Headline

Sr. Brand Manager @ Henkel Consumer Brands | Ex-Colgate Palmolive | MICA

About

I love understanding why consumers behave the way they do—and translating those insights into brands that people choose. Over the past 7+ years, I've worked across Brand Management, Ecommerce, Sales, and Retail Marketing, helping build and scale consumer businesses from launch to market leadership. Today, I lead the Schwarzkopf Consumer portfolio at Henkel, owning growth strategy, P&L, integrated marketing, innovation, and portfolio management for a ₹100+ Cr business. My experience spans brand building, go-to-market strategy, digital growth, retail execution, and consumer acquisition, with a strong focus on combining creativity with commercial outcomes. I enjoy working across local, regional, and global teams to solve complex business problems and unlock sustainable growth.

Location

Mumbai

AI stack

claude code

gemini

Work experience

Senior Brand Manager at Henkel, Aug 2025 - Present · 1 yr 2 mos, Mumbai, • Managed P&L for multiple brands, ensuring profitability and strategic growth for the Consumer Business • Developed and executed integrated ATL and BTL marketing campaigns, enhancing brand awareness. • Spearheaded NPI planning to drive business brand profitability • Drove in-store excellence initiatives, optimizing retail marketing efforts to boost sales performance.

Brand Manager at Henkel, Aug 2022 - Aug 2025 · 3 yrs 1 mo, India, - Keep a consistent check on brand health & financials for Schwarzkopf India portfolio. Includes Portfolio management and defining the Pricing architecture for the Consumer business - Lead Media Planning across Offline, Digital, and Ecom - Lead Brand Comms (ATL, BTL) to raise awareness & consideration across Offline & Digital channels - Established Ecommerce as a key growth driver for the Consumer business. Lead full-funnel performance marketing - Anchor go-to-market for the Consumer business and all new line extensions in India. Includes Trade Marketing and Shopper Marketing to deliver best in class Schwarzkopf experience in-store - NPD and pipeline planning for India

eCommerce Content Manager at Colgate-Palmolive, Aug 2021 - Jul 2022 · 1 yr, - Acted as a gatekeeper for brands to improve brand equity across eCommerce platforms, and worked closely with Marketing & Media teams to optimize the portfolio and enhance brand communication. Led Display efforts across categories (Oral Care, Personal Care, Beauty) and platforms (Grocery, Beauty, qCom) - Established and drove the content, creative, and merchandising strategy to elevate the shopper experience, and grow conversions on CP’s B2C business by optimizing eCom UX/UI, SIS and onsite features - Established a Content Management Process to consistently analyze performance metrics and on-site Search strategies to win Share of Search and increase new-to brand-customers - Responsible for improving the Edge scorecards- Integrity Content Scores, Ratings & Reviews - Managed a team of graphic designers to help create eCom assets that impactfully convey commercial and brand messages, thereby boosting conversions and GMV

Business Leadership Program Associate at Colgate-Palmolive, Jun 2020 - Jul 2021 · 1 yr 2 mos, - Trained across functions of Sales, Retail Marketing, Ecommerce, and Branding. It helped develop a holistic understanding of the FMCG business and provided a solid foundation for future roles - Brand stint: Designing the GTM strategy for a new product launch - Vedshakti Mouth Protect Spray - eCommerce stint: Understanding the shopper journey across Marketplace, Grocery, and Beauty portals, and developing a winning shopper experience across platforms for all in-house brands - Sales stint: To drive retail growth in North Delhi by increasing distribution efficiencies across the zone - Retail Marketing stint: Designed immersive content to drive Change Management for on-ground salesmen for the pan-India rollout of the Smile Store Program to increase retail efficiency

Intern - Brand & Communications at JioSaavn, Apr 2019 - Jun 2019 · 3 mos, Mumbai Area, India, - Worked on press releases for JioSaavn's evolving target audience emerging out of tier-2,3 cities - Managed pre, during, and post strategies for launches, campaigns, and events - CSR: Researching potential NGO partners and collaborating for relevant opportunities

Strategy Analyst at Talerang, Jun 2016 - Jun 2017 · 1 yr 1 mo, New Delhi, Delhi, India, - Formulating digital strategies for the master brand across channels - Design and execution of PR/Outreach strategies - Created website content and a monthly newsletter - Assisted Shveta Raina (Founder & CEO) in a weekly story for Dainik Bhaskar (42 columns), and press releases for The Education Times, Times of India, The Economic Times - Led digital campaigns for the student recruitment process

Content Writer at Chipmonks Private Limited, Jun 2013 - Mar 2016 · 2 yrs 10 mos, Worked as a Content writer for Chipmonks (A New-Delhi based startup). Wrote about a wide range of stuff ranging from Gadget reviews to User How-tos. Worked on Research and content generation for their website and blog. Co-formulated an Internal Device Assessment tool, developing parameters to rate devices; this model is used companywide.

Education

Master of Business Administration - MBA, Strategic Marketing and Communications, MICA | The School of Ideas

Bachelor of Engineering (B.E.), Telecommunications Engineering, PES University