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Vijay Babu

Operations Leader & Process Excellence Specialist | 23+ Years in Fintech, Payments, Prepaid Cards & Loyalty Ops | Built from scratch and scaled - PayZapp, HDFC Smartbuy & Axis Edge Rewards. ex Blackhawk|R360|Wibmo

Greater Bengaluru Area

10+ years of work experience

Blackhawk Network India
Mar 20215 yrs 3 mosMay 2026

India

๐——๐—ฎ๐˜๐—ฎ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ (๐—”๐—ฝ๐—ฝ ๐—ข๐—ฝ๐˜€) ย โ€ข Established and led the Data Analytics function, delivering insights on payment failures, risk rejections, and transaction drops ย โ€ข Analyzed product line performance using Power BI, Snowflake, and Amazon Redshift, and delivered executive dashboards via GA4, CJA, and the data warehouse ย โ€ข Identified root causes with partner teams and banks, driving fixes that improved transaction success rates and reduced losses Risk Provider Evaluation ย โ€ข Evaluated and benchmarked multiple risk providers, recommending solutions that strengthened fraud detection and minimized revenue leakage ๐—ฆ๐—ฐ๐—ฎ๐—ป๐—œ๐˜ ๐—Ÿ๐—ฎ๐˜‚๐—ป๐—ฐ๐—ต: ๐—ข๐—ฝ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ & ๐—•๐—ถ๐—น๐—น๐—ถ๐—ป๐—ด (๐— ๐˜‚๐—น๐˜๐—ถ-๐—ฅ๐—ฒ๐—ด๐—ถ๐—ผ๐—ป) ย โ€ข Built and scaled end-to-end reconciliation, billing, and fund management frameworks across multiple global regions for a new product launch ย โ€ข Implemented customer invoicing, partner tax invoicing, and audit compliance processes, enabling scalable financial and operational workflows ๐—–๐—ฟ๐—ผ๐˜€๐˜€-๐—™๐˜‚๐—ป๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—–๐—ผ๐—น๐—น๐—ฎ๐—ฏ๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ย โ€ข Partnered with Product, Tech, Banking, and Business teams to close requirement gaps across payments, analytics, reconciliation, merchant onboarding, operations, and taxation ย โ€ข Streamlined user and process audits, certificate tracking and renewal, and platform onboarding to improve efficiency and compliance ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ฆ๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜ ๐—ง๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ย โ€ข Analyzed 12+ months of call center data to pinpoint recurring issues and proposed long-term fixes to improve customer experience and efficiency ย โ€ข Set the strategic vision and roadmap for AI-driven support automation
Reward360 Global Services Pvt Ltd.
Jul 20191 yr 5 mosNov 2020

Bengaluru, Karnataka, India

- Managed annual sales operations of Rs. 2500 Crs and ensured company resources are optimally allocated amongst different products across the loyalty and eCommerce platforms - Managed Procurement, fulfilment and end mile delivery for more that 1500+ SKUs across India & ME - Managed cost and tracking of end to end purchase management - Developed, managed and improved end to end vendor life-cycle management processes - Managed regular senior level collaborative meetings with vendor, ensuring operations TAT and metrics across all KPIs are met - Forecast, work with partners and clients to arrange funds and manage the same for the digital program and its services - Managed teams to handle - daily reconciliation with payment systems and partner; process end of day settlement to the partners; initiate customer refunds; handle exceptional cases and chargebacks - Handle customer and client escalation; audit and service delivery related activities
Reward360 Global Services Pvt Ltd.
Apr 20172 yrs 3 mosJun 2019

