---
title: "Vijay Krishnan - Senior Marketing Manager (Digital, Product & Growth Marketing) in Bengaluru | Tal"
description: "Meet Vijay Krishnan, B2B SaaS Marketing Leader | Full-Funnel Growth: Product Marketing · Demand Gen · SEO · ABM | AI-Orchestrated GTM & Agentic Marketing based in Bengaluru. AI stack includes claude code, claude, and hermes agent."
image: "https://tal.club/meet/vijay-krishnan/share-image"
---

# Vijay Krishnan on Tal

## Headline

B2B SaaS Marketing Leader \| Full\-Funnel Growth: Product Marketing · Demand Gen · SEO · ABM \| AI\-Orchestrated GTM & Agentic Marketing

## About

I build full\-funnel marketing systems for B2B SaaS, AI, and data companies where the product is complex, the buyer journey is long, and education is part of demand creation\. For 10\+ years, I’ve worked across Product Marketing, Demand Generation, SEO, AEO/GEO, Content Strategy, ABM, Marketing Ops, and GTM Analytics\. My strength is connecting these functions into one revenue operating system: sharper ICP definition, clearer positioning, stronger acquisition, better conversion, sales\-aligned campaigns, and measurement tied to SQLs, pipeline influence, and revenue\. Pipeline is the scorecard\. I’ve built and scaled motions across positioning, website conversion, organic and paid acquisition, content ecosystems, enterprise campaigns, ABM, competitive plays, and RevOps alignment\. The goal is better\-qualified demand, stronger buyer intent, and a GTM engine that compounds over time\. I think about growth across the full buyer journey: search, AI answer engines, LLM discovery surfaces, paid channels, website journeys, sales enablement, and retention loops\. AEO/GEO matters because buyer discovery is changing, but it works only when connected to positioning, proof, use cases, conversion paths, and sales follow\-up\. I’ve led marketing teams, hired for scale, worked closely with founders, CEOs, sales leaders, product teams, and delivery teams, and operated as a strategic voice in GTM planning and business reviews\. I translate marketing performance into business outcomes: pipeline quality, conversion efficiency, sales velocity, positioning, and revenue predictability\. I’m also building AI\-orchestrated marketing systems that improve market research, ICP mapping, content operations, search analysis, account enrichment, and pipeline intelligence\. Areas of expertise: • Full\-Funnel Growth and Demand Generation • Product Marketing, Positioning, ICP, and Persona Strategy • SEO, AEO/GEO, AI Search Visibility, and Organic Growth • Paid Acquisition, ABM, and Enterprise Outreach • Content Strategy, Sales Enablement, and Competitive Plays • GTM Strategy, Launches, and RevOps Alignment • Agentic Marketing and AI\-Orchestrated GTM Systems • Stakeholder Management and Executive Reporting • Team Leadership, Hiring, and Cross\-Functional Collaboration • Marketing Analytics, Attribution, and Forecast Accountability • Website Conversion Optimization and CRO I work best where marketing has to clarify the market, shape demand, support sales, influence revenue, and create a repeatable growth system\.

## Location

Bengaluru

## AI stack

claude code

claude

hermes agent

mcp

meta

openai

## Work experience

Senior Marketing Manager \(Digital, Product & Growth Marketing\) at PromptCloud, Oct 2023 \- Present · 2 yrs 11 mos, Bengaluru, Karnataka, India, PromptCloud delivers enterprise\-grade Data\-as\-a\-Service solutions that power intelligence for cybersecurity, retail & CPG, workforce analytics, fintech, travel, automotive, and research organizations\. I lead marketing across three core business lines: • PromptCloud \(custom web data pipelines\) • Jobspikr \(labor\-market analytics\) • 42Signals \(digital shelf analytics\) What I own Full\-funnel growth including Product Marketing, Demand Generation, SEO, Content, ABM, Performance, Sales Enablement, and RevOps alignment\. Impact & achievements • Built and led a high\-performing marketing team with OKRs, hiring, and resource planning for scale • Repositioned brand toward enterprise buyers and increased pipeline velocity with sharper ICP\-persona focus and messaging alignment • Deployed AI marketing agents to automate SEO audits, lead scoring, content ops, and performance reporting, improving execution speed by 50 percent • Reduced churn by 23% through lifecycle marketing and customer education motions • Attracted mid\-market and enterprise accounts including Mercedes, Louis Vuitton, Deloitte, Nestlé, Reckitt, ITC, Bain & Co, Amazon • Built analytics dashboards for pipeline contribution, forecast accountability, and stakeholder visibility Scope • Team leadership across 3 product lines • Ownership of marketing P&L planning, budgeting, and vendor management • Close alignment with sales, engineering, and product leadership

Performance Marketing Lead at Unacademy, Jun 2023 \- Aug 2023 · 3 mos, Bangalore Urban, Karnataka, India, Cohesive AI was a new generative AI product competing in an intensely crowded creator\-tool market\. I was hired to take full control of paid growth, funnel efficiency, and messaging improvements for both B2B and B2C audiences\. Core responsibilities • End\-to\-end digital acquisition across Google Ads, website optimization, landing pages, and analytics • Leading content & SEO initiatives to increase top\- and mid\-funnel engagement • Partnering with product and design for GTM journey alignment Impact delivered • Reduced CAC from 96 USD to 6 USD in the US through ruthless channel optimization and testing • Increased DAU from 50 → 3,000\+ in weeks, proving market pull and narrative clarity • Drove new user signups via structured A/B messaging experiments \(\+9% conversion lift\) • Designed content systems and managed 12\-member editorial crew to scale output • Expanded organic reach dramatically: Twitter impressions 800 → 38K, followers 50 → 175 • Improved onboarding and campaign consistency through a communication style guide Outcome Cohesive AI went from early\-stage experimentation to validated demand with clear unit\-economics and accelerated acquisition velocity\.

