---
title: "Vijesh C Vijayan - Managing Trustee in Bengaluru | Tal"
description: "Meet Vijesh C Vijayan, I Connect the Dots Between What a Brand Says, What a Business Sells & Why People Care based in Bengaluru. AI stack includes claude, meta, and Adobe Firefly."
image: "https://tal.club/meet/vijesh-chirayil-vijayan/share-image"
---

# Vijesh C Vijayan on Tal

## Headline

I Connect the Dots Between What a Brand Says, What a Business Sells & Why People Care

## About

I connect the dots between what a brand says, what a business sells, and why people care\. For 15\+ years, I’ve worked at the intersection of brand, business and culture, across FinTech, SaaS, CPaaS, BFSI, Retail, E\-commerce and FMCG across India and international markets\. My experience spans organisations and businesses including UAE Exchange, Jawad Business Group, Refyne, Housejoy, Max Fashion and MK Agrotech\. I don’t see marketing as a function that simply communicates what a business has built\. I see it as the function that asks: Where should the brand play? What should it stand for? Who should it matter to? How should it go to market? And how do we make the entire customer experience feel like one brand? My work spans Marketing Strategy, Brand Strategy, Go\-to\-Market \(GTM\), Growth Marketing, Product Marketing, Demand Generation, Integrated Marketing, Consumer Insights, Digital Marketing, Retail Marketing, PR, Thought Leadership and Lifecycle Marketing\. I’ve worked across ATL, BTL, Digital, Paid, Owned, Earned and Retail but the channel has never been the starting point\. The customer is\. The business problem is\. The idea comes next\. Over the years, I’ve worked with founders, CEOs, sales, product, technology, creative teams, agencies and global stakeholders, connecting business priorities with brand positioning, market strategy and execution\. I’m particularly interested in the spaces between disciplines brand and performance, strategy and execution, creativity and data, customer insight and commercial thinking\. Because that’s where the interesting marketing problems usually live\. Recognition: Influential Marketer — 2022 \| Top 50 Marketing Marvels — 2020 Currently open to VP Marketing \| Head of Marketing \| Marketing Director \| Fractional CMO opportunities globally and across remote markets\.

## Location

Bengaluru

## AI stack

claude

meta

Adobe Firefly

Canva Magic Studio

Figma Make

Gamma

## Work experience

Managing Trustee at CAPSTONE EDUCATION TRUST, Mar 2026 \- Present · 7 mos, Greater Bengaluru Area, Capstone Education Trust is a purpose\-driven Impact Accelerator committed to advancing education, skill development, and community empowerment through collaborative and sustainable social initiatives\. Driven by the belief that meaningful change is created when communities, institutions, and changemakers come together, Capstone works to strengthen the social sector by enabling access to knowledge, opportunities, and resources for underserved populations\. As an Impact Accelerator, Capstone partners with grassroots organizations, educational institutions, corporates, philanthropists, and community leaders to design, strengthen, and scale initiatives that create measurable and lasting social impact\.

GM Growth Marketing \(Brand & Corporate Communications\) at Refyne India, Apr 2025 \- Dec 2025 · 9 mos, Banglore, Led the integrated marketing charter for a fintech credit platform, covering brand narrative, growth programs, lifecycle communication, and GTM support\.

Vice President Marketing Communications at Valueleaf Services \(India\) Pvt\. Ltd\., Jan 2024 \- Apr 2025 · 1 yr 4 mos, Bengaluru, \* Unified brand & positioning across 3 categories → 12% lift in qualified pipeline \* Consolidated network of 20 agency partners → 15% spend cut, turnaround 10 → 4 days \* Built thought\-leadership engine; Founder speaking placements drove 15% of marketing\-sourced pipeline \* Set up market & competitor intelligence fed product roadmap, pricing, and sales playbooks

Brand & Strategy Consultant at Full\-time, Feb 2022 \- Jan 2024 · 2 yrs, Greater Bengaluru Area, •Served as interim marketing leader and strategic advisor to brands including 3M, and international tourism boards\. •Built end\-to\-end GTM frameworks covering brand, ATL, BTL, digital, trade, partnerships, and experiential marketing for product launches and category expansions\. •Conceptualized proprietary brand IPs, experiential platforms, and large\-scale event ecosystems that drove earned media and consumer engagement\. •Enabled internal marketing teams through insight\-led planning, capability building, and performance governance frameworks\. Key Skills: Automotive Marketing, Brand IP Creation, Experiential Marketing, ATL / BTL Strategy, Trade Marketing, Cross\-Industry Advisory, Launch Strategy\.

Head \- Brand Marketing \- \(Masoom Group\) at MK Agrotech Pvt Ltd, Feb 2019 \- Jan 2022 · 3 yrs, Karnataka, India, Led brand transformation and market share growth for edible oil category Orchestrated omni\-channel marketing campaigns resulting in 46% market share Proficient in FMCG marketing, trade marketing, brand campaigns, and market analysis

## Education

PGCDM, Digital Marketing and Communication, MICA \| The School of Ideas

Bachelor's degree, Arts, Sabarmati University

[View the original profile](https://tal.club/meet/vijesh-chirayil-vijayan)

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