vijay kumar profile photo 1 on Tal

vijay kumar

I help SMBs in South India achieve 20%+ revenue growth through targeted Digital Marketing strategies.

Bengaluru

5+ years of work experience

Fuego Media Services
Nov 20241 yr 11 mosPresent

- Orchestrated digital marketing campaigns across diverse platforms for clients, driving customer acquisition and engagement. - Deployed creative optimization strategies to enhance campaign performance and ROI for multiple brands. - Implemented advanced marketing analytics to track, analyze, and report on campaign effectiveness. - Managed P&L accountability for digital marketing services, ensuring profitable growth. - Launched new digital products and services, expanding market reach and client offerings. - Engineered social media marketing strategies, increasing brand visibility and customer interaction. - Executed Google Ads and remarketing campaigns, achieving targeted reach and conversion goals.
Fuego Media Services
Nov 20241 yr 11 mosPresent

Spearhead strategic client acquisition and full-funnel digital marketing sales, managing high-value accounts across performance marketing, SEO, and lead generation verticals.
Fuego Media Services
Nov 20241 yr 11 mosPresent

Lead end-to-end performance marketing campaigns across Meta, Google, and programmatic platforms, generating 3,000+ qualified leads per month. Improved lead-to-conversion rate by 25–35% through advanced funnel optimization and targeted remarketing strategies. Reduced Cost Per Lead (CPL) by 20% while scaling campaign budgets and maintaining strong ROI across all channels. Spearheaded creative strategy for ad campaigns; A/B tested multiple video and static creatives to identify high-performing assets. Increased campaign CTR by 30% through data-driven creative optimization and audience segmentation. Analyzed performance metrics (CPL, CPA, ROAS, CTR) to continuously refine audience targeting, bidding strategies, and messaging. Collaborated with design, sales, and content teams to align marketing strategy with revenue goals and business objectives. Positioned digital marketing services (Performance Campaigns, SEO, Video, Instagram Reels, Lead Generation) to attract new clients and deepen existing partnerships.
Aug 20242 yrs 2 mosPresent

Bengaluru, Karnataka, India

VerSe Innovation
Jun 20231 yr 6 mosNov 2024

Bangalore Urban, Karnataka, India

Jan 20212 yrs 4 mosApr 2023

Led a team of 6 business development executives targeting gated communities, builders, and IT companies for integrated security solutions.
Times Group
- NowPresent

Jun 2023

vijay’s AI Stack

claude
claude
gemini
gemini

Education

Bachelor of Commerce - BCom, Sales, Distribution, and Marketing Operations, General

Army school

20023 yrs2005
bangalore university

Bachelor of Commerce, General Sales, Merchandising and Related Marketing Operations

bangalore university

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Headline

I help SMBs in South India achieve 20%+ revenue growth through targeted Digital Marketing strategies.

About

SMBs in South India looking to significantly boost revenue and market share often struggle with fragmented digital marketing efforts. I specialize in designing and deploying integrated digital marketing strategies that deliver measurable outcomes. With 19 years of experience in digital media and advertising, I empower businesses to dominate their online presence and convert more customers. My expertise lies in translating business goals into actionable digital campaigns, focusing on customer acquisition, retention, and sustained profit growth. I've successfully founded and scaled a digital marketing agency serving diverse clients across South India, consistently driving performance improvements and optimizing marketing spend for maximum ROI. - Drive customer acquisition and retention through optimized digital channels - Develop and implement comprehensive digital marketing and social media strategies - Leverage marketing analytics for data-driven campaign performance analysis - Engineer creative optimization and remarketing strategies for higher conversion rates - Manage P&L accountability and strategic direction for digital product development - Execute C-Level negotiations and foster long-term client relationships - Implement Google Ads and mobile marketing tactics for targeted reach and engagement My approach integrates various digital disciplines, from social media marketing and online advertising to mobile marketing and e-commerce, ensuring a cohesive and high-impact strategy. I'm passionate about enabling businesses to unlock their full digital potential, turning online presence into a powerful revenue engine. I provide tailored solutions that address specific market challenges and capitalize on growth opportunities in the South Indian business landscape. Ready to elevate your digital marketing and see real revenue growth? Connect with me to discuss a customized strategy for your business.

Location

Bengaluru

AI stack

claude

gemini

Work experience

Senior Manger at Fuego Media Services, Nov 2024 - Present · 1 yr 11 mos, - Orchestrated digital marketing campaigns across diverse platforms for clients, driving customer acquisition and engagement. - Deployed creative optimization strategies to enhance campaign performance and ROI for multiple brands. - Implemented advanced marketing analytics to track, analyze, and report on campaign effectiveness. - Managed P&L accountability for digital marketing services, ensuring profitable growth. - Launched new digital products and services, expanding market reach and client offerings. - Engineered social media marketing strategies, increasing brand visibility and customer interaction. - Executed Google Ads and remarketing campaigns, achieving targeted reach and conversion goals.

Senior Business Manager at Fuego Media Services, Nov 2024 - Present · 1 yr 11 mos, Spearhead strategic client acquisition and full-funnel digital marketing sales, managing high-value accounts across performance marketing, SEO, and lead generation verticals.

Digital Marketing Manager at Fuego Media Services, Nov 2024 - Present · 1 yr 11 mos, Lead end-to-end performance marketing campaigns across Meta, Google, and programmatic platforms, generating 3,000+ qualified leads per month. Improved lead-to-conversion rate by 25–35% through advanced funnel optimization and targeted remarketing strategies. Reduced Cost Per Lead (CPL) by 20% while scaling campaign budgets and maintaining strong ROI across all channels. Spearheaded creative strategy for ad campaigns; A/B tested multiple video and static creatives to identify high-performing assets. Increased campaign CTR by 30% through data-driven creative optimization and audience segmentation. Analyzed performance metrics (CPL, CPA, ROAS, CTR) to continuously refine audience targeting, bidding strategies, and messaging. Collaborated with design, sales, and content teams to align marketing strategy with revenue goals and business objectives. Positioned digital marketing services (Performance Campaigns, SEO, Video, Instagram Reels, Lead Generation) to attract new clients and deepen existing partnerships.

Digital Manager at Olecom Media Pvt Ltd, Aug 2024 - Present · 2 yrs 2 mos, Bengaluru, Karnataka, India

Manager at VerSe Innovation, Jun 2023 - Nov 2024 · 1 yr 6 mos, Bangalore Urban, Karnataka, India

Business Development Manager at 56 AI Technology Pvt Ltd, Jan 2021 - Apr 2023 · 2 yrs 4 mos, Led a team of 6 business development executives targeting gated communities, builders, and IT companies for integrated security solutions.

Online sales at Times Group, Jun 2023

Education

Bachelor of Commerce - BCom, Sales, Distribution, and Marketing Operations, General, Army school

Bachelor of Commerce, General Sales, Merchandising and Related Marketing Operations, bangalore university