Senior Manager, Digital Marketing at Moda \(Acquired by Lifesight\), Jun 2022 \- Feb 2023 · 9 mos, Bengaluru, Karnataka, India, Moda’s product ecosystem \(Connect, Engage, Measure\) was in early\-stage commercialization when I joined\. I was brought in to architect demand generation foundations, develop the product messaging layer, and accelerate inbound momentum for SMB and mid\-market adoption\. What I owned • Full\-funnel inbound marketing strategy across website, content, SEO, events, and product\-led motion • Launch execution for new product positioning and pricing stories • Conversion optimization and funnel analytics for faster path\-to\-demo Impact delivered • Created 250K USD inbound pipeline in the first month through rapid content and CRO improvements • Delivered 80K\+ visits and 4,000\+ leads in 3 months via a GenAI\-powered microsite \(eComprompts\) • Built a programmatic SEO engine shipping 60–80 pages/week → 1950 pages indexed, lifting traffic to 16\.6K organic sessions/month • Scaled content production: 20–25 assets/month including blogs, eBooks, videos, and webinars • Developed DTC\-driven community growth \(300\+ Slack members, 20 podcast episodes, 220\+ newsletter subs\) • Strengthened launch pipeline: 290\+ leads and 70\+ demo requests POST messaging update • Managed 7\-day design\-to\-live delivery of a redesigned product website to meet release deadlines • Implemented analytics and performance dashboards to guide prioritization and stakeholder alignment Outcome Built the demand engine and product narrative foundation that continued to scale as Moda evolved into Lifesight’s platform portfolio\.

Digital Marketing Specialist at Squadcast, Jun 2021 \- May 2022 · 1 yr, Bengaluru, Karnataka, India, Squadcast is an incident management SaaS used by DevOps, SREs, and engineering leaders\. Highly technical audience\. Long evaluation cycles\. I joined to elevate inbound marketing performance, optimize spend, and sharpen messaging for improved ROI across a global pipeline\. What I owned • Full\-funnel paid growth across Google Ads, YouTube, Bing, Meta, Twitter • SEO roadmap including experimentation, keyword gap analysis, and content alignment • CRO for landing pages and onboarding journeys to reduce friction • Performance tracking: LTV, MRR, CAC, funnel velocity, and campaign ROI • Ongoing collaboration with product, growth, and customer success teams Impact delivered • Drove 200 percent ARR growth by orchestrating integrated inbound GTM programs • Reduced bounce rate 35 percent with UX insights and continuous A/B testing across product and landing flows • Managed 1M USD\+ marketing budget with rigorous CAC optimization and ROI visibility • Strengthened organic footprint through scalable search improvements and technical SEO execution • Improved conversion rates across multiple funnel stages through creatives aligned to buyer pain points • Supported GTM refresh with better positioning, performance frameworks, and messaging consistency Cross\-functional alignment • Built better communication flow between growth, product, and design to accelerate decision\-making • Introduced campaign reporting templates that clarified channel contribution and investment decisions • Enabled smarter prioritization using attribution and behavior\-based analytics Outcome Established a stronger inbound engine rooted in measurable revenue outcomes, better paid efficiency, and improved acquisition economics that continued to scale after handoff\.

Digital Marketing Strategist at Pufferfish Enterprise, Jun 2016 \- May 2021 · 5 yrs, Bengaluru, Karnataka, India, Pufferfish was a boutique marketing consultancy supporting SaaS and ecommerce founders across early\-stage growth and category expansion\. I worked directly with CXOs and marketing leaders to define digital strategies, scale acquisition engines, and operationalize marketing efficiencies\. What I owned • Full\-funnel performance marketing across paid, SEO, affiliates, content, and analytics • GTM planning and budget prioritization grounded in revenue targets • Conversion\-focused creative, landing pages, and CRM workflows • Data\-driven optimization of customer journeys and LTV/CAC ratios • Founder advisory on scaling growth programs and reporting structure Impact delivered • Executed 500\+ digital campaigns for SaaS and ecommerce brands with 3\.7x ROI • Managed 1M\+ USD in cumulative budgets across Google, Meta, affiliates, and marketplaces • Helped multiple D2C clients achieve breakthrough revenue impact, including 255 percent uplift for a flagship brand • Delivered competitive playbooks and audience segmentation frameworks that accelerated GTM cycles for new products • Established analytics pipelines using GA, behavior mapping, and attribution modeling to support better decision\-making • Reduced planning cycles by 30 percent through scalable content systems and reusable campaign architectures • Drove ongoing SEO and media improvements using experimentation, keyword research, and funnel reporting Cross\-functional collaboration & leadership • Worked closely with product, sales, founders, and agency partners to align execution with commercial goals • Guided client teams on prioritization, execution cadence, and reporting transparency • Mentored and coordinated workstreams across content creators, designers, and media specialists Outcome Built a repeatable growth framework used by emerging tech and ecommerce brands to validate channels, scale revenue efficiently, and improve both acquisition and retention economics\.

## Education

PGCP, Product Management, Indian Institute of Management, Indore

Bachelor of Business Administration \- BBA, Presidency College, Bangalore

[View the original profile](https://tal.club/meet/vijay-krishnan)

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