Headline

Head of Sales Operations and Digital Marketing (Ex: Amazon, TCS, Accenture and Hewlett Packard)

About

Results-driven leader with extensive experience in strategic planning, operational management, and business development. Skilled at driving corporate growth through targeted initiatives, developing high-performance teams, and optimizing cross-functional collaboration. Demonstrates solid work ethics and excels in creating structured, efficient workflows to ensure timely project completion with minimal errors. Highly proficient in financial oversight, risk management, and stakeholder engagement, consistently delivering measurable improvements in organizational performance at BDM Alliance Pvt Ltd (Parent company for a techno-logistics start-up). With 22+ years of experience in program management, product marketing management, and operations management, I worked a Senior Manager at Amazon, the world's largest online retailer and a leader in e-commerce, cloud computing, and digital streaming. I hold a Six Sigma Green Belt certification and have a proven track record of delivering complex, cross-functional projects with high quality and efficiency. As the head of advertising Demand Generation strategy for Canada and European expansion for Amazon Small and Medium Business, I work with multiple teams and stakeholders across multiple geographies and functions. I leverage my expertise in market research, media output, and customer-centric innovation to create and launch effective campaigns that drive growth and engagement for Amazon's advertising products and services. My mission is to help advertisers reach and delight millions of customers across the world.

Location

Bengaluru

Work experience

Senior Vice President Sales Operations at BDM Alliance, Sep 2024 - Present · 1 yr 10 mos, As Senior Vice President of Sales Operations and Marketing at BDM Alliance Pvt Ltd, I direct strategic sales and marketing initiatives to drive revenue growth, strengthen market presence, and enhance brand positioning. • Orchestrated the full-scale buildout of Sales, Customer Experience, Ground Operations, and Finance functions for All Canada Van Lines and TrueNorth Van Lines, enabling rapid start-up mobilization and scalable national operations. • Directed cross-functional digital marketing and operational transformation initiatives, delivering a 3x increase in sales conversion rates and revenue performance. • Engineered a coast-to-coast logistics vendor network across Canada, establishing 24/7 operational coverage and strengthening service delivery capacity. • Partnered with Zoho to architect and deploy a fully customized CRM platform for sales pipeline governance and move-schedule management, driving workflow automation and operational visibility. • Implemented and optimized enterprise technology ecosystems—including Salesforce, Zoho Workspace, QuickBooks, Stripe, and Square—enhancing financial processing, reporting accuracy, and end-to-end business efficiency.

Senior Manager at Amazon, Jun 2017 - May 2024 · 7 yrs, As Senior Manager/PMM – WW Ad Success & International Expansion (L7) at Amazon Pvt Ltd, I led global advertising initiatives, driving international market expansion and optimizing campaign performance. • Directed global Demand Generation programs, aligning cross-functional stakeholders to execute integrated campaigns that accelerated international ads adoption and revenue growth. • Spearheaded the international launch of Sponsored Ads across Turkey and Belgium, establishing scalable go-to-market frameworks for emerging marketplace expansion. • Drove a 2x Year-over-Year increase in Sponsored Ads revenue across EU International regions and Canada through precision-targeted acquisition strategies. • Redesigned the global 1:1 Ads support model for SMB advertisers, generating $430M in ad revenue (2022) while strengthening engagement and retention. • Led a distributed organization of 250+ Ad Account Managers across India, China, Slovakia, and Spain, enhancing service delivery and regional performance outcomes. • Architected end-to-end AdTech and CRM ecosystems by implementing Salesforce and HubSpot and integrating BI platforms, AWS S3, and Gong.io voice-analytics—enabling sales coaching, transcription intelligence, and performance optimization.

Senior Manager Business Operations at Tata Consultancy Services, Mar 2011 - Jun 2017 · 6 yrs 4 mos, Chennai Area, India, • Working as Senior Operations Manager for Media Output under Market Research Domain • Business involves Buy and Watch operations in Media for one of the top notch client in US as well as globe. This involves end to end operations management – people, process, client, technology and finance management • Provide strong tactical management for complex, multi-phased, cross functional projects • Handling multiple processes working in 24/7 processes across India and Mexico • Expertise in Transition through 5D Methodology and have successfully done multiple transitions • As an Ops Manager and as well as in Business Relationship role, pitched in for additional business and successfully added close to 80 FTE in the period creating a revenue of $1.5 M • Lead the team for IT-BPO Synergy and Robotic Automations for the tower. This involved idea gathering and providing technology solutions for 15% productivity improvements through automations annually which yielded $.5 M savings Per Annum • Collaborated with the Pre-sales team to demonstrate business overview and strategy for new client sales pitch • Responsible for compliance certification from audits performed for the span for both internal TCS as well as client end • Key stake holder in BPI Black Belt projects executed from client end and travelled for the same • Trained, certified and perform Internal Cross Audit on compliance towards various standards set by Delivery Excellence Group

Assistant Operations Manager at Accenture in India, Apr 2008 - Mar 2011 · 3 yrs, As Assistant Operations Manager (Level-D) – HealthCare Support Operations at Accenture India Pvt. Ltd., I supervised daily healthcare support operations, guiding cross-functional teams to ensure efficiency and service excellence. • Managed a 40-member operations team, ensuring efficient workflow and consistent achievement of performance targets. Monitored KPIs to track operational performance, identify gaps, and implement corrective measures for improved outcomes. • Collaborated with senior management to design and execute strategic growth initiatives. Streamlined operational processes to enhance productivity, reduce bottlenecks, and improve overall team efficiency. Provided actionable insights and recommendations to drive performance improvements and support business objectives.

Manager at Hewlett Packard Enterprise, Mar 2004 - Apr 2008 · 4 yrs 2 mos, As a Team Manager – Contract Management at Hewlett Packard Enterprise, I led a team overseeing contract lifecycle processes, ensuring compliance, accuracy, and timely execution. Provided guidance and support to team members, ensuring alignment with organizational goals and performance targets. Maintained strong relationships across teams to foster collaboration, engagement, and successful project delivery. Coached and mentored team members to enhance skills, productivity, and overall performance.

Education

Madras University

Bachelor's degree, Accounting and Finance, Korn Partners