---
title: "Vidhya Arvind - Ad Success Manager - II in Bengaluru | Tal"
description: "Meet Vidhya Arvind, Integrated Marketing Communications (IMC) Leader | PR, Digital & Influencer Strategy | Earned, Owned, Paid | Ex-Amazon based in Bengaluru. AI stack includes claude, elevenlabs, and gemini."
image: "https://tal.club/meet/vidhya-a/share-image"
---

# Vidhya Arvind on Tal

## Headline

Integrated Marketing Communications \(IMC\) Leader \| PR, Digital & Influencer Strategy \| Earned, Owned, Paid \| Ex\-Amazon

## About

An Integrated Communications leader \(15\+ yrs\) experienced in building brand reputation for consumer and enterprise clients\. My expertise lies in architecting unified visibility roadmaps that synchronize external communications, thought leadership, and influencer relations across earned and owned media channels\. With a diverse portfolio spanning Electric Vehicles, Public Infrastructure, AgriTech, and Luxury Lifestyle, I have counselled clients on high\-stakes PR mandates \- from orchestrating embargoed press announcements and fund\-raise narratives to navigating brand repositioning and crisis communications\. My deep\-rooted network within Bangalore’s creator ecosystem further allows me to integrate social content and consumer outreach to help brands amplify their owned media presence\. Most recently, I led a vertical at Amazon Advertising, managing $450M\+ in annual ad spend for large enterprise advertisers\. By counselling US\-based grocery, luxury and apparel brands on digital strategy and full budget utilization \- and leveraging my experience developing Google and Meta Ads performance playbooks for startups in earlier roles; I bring an in\-depth understanding of paid media platforms\. This gives me a unique 360° integrated perspective with experience across PR & Communications, Amazon Ads, experiential initiatives, and digital content creation, ensuring that earned and owned media outreach fuels paid media success for brands\. I leverage this ‘Data \+ Narrative’ approach to counsel clients, mentor teams, pitch new business, and develop growth opportunities that support large consumer portfolios\. Core Expertise•Integrated Marketing \(IMC\): PESO Model Strategy, GTM Planning, Unified Brand Narratives\.•Performance &; Digital: Amazon Advertising \($450M\+ Portfolio\), Google & Meta Ads Performance Playbooks, Budget Optimization, ROI Scaling\.•PR & Communications: Crisis Management, Thought Leadership, Embargoed Press Announcements, Fund\-raise Storytelling, Brand Repositioning\.•Digital & Social: Influencer Relations \(Bangalore Creator Network\), Social Content Strategy, Owned Media Amplification\.•Business Leadership: New Business Development, P&L Management, Account Renewal & Upsell, High\-Performing Team Mentorship\.

## Location

Bengaluru

## AI stack

claude

elevenlabs

gemini

meta

perplexity

Canva Magic Studio

## Work experience

Ad Success Manager \- II at Amazon, Jun 2021 \- Mar 2025 · 3 yrs 10 mos, Bangalore Urban, Karnataka, India, Vertical lead of a $450M high\-growth advertising portfolio for US brands\. Bridged the gap between performance\-driven conversion and long\-term brand equity by architecting full\-funnel media strategies\. Full\-Funnel Orchestration: Successfully integrated Sponsored Solutions with Amazon DSP \(Display\), resulting in ROI improvements of 30%–145% by shifting brands from "Search\-only" capture to broad\-reach consideration\. Strategic P&L Management: Oversaw the allocation and optimization of ad spend across a massive portfolio, utilizing real\-time data to drive incremental growth and market share for enterprise clients\. Operational Leadership: Managed and mentored a cross\-functional team, fostering a culture of writing and data\-first decision\-making to deliver CXO\-level strategic counsel\.

Advertising Manager at Amazon Advertising, Jun 2021 \- Mar 2025 · 3 yrs 10 mos, Spearheaded a $450M enterprise portfolio for the Grocery & Softlines vertical, architecting integrated communication strategies and digital growth roadmaps that expanded market share and brand visibility\. Directed a 15\-member strategy and account leadership team, delivering 30%–145% ROI improvements by unifying narrative frameworks with data\-driven performance optimization\. Orchestrated 360° communication strategies for 10\+ marquee sub\-brands, driving a 400% increase in digital advertising investment through sharpened budget utilization and recommendation adoptions\. Authored and executed Prime Day and BFCM communication playbooks, ensuring a cohesive cross\-channel narrative that increased campaign participation by 25%\. Partnered with Business Intelligence and Program Management teams to translate complex data into high\-level ad spend strategies and senior leadership recommendations for CXO stakeholders\. Governed quarterly forecasting and business reviews, aligning communication insights with broader business priorities to influence high\-stakes strategic decision\-making and P&L growth\.

Director Marketing Communications at Aibono, May 2020 \- Feb 2021 · 10 mos, Bengaluru, Karnataka, India, Orchestrated 360° integrated marketing programs for the B2B2C FMCG consumer brand across Earned, Owned, and Paid ecosystem\. Acted as the strategic bridge between creative excellence and measurable business outcomes\. Multi\-Channel Integration: Led the end\-to\-end strategy for large\-scale campaigns involving PR, digital ads, social media, and influencer ecosystems, ensuring a single, authoritative brand voice across disparate channels\. Business Growth: Spearheaded a digital\-first acquisition funnel by transitioning operations from offline to Web and WhatsApp commerce\. Stakeholder Management: Provided strategic counsel to C\-suite leaders, successfully enhancing brand reputation and scaling CEO thought leadership during the critical fundraising announcement\.

Director Marketing Communications at AI Bono Smart Farming, May 2020 \- Feb 2021 · 10 mos, Architected the brand identity, PR roadmap, and integrated communication programs, driving a 40% increase in Average Order Value \(AOV\) within 60 days for the FMCG vertical\. Spearheaded a digital\-first acquisition funnel by transitioning operations from offline to Web and WhatsApp commerce, acquiring 200\+ customers with a 50% MoM repeat rate\. Spearheaded integrated digital, social, and influencer marketing initiatives via Meta Ads, generating a 35% surge in qualified leads and significantly elevating brand visibility\. Directed the partner and agency ecosystem, leading high\-stakes RFPs and pitch evaluations to deliver a unified annual integrated marketing and communications strategy\.

Vertical Head \- Consumer & Lifestyle PR at Integraterd brand\-comm, Nov 2018 \- Aug 2019 · 10 mos, Bangalore, India, Vertical Leadership: Spearheaded the Consumer & Lifestyle communications division, driving P&L performance through strategic media counsel and annual visibility roadmaps that accelerated account growth\. Revenue & Business Development: Led high\-value business pitches and contract negotiations, aligning proposal development with long\-term revenue targets and client communication objectives\. Integrated Campaign Orchestration: Developed visibility campaigns that unified influencer strategy, thought leadership, and content\-driven storytelling to bolster brand reputation and direct stakeholder engagement\.

## Education

PGDMM, Marketing, Mount Carmel College of Management Studies

B\.Com, Commerce, bangalore university

[View the original profile](https://tal.club/meet/vidhya-a)

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