Headline

Digital Content & Workflow Specialist | Senior Process Associate at TCS | DAM & PIM | AEM, Senior Catalog Specialist & Data Optimization Expert

About

I'm a Senior Process Associate and Workflow Specialist at Tata Consultancy Services with extensive experience in digital content management, product catalog optimization, and workflow automation. With a proven track record spanning catalog management, process improvement, and technical implementation, I drive efficiency and quality across digital platforms. What I Do: In my current role at TCS, I manage end-to-end web page creation processes across web and app platforms, utilizing Adobe Experience Manager (AEM) for asset integration, link management, and product validation. I conduct comprehensive live site testing to ensure flawless functionality and user experience, while leveraging Jira Service Desk to prioritize requests and maintain smooth workflows. My focus on accuracy, performance, and process efficiency consistently delivers high-quality digital experiences aligned with organizational objectives. My Expertise: With over 2 years of specialized experience in catalog management at .efficiently, I've developed deep expertise in product data management, catalog development, and content optimization. I excel at conducting detailed audits to identify data gaps, collaborating cross-functionally with Marketing, Sales, and IT teams to align catalog content with business goals, and working with external vendors to ensure timely, accurate product information. My work bridges technical precision with business strategy to enhance customer engagement and drive results. Core Competencies: Digital Workflow Management & Process Optimization Adobe Experience Manager (AEM) Implementation Product Catalog Development & Management Data Analysis, Mapping & Quality Assurance Cross-functional Collaboration & Stakeholder Management Technical Tools: Jira, Salesforce, Zendesk, AWS, CRM systems User Experience (UX) Testing & Validation My Approach: I combine technical expertise with strategic thinking to create seamless digital experiences. Whether it's optimizing workflows, enriching product catalogs, or ensuring data accuracy, I'm committed to delivering solutions that drive business growth and enhance user satisfaction.

Location

Hyderabad

Work experience

Senior Process Associate_SME at Tata Consultancy Services, Jun 2024 - Apr 2026 · 1 yr 11 mos, Hyderabad, Driving digital excellence through end-to-end management of web page creation workflows across multiple platforms. Key achievements and responsibilities include: Workflow Management: Orchestrate comprehensive web and app content creation processes, including asset integration, link management, and product validation to ensure optimal performance and user experience Technical Implementation: Utilize Adobe Experience Manager (AEM) to efficiently manage and organize data within the company's database, ensuring data integrity and accessibility Quality Assurance: Conduct extensive live site testing (UI/UX and functional) to validate functionality, identify issues, and ensure seamless user experiences across all digital touchpoints Project Coordination: Leverage Jira Service Desk to handle, prioritize, and track requests, ensuring timely issue resolution and maintaining smooth workflow operations Process Optimization: Focus on accuracy, performance metrics, and process efficiency to deliver high-quality digital experiences that align with organizational goals and drive business results

Senior Catalog Specialist at .efficiently, Nov 2022 - May 2024 · 1 yr 7 mos, Led product catalog optimization and data management initiatives, ensuring accuracy, completeness, and strategic alignment. Key contributions include: Catalog Development: Spearheaded creation, maintenance, and enrichment of comprehensive product catalogs, ensuring data accuracy and completeness through regular audits and quality checks Data Management: Conducted systematic audits to identify and correct gaps or errors in product information, maintaining data integrity across all catalog systems Cross-functional Collaboration: Partnered with Marketing, Sales, and IT teams to align catalog content with business objectives and optimize product data for enhanced customer engagement Vendor Management: Collaborated with external vendors and partners to source accurate, timely product information, including descriptions, specifications, and high-quality images Strategic Optimization: Implemented catalog improvements and SEO best practices to enhance product discoverability and drive customer engagement Technical Proficiency: Utilized Salesforce, Zendesk, CRM systems, and various catalog management tools to streamline operations and improve workflow efficiency

Junior Catalog Specialist at .efficiently, Jun 2022 - Oct 2022 · 5 mos, Contributed to catalog data management and quality assurance processes while developing foundational skills in product information management. Assisted in maintaining and updating online product catalogs with accurate information Conducted data quality checks to ensure consistency and completeness Collaborated with team members to improve catalog processes and workflows Supported vendor communication for product information gathering

Catalog Trainee at .efficiently, Mar 2022 - May 2022 · 3 mos, Gained hands-on experience in catalog management fundamentals and developed proficiency in catalog creation tools and processes. Learned catalog creation and management best practices Assisted with data entry and product information updates Participated in training sessions on catalog management systems Developed attention to detail and organizational skills

Education

B.tech, Electrical and Electronics Engineering, Chalapathi Institute of Engineering & Technology, Lam