---
title: "Vikas Ahlawat - Head of Business Development in Delhi | Tal"
description: "Meet Vikas Ahlawat, Marketing Leader | Integrated & Performance Marketing | 360° GTM Strategy | Digital, E-commerce & CRM | AI-Driven Marketing | Brand & Growth Strategy | D2C & Ecommerce Scale | P&L Leadership | Data-Driven Transformation based in Delhi. AI stack includes antigravity, codex, and o..."
image: "https://tal.club/meet/vikas-ahlawat/share-image"
---

# Vikas Ahlawat on Tal

## Headline

Marketing Leader \| Integrated & Performance Marketing \| 360° GTM Strategy \| Digital, E\-commerce & CRM \| AI\-Driven Marketing \| Brand & Growth Strategy \| D2C & Ecommerce Scale \| P&L Leadership \| Data\-Driven Transformation

## About

Business Growth, Marketing & GTM Leader with 14\+ years of experience driving commercial growth, integrated marketing, and digital transformation for leading global and Indian brands\. Throughout my career, I have helped organizations translate business objectives into scalable marketing strategies that strengthen brands, accelerate customer growth, and improve commercial performance\. Having worked across organizations such as Samsung, Airtel, Maruti Suzuki, Dabur, Cartier, Philips, GoDaddy, Hero MotoCorp, Amazon, and Air India, I have led product launches, category growth initiatives, integrated marketing programs, and omnichannel customer engagement strategies across technology, telecom, FMCG, automotive, healthcare, retail, and e\-commerce\. My expertise spans: 1\) Go\-to\-Market \(GTM\) Strategy & Product Launches 2\) Business Growth & Commercial Marketing 3\) Integrated Brand & Performance Marketing 4\) Digital Transformation & AI\-enabled Marketing 5\) Customer Acquisition & Lifecycle Management 6\) Marketing Analytics & ROI Optimization 7\) Cross\-functional Leadership & Executive Stakeholder Management I enjoy working at the intersection of business strategy, customer insights, technology, and marketing to build sustainable growth\. I believe the best marketing doesn't just create awareness—it creates measurable business value\.

## Location

Delhi

## AI stack

antigravity

codex

opencode

## Work experience

Head of Business Development at The Tech Tales Interactive, Oct 2024 \- Present · 1 yr 11 mos

Business Head at The Tech Tales Interactive, Oct 2024 \- Present · 1 yr 11 mos

Integrated Marketing Manager at Tech n Tales Interactive Services LLP, Oct 2024 \- Present · 1 yr 11 mos, Lead integrated marketing, GTM strategy, and business growth initiatives across BFSI, Healthcare, and Consumer sectors\. Manage a ₹50\+ Cr client portfolio and lead a 12\-member cross\-functional team\. Drive product launches, digital transformation, AI\-enabled marketing, performance marketing, marketing analytics, and commercial growth through data\-driven decision\-making and stakeholder management\.

Business Head at The Tech Tales Interactive, Sep 2024 \- Present · 2 yrs

Brand Director at Cheil Worldwide, Sep 2021 \- Sep 2024 · 3 yrs 1 mo, Led marketing strategy for Samsung’s mid\-range smartphone portfolio, orchestrating 360° GTM, digital\-first campaigns, and influencer\-driven awareness to strengthen Samsung’s competitive position\.

Brand Director at Leo India, Dec 2019 \- Jul 2020 · 8 mos, Led integrated brand strategy and commercial marketing initiatives for Airtel, Cartier, and Philip Morris International\. Drove customer acquisition, digital engagement, and business growth through integrated campaigns while partnering with global stakeholders and cross\-functional teams to deliver measurable business outcomes\.

Group Head at AdGlobal360, Jul 2018 \- Dec 2019 · 1 yr 6 mos, Gurugram, Haryana, India, Led regional GTM and business growth initiatives for Maruti Suzuki across East and North\-East India\. Developed hyperlocal marketing strategies, strengthened dealer marketing, optimized customer acquisition, and reduced Cost per Lead by over 80%, driving commercial performance through data\-led marketing\.

## Education

Commerce\(H\), Commerce, Delhi University

Master of Business Administration, Marketing/Marketing Management, General, Ram Lal Anand College

[View the original profile](https://tal.club/meet/vikas-ahlawat)

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