Headline

ABM, GTM & Demand Generation Leader | Enterprise B2B Marketing | Cloud, Edge & AI Infrastructure | ABM | Partner Ecosystem Growth | Pipeline Acceleration | Telecom, BFSI & Manufacturing

About

Marketing Professional with over 22 years of experience driving demand generation, revenue growth, and strategic marketing initiatives for leading technology companies. Proven track record of designing and executing multi-channel marketing programs, driving pipeline growth, customer acquisition, and brand positioning across global markets. Ø Extensive experience in ABM & GTM strategy, demand/product marketing, segmentation, and digital marketing across India, APAC, EMEA, and the Americas. Proven expertise in value proposition development, leveraging data-driven insights to drive revenue growth and market expansion. Ø A trusted leader in multi-channel growth marketing, achieving 15x new business growth and a 40% increase in new logo acquisition across BFSI, Manufacturing, and Retail sectors. Played a pivotal role in closing $20M–$100M ACV enterprise deals while driving $ 120 M+ ACV MSQLs for new logos and $35M ACV MSQLs, contributing to a $150M sales pipeline. Ø A strategic growth driver with a deep understanding of industry dynamics, skilled in executing high-impact GTM campaigns, sales enablement strategies, and ABM programs to accelerate pipeline and revenue growth.

Location

Greater Bengaluru Area

AI stack

opencode

claudecode

Work experience

Head of Marketing at Wind River, May 2025 - Present · 1 yr 4 mos, • Led the annual go-to-market strategy and demand generation for India & APAC across 10+ countries. • Executed a comprehensive event and field marketing strategy, generating over 15% of Sales pipeline. • Directed joint GTM and partner marketing initiatives, launching 15+ co-marketing campaigns to grow business • Managed marketing budgets effectively, optimizing ROI and aligning investments with revenue targets.

Deputy General Manager - Marketing and Communications at Tata Communications, Jun 2020 - May 2025 · 5 yrs, Bengaluru, Karnataka, India, • Led the global Account-Based Marketing (ABM) and demand generation strategy across BFSI, Manufacturing, and Retail sectors. • Executed multi-channel growth marketing programs, achieving 15x business growth and a 40% increase in new logo acquisition. • Developed industry-specific use cases and sales enablement playbooks, enhancing sales effectiveness and accelerating the pipeline by 30%.

Senior Advisor, Field Marketing,Vertical Marketing Segment Lead at Dell EMC, Jul 2018 - Mar 2020 · 1 yr 9 mos, Bengaluru, Karnataka, India, • Led go-to-market and demand generation initiatives for SaaS solutions, driving a 16% increase in revenue pipeline growth. • Developed industry-specific GTM strategies and targeted campaigns, generating a $25Mn+ influenced sales pipeline. • Created thought leadership assets and CXO engagement programs, resulting in over $10Mn in new business opportunities.

Marketing Program Manager at BMC Software, Jun 2015 - Apr 2018 · 2 yrs 11 mos, Pune, • Developed and executed global go-to-market programs to enhance brand visibility and demand generation. • Partnered with global sales leadership to implement SaaS marketing strategies for Multi-Cloud Management solutions. • Led integrated campaigns and events, generating over $15 million in incremental pipeline through targeted messaging and content strategies.

WW Web & Industry Marketing Manager - System z at IBM, Oct 2012 - Jun 2015 · 2 yrs 9 mos, Bengaluru, Karnataka, India

WW Market Segment Manager at IBM, Apr 2011 - Oct 2012 · 1 yr 7 mos

Education

PGDBA, MARKETING, University of Wales, Cardiff

BE, Comp Sc & Engg, Uttar Pradesh Jobs