Vijayendra Vikram Singh profile photo 1 on Tal

Vijayendra Vikram Singh

Autophile | Brand Marketing | Corporate Communications | Public Relations

Bengaluru

13+ years of work experience

Bosch India
Dec 20241 yr 11 mosPresent

Bengaluru, Karnataka, India

Bosch India
Dec 20241 yr 11 mosPresent

Led the external narrative for Bosch India, managing media stories and financial reports for all business units including Mobility, Power Tools, Home Appliances & Global Services (GCC). Directed the communication agenda and execution of brand initiatives, including ownership of brand guidelines and social media channels. Ensured stakeholder alignment as project lead for the brand's presence at Bharat Mobility Global Expo 2025. Led the Annual Report 2025 project for Bosch Ltd. Interim Head of the entire Corporate Communications function from July to Dec 2025.
Tork Motors
Jun 20231 yr 5 mosOct 2024

Pune, Maharashtra, India

Tork Motors
Jun 20231 yr 5 mosOct 2024

Initiated and led the formation of a robust communication and brand marketing strategy aimed at generating awareness and elevating brand reputation. Set the framework for leadership communication to establish thought leadership in the industry. Executed a holistic social media plan, establishing the brand across major platforms.
Mahindra Group
Nov 20184 yrs 7 mosMay 2023

Pune, Maharashtra, India

• Conceptualize, plan and execute product marketing initiatives across the spectrum to position Classic Legends as a leading motorcycle manufacturer owning Jawa, Yezdi and BSA brands • Devise focused communication strategy to establish the legacy, heritage and technical aspects of the models Devise and execute region specific sales promotion plans ranging from media buying, ATL/BTL mix and Point of Sales Materials for touchpoints • Lead, develop and execute a comprehensive communications strategy and media initiatives to support the launch of new Jawa & Yezdi models and re-entry into the Indian market
Mahindra Group
Nov 20184 yrs 7 mosMay 2023

Single-handedly built the brand narrative from scratch for Jawa, Yezdi & BSA Motorcycles, aligning with business objectives in India and Europe. Drove company spokesperson communication with external media, ensuring timely briefing and messaging counsel. Created a framework for internal communications to ensure regular engagement of internal stakeholders. Led the crisis communication and mitigation strategy arising due to business conditions.
Varroc
Oct 20171 yr 1 moOct 2018

Pune Area, India

• Managing Corporate Communications, IPO Communication and Branding for Varroc Group companies • Conceptualization, Planning & Execution of high profile marketing events like Delhi Auto Expo 2018 • Driving and owning the brand transformation for the group • Managing Marketing Communications including advertising, media buying and marketing collaterals for all group companies for internal and external usage
Nissan Motor Corporation
Jun 20161 yr 4 mosSep 2017

Mumbai Area, India

Nissan Motor Corporation
Apr 20151 yr 3 mosJun 2016

Mumbai Area, India

Product Communication – Frontline product launches ● Overall Project management for Brand Events like Nissan GT Academy, Nissan Carnival & Delhi Auto Expo ● Conceptualization, planning & execution of media drives and product launches ● Content / Asset management ● Media Fleet management ● Content generation including press releases
Nissan Motor Corporation
Jan 20132 yrs 3 mosMar 2015

Mumbai Area, India

Product Communication Media Fleet management Conceptualization, planning & execution of media drives and product launches Content / Asset management Creation of documents including press releases

Vijayendra’s AI Stack

gemini
gemini

Education

Bachelor of Engineering (B.E.), Electronics and Communications Engineering

Institute of Technology, GGDU, Bilaspur

20004 yrs2004

Higher Secondary, Mathematics

Nirmal Hr. Sec. School, Jagdalpur

198614 yrs2000

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Headline

Autophile | Brand Marketing | Corporate Communications | Public Relations

About

Marketing & communications professional with 20+ years of rich experience in strategy, planning and project management with proven skills in corporate & product communications, brand events and activation, automobile journalism, content creation and crisis communication.

