---
title: "Vignesh Kishan - Senior Brand Manager in Mumbai | Tal"
description: "Meet Vignesh Kishan, Sr. Brand Manager @ Henkel Consumer Brands | Ex-Colgate Palmolive | MICA based in Mumbai. AI stack includes claude code and gemini."
image: "https://tal.club/meet/vignesh-kishan/share-image"
---

# Vignesh Kishan on Tal

## Headline

Sr\. Brand Manager @ Henkel Consumer Brands \| Ex\-Colgate Palmolive \| MICA

## About

I love understanding why consumers behave the way they do—and translating those insights into brands that people choose\. Over the past 7\+ years, I've worked across Brand Management, Ecommerce, Sales, and Retail Marketing, helping build and scale consumer businesses from launch to market leadership\. Today, I lead the Schwarzkopf Consumer portfolio at Henkel, owning growth strategy, P&L, integrated marketing, innovation, and portfolio management for a ₹100\+ Cr business\. My experience spans brand building, go\-to\-market strategy, digital growth, retail execution, and consumer acquisition, with a strong focus on combining creativity with commercial outcomes\. I enjoy working across local, regional, and global teams to solve complex business problems and unlock sustainable growth\.

## Location

Mumbai

## AI stack

claude code

gemini

## Work experience

Senior Brand Manager at Henkel, Aug 2025 \- Present · 1 yr 2 mos, Mumbai, • Managed P&L for multiple brands, ensuring profitability and strategic growth for the Consumer Business • Developed and executed integrated ATL and BTL marketing campaigns, enhancing brand awareness\. • Spearheaded NPI planning to drive business brand profitability • Drove in\-store excellence initiatives, optimizing retail marketing efforts to boost sales performance\.

Brand Manager at Henkel, Aug 2022 \- Aug 2025 · 3 yrs 1 mo, India, \- Keep a consistent check on brand health & financials for Schwarzkopf India portfolio\. Includes Portfolio management and defining the Pricing architecture for the Consumer business \- Lead Media Planning across Offline, Digital, and Ecom \- Lead Brand Comms \(ATL, BTL\) to raise awareness & consideration across Offline & Digital channels \- Established Ecommerce as a key growth driver for the Consumer business\. Lead full\-funnel performance marketing \- Anchor go\-to\-market for the Consumer business and all new line extensions in India\. Includes Trade Marketing and Shopper Marketing to deliver best in class Schwarzkopf experience in\-store \- NPD and pipeline planning for India

eCommerce Content Manager at Colgate\-Palmolive, Aug 2021 \- Jul 2022 · 1 yr, \- Acted as a gatekeeper for brands to improve brand equity across eCommerce platforms, and worked closely with Marketing & Media teams to optimize the portfolio and enhance brand communication\. Led Display efforts across categories \(Oral Care, Personal Care, Beauty\) and platforms \(Grocery, Beauty, qCom\) \- Established and drove the content, creative, and merchandising strategy to elevate the shopper experience, and grow conversions on CP’s B2C business by optimizing eCom UX/UI, SIS and onsite features \- Established a Content Management Process to consistently analyze performance metrics and on\-site Search strategies to win Share of Search and increase new\-to brand\-customers \- Responsible for improving the Edge scorecards\- Integrity Content Scores, Ratings & Reviews \- Managed a team of graphic designers to help create eCom assets that impactfully convey commercial and brand messages, thereby boosting conversions and GMV

Business Leadership Program Associate at Colgate\-Palmolive, Jun 2020 \- Jul 2021 · 1 yr 2 mos, \- Trained across functions of Sales, Retail Marketing, Ecommerce, and Branding\. It helped develop a holistic understanding of the FMCG business and provided a solid foundation for future roles \- Brand stint: Designing the GTM strategy for a new product launch \- Vedshakti Mouth Protect Spray \- eCommerce stint: Understanding the shopper journey across Marketplace, Grocery, and Beauty portals, and developing a winning shopper experience across platforms for all in\-house brands \- Sales stint: To drive retail growth in North Delhi by increasing distribution efficiencies across the zone \- Retail Marketing stint: Designed immersive content to drive Change Management for on\-ground salesmen for the pan\-India rollout of the Smile Store Program to increase retail efficiency

Intern \- Brand & Communications at JioSaavn, Apr 2019 \- Jun 2019 · 3 mos, Mumbai Area, India, \- Worked on press releases for JioSaavn's evolving target audience emerging out of tier\-2,3 cities \- Managed pre, during, and post strategies for launches, campaigns, and events \- CSR: Researching potential NGO partners and collaborating for relevant opportunities

Strategy Analyst at Talerang, Jun 2016 \- Jun 2017 · 1 yr 1 mo, New Delhi, Delhi, India, \- Formulating digital strategies for the master brand across channels \- Design and execution of PR/Outreach strategies \- Created website content and a monthly newsletter \- Assisted Shveta Raina \(Founder & CEO\) in a weekly story for Dainik Bhaskar \(42 columns\), and press releases for The Education Times, Times of India, The Economic Times \- Led digital campaigns for the student recruitment process

Content Writer at Chipmonks Private Limited, Jun 2013 \- Mar 2016 · 2 yrs 10 mos, Worked as a Content writer for Chipmonks \(A New\-Delhi based startup\)\. Wrote about a wide range of stuff ranging from Gadget reviews to User How\-tos\. Worked on Research and content generation for their website and blog\. Co\-formulated an Internal Device Assessment tool, developing parameters to rate devices; this model is used companywide\.

## Education

Master of Business Administration \- MBA, Strategic Marketing and Communications, MICA \| The School of Ideas

Bachelor of Engineering \(B\.E\.\), Telecommunications Engineering, PES University

[View the original profile](https://tal.club/meet/vignesh-kishan)

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