---
title: "Vijinder Singh - F&B Growth & Revenue Consultant in Kolkata | Tal"
description: "Meet Vijinder Singh, Revenue & Growth Leader | Key Accounts · Partnerships · Expansion | Ex-Zomato · Dineout · Paytm based in Kolkata."
image: "https://tal.club/meet/vijinder/share-image"
---

# Vijinder Singh on Tal

## Headline

Revenue & Growth Leader \| Key Accounts · Partnerships · Expansion \| Ex\-Zomato · Dineout · Paytm

## About

Some people read menus\. I read markets\. Spent a decade in figuring out why some restaurants win and most don't, not from a boardroom but from the ground, the data and a lot of honest conversations with people who were trying their best\. I have seen businesses go from surviving to thriving\. I have also seen the opposite\. Both taught me more than any degree could\. Now I consult, I build and I stay curious about food, business, people and what makes a market move before the numbers show it\. I am not here to broadcast\. I am here to connect\. If something I say resonates, say Hi\. If you disagree with something, say that too\. If you just want to talk food, business, restaurants, my DM's are always open\. Every conversation has led somewhere interesting\. I don't expect that to change\.

## Location

Kolkata

## Work experience

F&B Growth & Revenue Consultant at Self\-Employed, Jan 2020 \- Present · 6 yrs 7 mos, Kolkata, West Bengal, India, Working with restaurant brands and founders on platform strategy, sales process, expansion planning, P&L optimisation, real estate, setup, licensing, and social media\.

Assistant Manager at Paytm, Nov 2021 \- Mar 2024 · 2 yrs 5 mos, Kolkata, West Bengal, India, Led city level growth for Paytm Deals in Kolkata, managing large and high value merchant accounts across the city\. Drove consistent improvement in merchant activity, transaction volumes and revenue performance month on month\. Closely executed merchant financing initiatives that helped restaurants access working capital and scale faster\.

Key Account Manager at dineout\.co\.in, Mar 2019 \- Jan 2020 · 11 mos, Kolkata, West Bengal, India, Managed premium dining and chain restaurant accounts across Kolkata which were responsible for a significant share of the city's overall dining volumes on the platform\. Focused on merchant acquisition, transaction growth, and monetisation through account planning and visibility\. Worked with national chains and senior internal teams on retention, growth planning, and long\-term account stability\.

Account Manager at Zomato, Jan 2018 \- Mar 2019 · 1 yr 3 mos, Kolkata, West Bengal, India, Managed over 150\+ priority restaurants partners in Kolkata, consistently among the top performers in the city\. Led Zomato's Ludhiana launch with a cross city team of 5 where we built the market from zero, onboarded 100\+ merchants, and stabilised operations during the early phase\.

Operations Team Lead at PickJi, Aug 2015 \- Aug 2017 · 2 yrs 1 mo, Kolkata, West Bengal, India, Progressed from Sales Manager to Operations Team Lead within two years, managing fulfilment operations and an 8 member team for this hyperlocal delivery startup\.

## Education

Bachelor of Business Administration \- BBA, Marketing, J\.D\.Birla Institute of Management

Commerce, St\. James' School \(Kolkata\)

[View the original profile](https://tal.club/meet/vijinder)

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