REWARD360
20173 yrs2020

Led operations for โ‚น2500 Cr+ annual GMV across e-commerce and loyalty platforms for major banks (HDFC, Axis, SCB, ICICI, Amex) Managed end-to-end payment operations: reconciliation, settlements, refunds, fraud, and chargebacks Directed large-scale vendor ecosystem (250+) and ensured SLA/KPI adherence across partners Built and scaled multi-channel customer support operations, improving resolution efficiency and CX Drove new revenue initiatives (cross-sell, concierge services, travel add-ons) Oversaw procurement, fulfilment, and logistics for 1500+ SKUs across India & Middle East Implemented complex loyalty configurations (400+ Cr records, 1500+ rules) for large banking clients
May 20161 yrApr 2017

- Introduced the new cloud cum wallet based gifting solution for local merchants, targeting the impulsive and last minute gifting users - Successfully tied up with first 35+ local merchants, which grew to 160+ merchants in a year - Handled 5 member on-field team to setup and operate 3500+ partner stores of the Piingle platform - Managed onboarding, setup and training of redemption at the partner/ merchant stores - Setup and managed daily reconciliation, fund management and merchant payouts - Managed call centre support for customer and the partner/ merchant
Oct 20158 mosMay 2016

20152 yrs2017

Built operations for a closed-loop prepaid gifting platform, including reconciliation, payouts, and merchant lifecycle Scaled merchant network from 35 to 160+ partners within a year Led merchant onboarding, training, and customer support operations Contributed to product and GTM strategy through market insights

Vijayโ€™s AI Stack

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Headline

Operations Leader & Process Excellence Specialist | 23+ Years in Fintech, Payments, Prepaid Cards & Loyalty Ops | Built from scratch and scaled - PayZapp, HDFC Smartbuy & Axis Edge Rewards. ex Blackhawk|R360|Wibmo

About

๐—ฃ๐—ฟ๐—ผ๐—ณ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฆ๐˜‚๐—บ๐—บ๐—ฎ๐—ฟ๐˜† 23+ years of experience building and scaling fintech, payments, and rewards operations from the ground up in fast-paced startup environments, with a specialization in Process Excellence and continuous improvement. A seasoned operations leader & with deep, end-to-end expertise across digital wallets, prepaid cards, payment gateways, loyalty programs, and travel commerce โ€” having been a founding team member on several category-defining products in the Indian fintech space, including PayZapp, Axis Edge Rewards, and HDFC Smartbuy. ๐—–๐—ผ๐—ฟ๐—ฒ ๐——๐—ผ๐—บ๐—ฎ๐—ถ๐—ป ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ฒ - ๐—ฃ๐—ฎ๐˜†๐—บ๐—ฒ๐—ป๐˜๐˜€ & ๐—–๐—ฎ๐—ฟ๐—ฑ๐˜€: Wallet operations (PayZapp), prepaid card lifecycle (physical & virtual), payment gateway implementation, 3DS/2FA operations for 19+ leading Indian banks, card manufacturing support - ๐—Ÿ๐—ผ๐˜†๐—ฎ๐—น๐˜๐˜† & ๐—ฅ๐—ฒ๐˜„๐—ฎ๐—ฟ๐—ฑ๐˜€: Points accrual/redemption ("earn & burn") program design and operations, physical reward fulfilment (procurement, inventory forecasting, warehousing, logistics, TAT management) - ๐—ง๐—ฟ๐—ฎ๐˜ƒ๐—ฒ๐—น ๐—–๐—ผ๐—บ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ฒ: Flight, hotel, bus, and train booking operations across points and cash payment modes - ๐— ๐—ฒ๐—ฟ๐—ฐ๐—ต๐—ฎ๐—ป๐˜ ๐—˜๐—ฐ๐—ผ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ: Merchant onboarding, integration, training, and billing system setup (Piingle) - ๐—˜-๐—ฐ๐—ผ๐—บ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ฒ & ๐—”๐—ณ๐—ณ๐—ถ๐—น๐—ถ๐—ฎ๐˜๐—ฒ: Sales, billing, and reconciliation management - ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ: Call center & IVR operations, concierge services, L2/L3 support frameworks (scaled to 100+ seat operations) - ๐—˜๐—ป๐—ฎ๐—ฏ๐—น๐—ถ๐—ป๐—ด ๐—™๐˜‚๐—ป๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐˜€: Fraud monitoring, escalation management, fund management & forecasting, data analytics, process design and continuous improvement, client relationship management - ๐—–๐—ผ๐—ป๐˜€๐˜‚๐—บ๐—ฒ๐—ฟ ๐——๐˜‚๐—ฟ๐—ฎ๐—ฏ๐—น๐—ฒ๐˜€: Distribution channel, dealer network, and service process management ๐—ž๐—ฒ๐˜† ๐—ฃ๐—ฟ๐—ผ๐—ท๐—ฒ๐—ฐ๐˜๐˜€ (๐—•๐˜‚๐—ถ๐—น๐˜ ๐—ณ๐—ฟ๐—ผ๐—บ ๐˜๐—ต๐—ฒ ๐—š๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ ๐—จ๐—ฝ) - ๐—ฃ๐—ฎ๐˜†๐—ญ๐—ฎ๐—ฝ๐—ฝ โ€“ Wallet-based payments platform - ๐—”๐˜…๐—ถ๐˜€ ๐—˜๐—ฑ๐—ด๐—ฒ ๐—ฅ๐—ฒ๐˜„๐—ฎ๐—ฟ๐—ฑ๐˜€ โ€“ Points accrual, redemption, and physical rewards program - ๐Ÿฏ๐——๐—ฆ/๐Ÿฎ๐—™๐—” ๐—ข๐—ฝ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ โ€“ Support infrastructure for 19+ top Indian banks - ๐—ฃ๐—ฟ๐—ฒ๐—ฝ๐—ฎ๐—ถ๐—ฑ ๐—–๐—ฎ๐—ฟ๐—ฑ ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ๐˜€ โ€“ KVB & Central Bank of India (program management) - ๐—ฃ๐—ถ๐—ถ๐—ป๐—ด๐—น๐—ฒ โ€“ Wallet-based gifting solution (sales & operations) - ๐—›๐——๐—™๐—– ๐—ฆ๐—บ๐—ฎ๐—ฟ๐˜๐—ฏ๐˜‚๐˜† โ€“ Call centre and concierge setup (100+ seats) ๐’๐œ๐š๐ฅ๐ž๐ ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐ข๐จ๐ง๐ฌ - ๐—›๐——๐—™๐—– ๐—ฆ๐—บ๐—ฎ๐—ฟ๐˜๐—ฏ๐˜‚๐˜† โ€“ Travel, physical rewards, and call centre operations

Location

Greater Bengaluru Area

AI stack

claude

Work experience

Sr. Staff Enterprise Application Engineer at Blackhawk Network India, Mar 2021 - May 2026 ยท 5 yrs 3 mos, India, ๐——๐—ฎ๐˜๐—ฎ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ (๐—”๐—ฝ๐—ฝ ๐—ข๐—ฝ๐˜€) โ€ข Established and led the Data Analytics function, delivering insights on payment failures, risk rejections, and transaction drops โ€ข Analyzed product line performance using Power BI, Snowflake, and Amazon Redshift, and delivered executive dashboards via GA4, CJA, and the data warehouse โ€ข Identified root causes with partner teams and banks, driving fixes that improved transaction success rates and reduced losses Risk Provider Evaluation โ€ข Evaluated and benchmarked multiple risk providers, recommending solutions that strengthened fraud detection and minimized revenue leakage ๐—ฆ๐—ฐ๐—ฎ๐—ป๐—œ๐˜ ๐—Ÿ๐—ฎ๐˜‚๐—ป๐—ฐ๐—ต: ๐—ข๐—ฝ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ & ๐—•๐—ถ๐—น๐—น๐—ถ๐—ป๐—ด (๐— ๐˜‚๐—น๐˜๐—ถ-๐—ฅ๐—ฒ๐—ด๐—ถ๐—ผ๐—ป) โ€ข Built and scaled end-to-end reconciliation, billing, and fund management frameworks across multiple global regions for a new product launch โ€ข Implemented customer invoicing, partner tax invoicing, and audit compliance processes, enabling scalable financial and operational workflows ๐—–๐—ฟ๐—ผ๐˜€๐˜€-๐—™๐˜‚๐—ป๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—–๐—ผ๐—น๐—น๐—ฎ๐—ฏ๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป โ€ข Partnered with Product, Tech, Banking, and Business teams to close requirement gaps across payments, analytics, reconciliation, merchant onboarding, operations, and taxation โ€ข Streamlined user and process audits, certificate tracking and renewal, and platform onboarding to improve efficiency and compliance ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ฆ๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜ ๐—ง๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป โ€ข Analyzed 12+ months of call center data to pinpoint recurring issues and proposed long-term fixes to improve customer experience and efficiency โ€ข Set the strategic vision and roadmap for AI-driven support automation

Head - Operations at Reward360 Global Services Pvt Ltd., Jul 2019 - Nov 2020 ยท 1 yr 5 mos, Bengaluru, Karnataka, India, - Managed annual sales operations of Rs. 2500 Crs and ensured company resources are optimally allocated amongst different products across the loyalty and eCommerce platforms - Managed Procurement, fulfilment and end mile delivery for more that 1500+ SKUs across India & ME - Managed cost and tracking of end to end purchase management - Developed, managed and improved end to end vendor life-cycle management processes - Managed regular senior level collaborative meetings with vendor, ensuring operations TAT and metrics across all KPIs are met - Forecast, work with partners and clients to arrange funds and manage the same for the digital program and its services - Managed teams to handle - daily reconciliation with payment systems and partner; process end of day settlement to the partners; initiate customer refunds; handle exceptional cases and chargebacks - Handle customer and client escalation; audit and service delivery related activities

Head - Digital Operations at Reward360 Global Services Pvt Ltd., Apr 2017 - Jun 2019 ยท 2 yrs 3 mos

Head of Operations at REWARD360, 2017 - 2020 ยท 3 yrs, Led operations for โ‚น2500 Cr+ annual GMV across e-commerce and loyalty platforms for major banks (HDFC, Axis, SCB, ICICI, Amex) Managed end-to-end payment operations: reconciliation, settlements, refunds, fraud, and chargebacks Directed large-scale vendor ecosystem (250+) and ensured SLA/KPI adherence across partners Built and scaled multi-channel customer support operations, improving resolution efficiency and CX Drove new revenue initiatives (cross-sell, concierge services, travel add-ons) Oversaw procurement, fulfilment, and logistics for 1500+ SKUs across India & Middle East Implemented complex loyalty configurations (400+ Cr records, 1500+ rules) for large banking clients

Head - Operations at OPEN SKY LABS PRIVATE LIMITED, May 2016 - Apr 2017 ยท 1 yr, - Introduced the new cloud cum wallet based gifting solution for local merchants, targeting the impulsive and last minute gifting users - Successfully tied up with first 35+ local merchants, which grew to 160+ merchants in a year - Handled 5 member on-field team to setup and operate 3500+ partner stores of the Piingle platform - Managed onboarding, setup and training of redemption at the partner/ merchant stores - Setup and managed daily reconciliation, fund management and merchant payouts - Managed call centre support for customer and the partner/ merchant

Head - Business Development at OPEN SKY LABS PRIVATE LIMITED, Oct 2015 - May 2016 ยท 8 mos

Head of Operations at PIINGLE (Open Sky Labs), 2015 - 2017 ยท 2 yrs, Built operations for a closed-loop prepaid gifting platform, including reconciliation, payouts, and merchant lifecycle Scaled merchant network from 35 to 160+ partners within a year Led merchant onboarding, training, and customer support operations Contributed to product and GTM strategy through market insights