---
title: "Vijayendra Singh - Head of Marketing in Greater Bengaluru Area | Tal"
description: "Meet Vijayendra Singh, ABM, GTM & Demand Generation Leader | Enterprise B2B Marketing | Cloud, Edge & AI Infrastructure | ABM | Partner Ecosystem Growth | Pipeline Acceleration | Telecom, BFSI & Manufacturing based in Greater Bengaluru Area. AI stack includes opencode and claudecode."
image: "https://tal.club/meet/vijayendra-singh/share-image"
---

# Vijayendra Singh on Tal

## Headline

ABM, GTM & Demand Generation Leader \| Enterprise B2B Marketing \| Cloud, Edge & AI Infrastructure \| ABM \| Partner Ecosystem Growth \| Pipeline Acceleration \| Telecom, BFSI & Manufacturing

## About

Marketing Professional with over 22 years of experience driving demand generation, revenue growth, and strategic marketing initiatives for leading technology companies\. Proven track record of designing and executing multi\-channel marketing programs, driving pipeline growth, customer acquisition, and brand positioning across global markets\. Ø Extensive experience in ABM & GTM strategy, demand/product marketing, segmentation, and digital marketing across India, APAC, EMEA, and the Americas\. Proven expertise in value proposition development, leveraging data\-driven insights to drive revenue growth and market expansion\. Ø A trusted leader in multi\-channel growth marketing, achieving 15x new business growth and a 40% increase in new logo acquisition across BFSI, Manufacturing, and Retail sectors\. Played a pivotal role in closing $20M–$100M ACV enterprise deals while driving $ 120 M\+ ACV MSQLs for new logos and $35M ACV MSQLs, contributing to a $150M sales pipeline\. Ø A strategic growth driver with a deep understanding of industry dynamics, skilled in executing high\-impact GTM campaigns, sales enablement strategies, and ABM programs to accelerate pipeline and revenue growth\.

## Location

Greater Bengaluru Area

## AI stack

opencode

claudecode

## Work experience

Head of Marketing at Wind River, May 2025 \- Present · 1 yr 4 mos, • Led the annual go\-to\-market strategy and demand generation for India & APAC across 10\+ countries\. • Executed a comprehensive event and field marketing strategy, generating over 15% of Sales pipeline\. • Directed joint GTM and partner marketing initiatives, launching 15\+ co\-marketing campaigns to grow business • Managed marketing budgets effectively, optimizing ROI and aligning investments with revenue targets\.

Deputy General Manager \- Marketing and Communications at Tata Communications, Jun 2020 \- May 2025 · 5 yrs, Bengaluru, Karnataka, India, • Led the global Account\-Based Marketing \(ABM\) and demand generation strategy across BFSI, Manufacturing, and Retail sectors\. • Executed multi\-channel growth marketing programs, achieving 15x business growth and a 40% increase in new logo acquisition\. • Developed industry\-specific use cases and sales enablement playbooks, enhancing sales effectiveness and accelerating the pipeline by 30%\.

Senior Advisor, Field Marketing,Vertical Marketing Segment Lead at Dell EMC, Jul 2018 \- Mar 2020 · 1 yr 9 mos, Bengaluru, Karnataka, India, • Led go\-to\-market and demand generation initiatives for SaaS solutions, driving a 16% increase in revenue pipeline growth\. • Developed industry\-specific GTM strategies and targeted campaigns, generating a $25Mn\+ influenced sales pipeline\. • Created thought leadership assets and CXO engagement programs, resulting in over $10Mn in new business opportunities\.

Marketing Program Manager at BMC Software, Jun 2015 \- Apr 2018 · 2 yrs 11 mos, Pune, • Developed and executed global go\-to\-market programs to enhance brand visibility and demand generation\. • Partnered with global sales leadership to implement SaaS marketing strategies for Multi\-Cloud Management solutions\. • Led integrated campaigns and events, generating over $15 million in incremental pipeline through targeted messaging and content strategies\.

WW Web & Industry Marketing Manager \- System z at IBM, Oct 2012 \- Jun 2015 · 2 yrs 9 mos, Bengaluru, Karnataka, India

WW Market Segment Manager at IBM, Apr 2011 \- Oct 2012 · 1 yr 7 mos

## Education

PGDBA, MARKETING, University of Wales, Cardiff

BE, Comp Sc & Engg, Uttar Pradesh Jobs

[View the original profile](https://tal.club/meet/vijayendra-singh)

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