---
title: "Venkateswaran Swaminathan - Fractional CMO in Bengaluru | Tal"
description: "Meet Venkateswaran Swaminathan, Global B2B Marketing | 18 yrs | Enterprise IT | SaaS | Products | Services | Branding | Demand Generation | GTM | Sales Excellence based in Bengaluru. AI stack includes claude, openclaw, and Make."
image: "https://tal.club/meet/venkateswaran-swaminathan/share-image"
---

# Venkateswaran Swaminathan on Tal

## Headline

Global B2B Marketing \| 18 yrs \| Enterprise IT \| SaaS \| Products \| Services \| Branding \| Demand Generation \| GTM \| Sales Excellence

## Location

Bengaluru

## AI stack

claude

openclaw

Make

## Work experience

Fractional CMO at Full\-time, Jan 2023 \- Present · 3 yrs 10 mos, Bangalore, My portfolio of services includes building Go\-To\-Market Strategy, defining/revamping brand identity, defining demand generation strategy \(lead generation plan, pipeline enrichment, nurture workflow optimization\)\. My clientele is from US, UK and Germany across domains such as Marketing Agencies, Generative AI Consultancy, eCommerce, Healthcare Services\)

Vice President Marketing at i95Dev, Sep 2021 \- Dec 2022 · 1 yr 4 mos, Bangalore, •Branding & Messaging: Establish i95Dev as a premium brand of repute in the digital commerce industry\. Revamp the Corporate Brand Identity and the associated assets to retain the legacy of experience while adopting a modern approach\. Craft and promote a unique value proposition in line with the elevated brand identity at an offering level\. • External Evangelization: Create and manage all external listings at a corporate and offering level\. Strategize and execute paid lead gen and customer advocacy campaigns on external listings\. •Partner Marketing: Strategize and Execute joint GTM Strategy and Joint Campaign initiatives with key channel partners such as Adobe & Microsoft\. Strategized and managed sponsorship/participation in key partner events such as Adobe summit \(drove more than 150 qualified leads into the pipeline from the event\) •Sales Enablement: Strategize outreach, messaging and asset creation for high ticket deals\. Devised a deal analysis framework for effective lead qualification\.

Marketing Director at Tyto Software Pvt\. Ltd\., Nov 2019 \- Sep 2021 · 1 yr 11 mos, My role at Tyto was to drive demand gen and generate brand awareness for Sahi Pro \- A no\-code Test Automation Tool for Web,Mobile and SAP\. I led all outreach initiatives across channels \(Search, Social, e\-mail and Events\) with a team comprising of Generalist, Digital Marketing Specialist, Content Specialist and Visual Designer\. • Launched Sahi Pro 9\.0\.0 – Managed an omnichannel campaign to launch Sahi Pro 9\.0\.0 with all new Business Driven Test Automation Framework or BDTA\. • Managed participation as a key sponsor of 2 major events in Test Automation \(Virtual format, Europe region\) – Generated over 300 MQL’s • Devised and managed the monthly content and campaign calendar and generated new form content assets and reusable content templates \(Videos, Case Studies, Demo videos\) • Strategized and executed awareness and positioning campaigns targeting multiple Analyst/Influencer Communities \(Gartner, Forrester\) • Launched Sahi Pro Academy – Managed an Omni\-channel campaign to launch a learning portal that offers a certificate course in Test Automation\.

Marketing Director at Infrrd, Feb 2019 \- Oct 2019 · 9 mos, Bengaluru, Karnataka, India, Infrrd is San Jose’ based technology company with AI based Intelligent Document Processing Solution\. My role was to lead and drive the marketing plan towards elevating Infrrd as a brand and drive lead generation programs across channels such as: \- Search, Social, Website, Content and Email\. • Standardized the Brand Identity – Created Brand Manual, standardized all formats of communications\. \(Stationery, Collateral, Email, Client Communications, Newsletters\) • Productized, Branded and Launched – Domain Specific Offerings each with its specific brand identity and demand gen strategy\. • Successfully conceptualized and executed Infrrd’s new office space branding\. • Conceptualized and Managed the Content marketing calendar with assets such as: \- blog, whitepapers, case studies and infographics\. • Campaigns – Managed and lead all Search, Display, Direct \(Email, Newsletters\) Campaigns, Executed 1st webinar campaign for Infrrd, • Drove and managed Award programs by AI Breakthrough & Comparably\. Infrrd won the Best OCR solution Award by AI breakthrough and Best Engineering team, Best CEO for Women and Diversity awards by Comparably\.

Global Marketing Manager \- Global Infrastructure Services at Wipro Limited, Jun 2016 \- Mar 2017 · 10 mos, Bangalore, Responsible for conceptualizing GTM strategy for Global Infrastructure Services business unit with a specific focus on emerging themes such as Network Services , Business Service Management\(ITSM\), Open Source Data Center , IoT, Software Defined Everything and Infrastructure Testing Accomplishments • Successfully completed the new website design for wipro\.com as a member of the core team that represented Global Infrastructure services • Successfully completed and appreciated for branding the Center of Excellence that showcases Managed network services and solutions\. • Successfully conceptualized and managed flagship event SDx Day @ London – A flagship thought leadership event around software defined everything as a ‘theme’\.

Co\-Founder \- Growth and Marketing at Liquid Systems Pvt Ltd, Sep 2009 \- Feb 2016 · 6 y 5 mo, Bangalore

Assistant Marketing Manager at Infosys Finacle, Jan 2005 \- Aug 2009 · 4 y 7 mo, Bangalore

## Education

Master's degree, Marketing, NEXT MBA

Master's degree, Artificial Intelligence, NEXT MBA

[View the original profile](https://tal.club/meet/venkateswaran-swaminathan)

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