Headline

Sr. Product Designer | Sr. UI/UX Designer | 8+ Yrs | AI-Powered Design, Figma, Design Systems | SaaS UX & GenAI Product Design | Ex-Times Internet

About

I'm a Senior UI/UX & Product Designer with 8+ years of experience designing end-to-end digital experiences for B2B SaaS and B2C e-commerce products — from early user research through high-fidelity prototyping and developer handoff. At Sigmoid, I currently lead UX for complex SaaS platforms — building user flows, wireframes, and scalable design systems in Figma, including GenAI-powered features, conversational UI, and data-heavy analytics dashboards for enterprise users. I actively work with AI-powered design tools like Figma Make, Claude, and Lovable to accelerate prototyping and explore design directions faster. I also mentor a small team of junior designers, setting design guidelines and workflows to keep our output consistent and scalable across projects. Earlier in my career, I designed for global consumer brands — LEGO, The Body Shop, MODA, and Mikyajy — where my work translated directly into business outcomes: → 34% YoY revenue increase from a checkout UX redesign (Apple Pay, Tabby, Tamara integration) → 22% improvement in CSAT from a web/mobile UX revamp → 15% lift in customer lifetime value from a loyalty program UX launch What I bring to a team: - Human-Centered Design, from discovery research to usability testing and iteration - Design systems and component libraries that scale across products - Comfort working in Agile/Scrum with PMs, engineers, and data teams - A track record of designing measurable outcomes, not just interfaces Tools: Figma, Adobe XD, Sketch, InVision, Axure RP, Zeplin, Balsamiq Portfolio: www.dribbble.com/ervikas1996 | www.behance.net/ervikas1996

Location

Bangalore Urban

AI stack

claude code

gemini

lovable

ChatGPT

Figma Make

HeyGen

Work experience

Senior Product Designer at Sigmoid, Mar 2025 - Present · 1 yr 8 mos, Bengaluru, Karnataka, India, ‣ Designing intuitive, scalable, and enterprise-grade interfaces for AI, GenAI, and data-driven platforms ‣ Simplifying complex data and AI workflows into clean, user-centered design solutions ‣ Leading end-to-end UX processes — from research and journey mapping to wireframing, prototyping, and testing ‣ Driving design strategy in collaboration with cross-functional teams including product managers, engineers, and data scientists ‣ Creating and maintaining consistent visual systems, components, and interaction patterns ‣ Ensuring accessibility, responsiveness, and usability across web and mobile platforms ‣ Mentoring junior designers and contributing to design reviews and team growth ‣ Advocating for user needs while aligning with business objectives and technical constraints ‣ Staying current with UX trends, enterprise design standards, and evolving technologies in AI and data visualization

Travel at Career Break, Jan 2025 - Feb 2025 · 2 mos, India

Sr. UI UX Designer at RASA Technologies (Contract), Jul 2024 - Dec 2024 · 6 mos, Gurugram, Haryana, India, ‣ Automated healthcare processes in the Smart Health Application to minimize manual effort and developed user-centric designs. ‣ Provided design support, including creating icons and images, to enhance the application's visual elements. ‣ Developed interactive prototypes for developers to streamline the implementation process. ‣ Conducted testing of websites and applications, identified bugs, and prepared detailed reports for resolution. ‣ Utilized A/B testing and experimentation techniques to optimize user experience and interface performance. ‣ Revamped applications to enhance usability and overall user experience. ‣ Managed tasks efficiently, ensuring prioritization and timely completion of project milestones. ‣ Delivered high-quality work consistently while adhering to constraints and deadlines.

UI UX Designer at Iksula, Dec 2023 - Jul 2024 · 8 mos, Mumbai, Maharashtra, India, Due to an organizational transition, the entire India team moved from KOJ to Iksula and continued working on the same project. ‣ Worked on Top International brands like LEGO, MIKYAJY, THE BODY SHOP, NAYOMI, ELC, MIHYAR, etc ‣ Support to the development team related to design, Icons/assets, and other requirements that come from the brand. ‣ Tested Web/Application/Dashboards, found bugs, and prepared reports for brands to fix. ‣ Utilise A/B testing or other experimentation methods to optimize user experiences. ‣ Improve time management skills to meet project deadlines. ‣ I revamped the design for TBS(The Body Shop), LEGO, Mikyajy, Nayomi, Mihyar and ELC (Early Learning Center) to provide a better user experience for both the Web/App. ‣ Prepared interactive prototyping for Web/App for all brands so that developers easily can understand the flow of design for a smoother development process. ‣ Stay updated with the latest trends, emerging technologies, and design. ‣ Collaboration with cross-functional teams, including developers, product managers, and brand heads, to get requirements. ‣ Suggested many problems on the live App/website & provided better solutions to fix them. ‣ Improved Checkout process for all these (TBS, LEGO, Mikyajy, Nayomi, Mihyar and ELC) International brands with better user experience for Web/App. ‣ Prioritize tasks effectively, manage design tasks efficiently, & Deliver high-quality work within the given period/deadline. ‣ Track user satisfaction metrics and iterate on designs based on feedback.

UI UX Designer at Kamal Osman Jamjoom Group, Sep 2022 - Nov 2023 · 1 yr 3 mos, Bengaluru, Karnataka, India, ‣ Worked on Top International brands like LEGO, MIKYAJY, THE BODY SHOP, NAYOMI, ELC, MIHYAR, etc ‣ Support to the development team related to design, Icons/assets, and other requirements that come from the brand. ‣ Tested Web/Application/Dashboards, found bugs, and prepared reports for brands to fix. ‣ Utilise A/B testing or other experimentation methods to optimize user experiences. ‣ Improve time management skills to meet project deadlines. ‣ I revamped the design for TBS(The Body Shop), LEGO, Mikyajy, Nayomi, Mihyar and ELC (Early Learning Center) to provide a better user experience for both the Web/App. ‣ Prepared interactive prototyping for Web/App for all brands so that developers easily can understand the flow of design for a smoother development process. ‣ Stay updated with the latest trends, emerging technologies, and design. ‣ Collaboration with cross-functional teams, including developers, product managers, and brand heads, to get requirements. ‣ Suggested many problems on the live App/website & provided better solutions to fix them. ‣ Improved Checkout process for all these (TBS, LEGO, Mikyajy, Nayomi, Mihyar and ELC) International brands with better user experience for Web/App. ‣ Prioritize tasks effectively, manage design tasks efficiently, & Deliver high-quality work within the given period/deadline. ‣ Track user satisfaction metrics and iterate on designs based on feedback.

UX/UI Designer at Times Internet Limited, Dec 2021 - Sep 2022 · 9 mo, Noida

UX/UI Designer at MobileCoderz Technologies Private Limited, Jul 2019 - Dec 2021 · 2 y 5 mo, Noida

Graphic Designer at EIT, May 2018 - Jul 2019 · 1 y 2 mo, Faridabad

Education

Bachelor of Technology - BTech, Computer Science, Dr. A.P.J. Abdul Kalam Technical University

Science, ABSNIC