Location

Bengaluru

AI stack

gemini

Work experience

Lead - Brand & Digital Communications and Corporate Events at Bosch India, Dec 2024 - Present · 1 yr 11 mos, Bengaluru, Karnataka, India

Brand Lead at Bosch India, Dec 2024 - Present · 1 yr 11 mos, Led the external narrative for Bosch India, managing media stories and financial reports for all business units including Mobility, Power Tools, Home Appliances & Global Services (GCC). Directed the communication agenda and execution of brand initiatives, including ownership of brand guidelines and social media channels. Ensured stakeholder alignment as project lead for the brand's presence at Bharat Mobility Global Expo 2025. Led the Annual Report 2025 project for Bosch Ltd. Interim Head of the entire Corporate Communications function from July to Dec 2025.

Assistant General Manager - Brand Marketing & Corporate Communications at Tork Motors, Jun 2023 - Oct 2024 · 1 yr 5 mos, Pune, Maharashtra, India

Assistant Brand Manager Marketing at Tork Motors, Jun 2023 - Oct 2024 · 1 yr 5 mos, Initiated and led the formation of a robust communication and brand marketing strategy aimed at generating awareness and elevating brand reputation. Set the framework for leadership communication to establish thought leadership in the industry. Executed a holistic social media plan, establishing the brand across major platforms.

Senior Manager - Marketing & Communications - Jawa Yezdi BSA Motorcycles at Mahindra Group, Nov 2018 - May 2023 · 4 yrs 7 mos, Pune, Maharashtra, India, • Conceptualize, plan and execute product marketing initiatives across the spectrum to position Classic Legends as a leading motorcycle manufacturer owning Jawa, Yezdi and BSA brands • Devise focused communication strategy to establish the legacy, heritage and technical aspects of the models Devise and execute region specific sales promotion plans ranging from media buying, ATL/BTL mix and Point of Sales Materials for touchpoints • Lead, develop and execute a comprehensive communications strategy and media initiatives to support the launch of new Jawa & Yezdi models and re-entry into the Indian market

Senior Marketing Communications Manager at Mahindra Group, Nov 2018 - May 2023 · 4 yrs 7 mos, Single-handedly built the brand narrative from scratch for Jawa, Yezdi & BSA Motorcycles, aligning with business objectives in India and Europe. Drove company spokesperson communication with external media, ensuring timely briefing and messaging counsel. Created a framework for internal communications to ensure regular engagement of internal stakeholders. Led the crisis communication and mitigation strategy arising due to business conditions.

Senior Manager Corporate Communications at Varroc, Oct 2017 - Oct 2018 · 1 yr 1 mo, Pune Area, India, • Managing Corporate Communications, IPO Communication and Branding for Varroc Group companies • Conceptualization, Planning & Execution of high profile marketing events like Delhi Auto Expo 2018 • Driving and owning the brand transformation for the group • Managing Marketing Communications including advertising, media buying and marketing collaterals for all group companies for internal and external usage

Manager - Communications (Africa, Middle East & India) at Nissan Motor Corporation, Jun 2016 - Sep 2017 · 1 yr 4 mos, Mumbai Area, India

Manager - Corporate Communications at Nissan Motor Corporation, Apr 2015 - Jun 2016 · 1 yr 3 mos, Mumbai Area, India, Product Communication – Frontline product launches ● Overall Project management for Brand Events like Nissan GT Academy, Nissan Carnival & Delhi Auto Expo ● Conceptualization, planning & execution of media drives and product launches ● Content / Asset management ● Media Fleet management ● Content generation including press releases

Specialist - Corporate Communications at Nissan Motor Corporation, Jan 2013 - Mar 2015 · 2 yrs 3 mos, Mumbai Area, India, Product Communication Media Fleet management Conceptualization, planning & execution of media drives and product launches Content / Asset management Creation of documents including press releases

Education

Bachelor of Engineering (B.E.), Electronics and Communications Engineering, Institute of Technology, GGDU, Bilaspur

Higher Secondary, Mathematics, Nirmal Hr. Sec. School, Jagdalpur