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VIKAS SINGH

Helping Startup Founders Scale via Performance Marketing & SEO

Noida

3+ years of work experience

GAOTek Inc.
Aug 20241 yr 11 mosPresent

New York, USA and Tornato Canada

Drive local organic traffic growth through targeted on-page SEO, Google Business Profile optimization, and local citation building Ranked company pages in Google's Local Pack (Map 3) for high-intent keywords in competitive local markets Built location-specific backlink profiles from local directories, news sites, and niche blogs improving domain authority and local relevance Conducted local SEO audits identifying quick wins that increased foot traffic and inbound calls for service-based businesses Developed hyper-local keyword strategies targeting "near me" and city-specific search terms that convert browsers into customers Created and optimized locally relevant content (service pages, area landing pages, blog posts) tailored to community search behavior Managed online reputation and review strategies on Google, helping businesses build social proof and improve local rankings Performed technical SEO fixes (page speed, mobile optimization, schema markup) critical for small business websites competing locally Helped the business reduce dependency on paid ads by building sustainable organic visibility in local search Increased inbound leads from Google Search by optimizing for transactional local keywords with clear buying intent Managed multi-location SEO strategy ensuring consistent NAP data across 50+ directories and platform
Navodaya SEO
Jul 20242 yrsPresent

Noida, Uttar Pradesh, India

Responsibilities & Achievements: Developed and executed data-driven digital marketing strategies to increase brand visibility and lead generation across Google, Meta, LinkedIn, and YouTube. Managed SEO and SEM campaigns, improving website traffic and keyword rankings through on-page, off-page, and technical optimization. Planned and executed Google Ads & Facebook Ads campaigns, achieving consistent ROI growth through A/B testing and audience segmentation. Created and scheduled social media content to enhance engagement, brand awareness, and community interaction. Collaborated with content and design teams to produce creative ads, blog content, infographics, and video marketing materials. Monitored and analyzed campaign performance using Google Analytics, Search Console, and Meta Business Suite, providing actionable insights and monthly reports. Supported Shopify, Amazon, and Flipkart listings through SEO optimization and promotional campaigns. Managed and optimized Google My Business profiles for improved local SEO performance. Stayed up to date with digital marketing trends, algorithms, and tools to ensure strategies aligned with industry best practices.
Dayforce
Nov 20245 mosMar 2025

Noida, Uttar Pradesh, India

data handling,mis operations, communication, data presentation, payroll analyst,tax exemption
Bhagwati Products Limited
Jun 20245 mosOct 2024

Greater Noida

SAP , INVENTORY MANAGEMENT, WAREHOUSE MANAGEMENT
vivo
Aug 202310 mosMay 2024

Greater Noida

WMS,RMS,ERP,MES,CRM

VIKAS’s AI Stack

meta
meta
metaai
metaai
notion
notion
openai
openai

Education

Jawahar Navodaya Vidyalaya - JNV

12, Mathematics

Jawahar Navodaya Vidyalaya - JNV

20151 yr2016
Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow

Bachelor of Technology - BTech, Electrical and Electronics Engineering

Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow

20164 yrs2020

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Headline

Helping Startup Founders Scale via Performance Marketing & SEO

About

As a Digital Marketing Executive at GAOTek Inc., I focus on executing strategies such as guest posting, Web 2.0 posting, keyword research, and email marketing. I also create spin-off websites, craft product documentation, and build backlinks to enhance online visibility and product promotion. My work involves collaboration across teams to deliver impactful campaigns that align with organizational goals. With a Bachelor of Technology degree in Electrical and Electronics Engineering from Dr. A.P.J. Abdul Kalam Technical University, I apply my technical background to manage SEO, CMS, and web analytics effectively. Passionate about leveraging digital marketing tools, I aim to drive brand visibility and engagement across platforms like Google, Meta, and YouTube through data-driven strategies and innovative content.

Location

Noida

AI stack

meta

metaai

notion

openai

Work experience

Digital Marketing Executive(SEO) at GAOTek Inc., Aug 2024 - Present · 1 yr 11 mos, New York, USA and Tornato Canada, Drive local organic traffic growth through targeted on-page SEO, Google Business Profile optimization, and local citation building Ranked company pages in Google's Local Pack (Map 3) for high-intent keywords in competitive local markets Built location-specific backlink profiles from local directories, news sites, and niche blogs improving domain authority and local relevance Conducted local SEO audits identifying quick wins that increased foot traffic and inbound calls for service-based businesses Developed hyper-local keyword strategies targeting "near me" and city-specific search terms that convert browsers into customers Created and optimized locally relevant content (service pages, area landing pages, blog posts) tailored to community search behavior Managed online reputation and review strategies on Google, helping businesses build social proof and improve local rankings Performed technical SEO fixes (page speed, mobile optimization, schema markup) critical for small business websites competing locally Helped the business reduce dependency on paid ads by building sustainable organic visibility in local search Increased inbound leads from Google Search by optimizing for transactional local keywords with clear buying intent Managed multi-location SEO strategy ensuring consistent NAP data across 50+ directories and platform

Digital Marketing Expert at Navodaya SEO, Jul 2024 - Present · 2 yrs, Noida, Uttar Pradesh, India, Responsibilities & Achievements: Developed and executed data-driven digital marketing strategies to increase brand visibility and lead generation across Google, Meta, LinkedIn, and YouTube. Managed SEO and SEM campaigns, improving website traffic and keyword rankings through on-page, off-page, and technical optimization. Planned and executed Google Ads & Facebook Ads campaigns, achieving consistent ROI growth through A/B testing and audience segmentation. Created and scheduled social media content to enhance engagement, brand awareness, and community interaction. Collaborated with content and design teams to produce creative ads, blog content, infographics, and video marketing materials. Monitored and analyzed campaign performance using Google Analytics, Search Console, and Meta Business Suite, providing actionable insights and monthly reports. Supported Shopify, Amazon, and Flipkart listings through SEO optimization and promotional campaigns. Managed and optimized Google My Business profiles for improved local SEO performance. Stayed up to date with digital marketing trends, algorithms, and tools to ensure strategies aligned with industry best practices.

Associate at Dayforce, Nov 2024 - Mar 2025 · 5 mos, Noida, Uttar Pradesh, India, data handling,mis operations, communication, data presentation, payroll analyst,tax exemption

Excutive at Bhagwati Products Limited, Jun 2024 - Oct 2024 · 5 mos, Greater Noida, SAP , INVENTORY MANAGEMENT, WAREHOUSE MANAGEMENT

Operation executive at vivo, Aug 2023 - May 2024 · 10 mos, Greater Noida, WMS,RMS,ERP,MES,CRM

Education

12, Mathematics, Jawahar Navodaya Vidyalaya - JNV

Bachelor of Technology - BTech, Electrical and Electronics Engineering, Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow