---
title: "Vignesh V - Director in India | Tal"
description: "Meet Vignesh V, Over 2 decades of experience across media and mediums. based in India. AI stack includes claude, gemini, and ChatGPT."
image: "https://tal.club/meet/vignesh-v-2/share-image"
---

# Vignesh V on Tal

## Headline

Over 2 decades of experience across media and mediums\.

## About

A seasoned professional with more than 20\+ years of experience across Strategic Partnerships – E Commerce, Digital and Airtime Sales \(across Television, Digital and Radio Media\), Data Analysis, Brand Solutions, Strategic Planning, Product Revenue Strategy, Budgeting, Sponsorships, Consumer Marketing, Business Development, Key Account Management and Team Management

## Location

India

## AI stack

claude

gemini

ChatGPT

## Work experience

Director at Samsung Ads, Nov 2025 \- Present · 11 mos, India, Country Manager \- Ads Monetisation, App Partnerships & Tizen OS Business Development

Senior Vice President at JioStar, Nov 2021 \- Nov 2025 · 4 yrs 1 mo, Digital and Television Ad Sales \(JioHotstar & Star Sports\), Global Syndication and International Distribution \(Jio Cinema & Sports18\)

Vice President \- Sales, Strategy, Brand Solutions, \(Star Sports/ Hotstar\) at The Walt Disney Company \(Star Sports\), Nov 2018 \- Nov 2021 · 3 yrs 1 mo, Mumbai Area, India, I worked across dual roles at Disney as \- Head – GTM and Revenue Management – Sirius \(Cross Screen Sales: Hotstar \+ Television\) and Head – Revenue & Product Strategy at Star Sports India In these roles, I manage the Go\-To\-Market strategy for Sirius \-a vertical that enables cross screen media planning with sharper targeting across Hotstar and Television\. A new and disruptive opportunity from the house of Disney\. We work on targeting viewers beyond conventional options and partnering with brands to address marketing objectives\. Apart from this, at Star Sports, I manage P&L across Sports properties with short\- and long\-term view on business objectives\. Enabling 100%\+ sales target achievements despite the current economic slow down\. Have essentially enabled better sales achievements by doubling down on the 'Associative Sales' proposition, by introducing innovative product and solutioning features\. Hence, leading to new revenue opportunities especially in emerging sports like Football, Tennis,Kabbadi etc\., at the same time addressing brand needs like association, salience et al\.

Strategic Partnerships Lead \- Business Development at Amazon, Sep 2017 \- Oct 2018 · 1 yr 2 mos, India, It was an exciting opportunity to be part of a new and innovation led team at Amazon and employ my Sales and Strategic knowledge and experience\. As part of the Strategic Partnerships team I helped clients Partner with Amazon to draw mutually beneficial results\. I worked with brands to help deliver their marketing objective effectively and in a more attractive manner, through branding, marketing and deeper value proposition solutions\. All of the solutioning is effectively managed and backed with strong data analytics\. Through such partnerships Amazon drove subscriptions \(new customer acquisition\)\.The most significant partnerships have been across FMCG, Travel, Tourism and Mobile Apps\. Some of the Key Partners have been ITC Foods, Coke, Nestle, MMT, Bookmyshow, Swiggy\. Our partnerships have managed to help deliver higher sales, better recall and new customer acquisition for partner brands as well\. Amazon Spark: I also managed content curation and partnerships for Amazon’s social media venture – Amazon Spark\. On boarded more than 40 partners, influencers and content providers on the platform in the pre\-launch phase\. Which turned out to be a great start up sort of experience\!

Vice President : Product Revenue Strategy \- Star Sports at Star TV Network, Jul 2017 \- Sep 2017 · 3 mos, Mumbai Area, India

Asst Vice President : Product Revenue Strategy \- Star Sports , News Corp at Star TV Network, Jul 2014 \- Jun 2017 · 3 yrs, Mumbai Area, India, Post my stint in frontline sales at Bangalore, I moved to Mumbai to lead the Product and Revenue Strategy \(PRS\) function for Star Sports\. As part the PRS team I was responsible for the revenue strategy, revenue pipeline management, brand solutioning, asset development and packaging, marketing opportunity evaluation, pricing benchmarking, customer marketing, cross platform leverage for all filed and racquet sports\. As the revenue strategy lead for Football, Tennis, Badminton, Hockey and Marathon events, it was my responsibility along with a small team to build the funnel for sales teams and also present the properties to relevant clients to help address marketing goals through our sports platforms\. The role was a delightful challenge, and would solicit high level of customization of solutions to meet client goals\. It would involve making the platform more meaningful and attractive, at the same time making it ROI effective\. During this process we envisaged quite a few new and innovative assets and solutions\. The end result for clients was ROI and lead to a good number of repeat advertisers\. With customer promises being met we managed to meet target numbers year on year\. The role also gave me the opportunity to manage relationships with Clients, Media Agencies and partners like IMG Reliance, Nielsen Repucom, SMG Media etc\. and build synergies and represent Star at quite a few media forums\.

Sr Manager \- Ad Sales \(Star India Pvt Ltd\) at Star TV Network, Jul 2012 \- Jun 2014 · 2 yrs, Bengaluru Area, India, As I moved on to the next part of my career to handle Star Sports, I was instated with the opportunity to Head Digital and Television Sponsorship / AD sales for Star Sports in South India\. Was able to contribute revenues in every single event including Hockey, Marathon, Kabaddi, Indian Football apart from Cricket and International soccer\. Was privileged to sell some of the biggest events in sports history: The ICC World Cup, Indian Premier League, Pro Kabaddi and Indian Super League Football across Television and Digital Platforms\. We consistently sold ideas and solutions to clients rather than plain vanilla associations Was then acknowledged for par excellent contributions in 2013\-14 for best Sales records in Star Sports\. At the initial stage of leading Star Sports for south, I had to build the team from scratch\. After having convinced the management with a business case we established teams at different parts of South India to unearth new revenue potentials, that eventually contributed to the overall growth of Star Sports revenue\.

## Education

Master of Business Administration \(MBA\), Marketing, Anna university

Strategic Account Management Program, Strategic Account Management for Sales Professionals, SP Jain School of Global Management \- Dubai, Mumbai, Singapore & Sydney

[View the original profile](https://tal.club/meet/vignesh-v-2)

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