lifecycle automation and personalization strategy, combining storefront personalization, A/B testing and content marketing to deliver \+20% member balance and \+9% streaming hours ● Owned the growth strategy across Storefront, WhatsApp, outbound, social and cross\-site channels, continuously optimizing customer journeys, CTR and conversion through multi\-channel experimentation ● Co\-owned subscription growth strategy across membership and cross\-category programs developing personalized campaigns and dormant user reactivation initiatives that contributed to the highest ever SVOD subscription balances ● Manage the merch led campaigns for user acquisitions, dormant user activations, and engagement via proactive campaigns Product Merchandising Manager at Swiggy, May 2021 \- Aug 2022 · 1 yr 4 mos, Bengaluru, Karnataka, India, ● Built and scaled a recommendation engine using customer behaviour and product signals to increase average cart value by 18% and transaction frequency by 1\.6x ● Designed Share\-of\-Voice \(SoV\) framework for traffic allocation, shaping merchandising strategy across the platform and improving conversion by 12% and revenue per order by \+800bps ● Owned the in\-app merchandising roadmap partnering with product and cross\-functional teams to improve customer journeys, feature adoption and commercial performance ● Led the experimentation agenda for GMV and LTV growth, directing A/B testing, targeted promotions and creative interventions across restaurants and customer segments ● Conceptualize and ideate wireframes, user journeys and flow of organic and ATL led campaigns ● Undertake new initiatives with product teams for widget automations, dish data mappings, food intelligence, new feature experiments and setups and campaign level optimizations for improved user experience ● Setting up tracking mechanics for all events and conducting post\-event insights & analytics for goodness and learning brought Digital Marketing Manager at The Phoenix Mills Ltd\., Nov 2020 \- May 2021 · 7 mos, Bangalore Urban, Karnataka, India, • Scaled app engagement 4x through integrated campaigns across social, push, email, WhatsApp, SMS and in\-mall activations\. • Built a gamification\-led loyalty and rewards program, increasing repeat engagement and retention by 3x • Managed digital channel campaigns and retail activations supporting brand engagement and monthly events • Conceptualize and ideate the social campaigns towards paid ads and organic engagement • Promote the Nhance app \( for user loyalty and engagement \) digitally through UAC, Facebook, Affiliate partners, Native, in\-mall promotions • Digital Content creation for the Mall and their advertisement • Optimize and improve the SEO ranking of the webpage aiding higher discoverability and site ranking • Setup analytics of the web and app to create vivid and crisp dashboards • Setup an intuitive and robust mechanism for user engagement through contests, offers, feed posts, gratifications Digital Marketing Manager at Medlife\.com, Aug 2016 \- Nov 2020 · 4 yrs 4 mos, Bangalore, India, • Campaign Management, User Acquisition & Retention, and Marketing Performance Analytics • Plan, Strategize, Direct, Control and Execute marketing channels like web/mobile affiliates, SMS, email, social media, SEM, SEO, lead generation and Alliances including cross\-branding • Key Member of Marketing Team for all product flow changes on the web, app, and native sites • Plan and implement overall campaign structure, strategy and project plan following Unit Economic and Marketing goals with cross\-functional teams • Design the Key Performance Indicators \(KPI\) of the campaign but not limited to RoI, RoAS, CAc, LTV, onsite analytics and conversion rates • Track record of success in developing and executing result\-oriented campaigns across 360 marketing elements • Strong focus on User Acquisition – costs, RoI, conversion rates, basket size, and scalability • Build briefs for branding, social and content strategy for better brand reach and conversions • Experience in creative project planning, managing budgets, developing and managing resources, working closely with both internal team and third\-party agencies\. • Responsible for monitoring Business Intelligence for insights and Marketing Metrics every day ## Education Bachelor of Engineering \(B\.E\.\), Electrical and Electronics Engineering, DR\. T\. THIMMAIAH INSTITUTE OF TECHNOLOGY \(TTIT\) Bachelor of Engineering, Visvesvaraya Technological University [View the original profile](https://tal.club/meet/vikas-shelar) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/vikas-shelar#person", "name": "Vikas Shelar", "url": "https://tal.club/meet/vikas-shelar", "image": "https://tal.club/meet/vikas-shelar/profile-photo.jpg", "description": "Meet Vikas Shelar, Product Marketing | Amazon Pay and Prime Video based in Bengaluru. AI stack includes kiro and Amazon Q Developer.", "jobTitle": "Product Marketing Manager", "worksFor": { "@type": "Organization", "name": "Amazon Pay India" }, "hasOccupation": { "@type": "Occupation", "name": "Product Marketing Manager" }, "homeLocation": { "@type": "Place", "name": "Bengaluru" }, "alumniOf": [ { "@type": "EducationalOrganization", "name": "DR. T. 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