Headline

Email QA and Production Specialist @ LinkedIn | Lifecycle Marketing

About

With over 11 years of experience, I specialize in CRM and lifecycle marketing, currently serving as an Email QA and Production Specialist at LinkedIn. My expertise includes AMPscript and marketing automation, enabling efficient multi-channel campaign execution and personalized user engagement strategies. At LinkedIn, I contribute to the development and optimization of email campaigns, leveraging my technical acumen and strategic approach to enhance customer engagement and retention. My work reflects a commitment to delivering scalable, impactful marketing solutions that align with organizational goals.

Location

Mumbai

AI stack

opencode

claudecode

Work experience

Email QA and Production Specalist at LinkedIn, Jul 2026 - Present · 2 mos, Mumbai, Maharashtra, India

HTML at BookMyShow, Aug 2016 - Apr 2026 · 9 yrs 9 mos, Hybrid, Role Overview: Leading end-to-end CRM and lifecycle marketing initiatives across multiple user touchpoints to drive engagement, retention, and revenue growth. Key Contributions & Achievements: • Executed 40–50 high-impact campaigns per month across Email, Push Notifications, WhatsApp, and In-App channels • Scaled Live Events user base to 3M+ users through targeted cross-sell and retention strategies • Designed and implemented automated lifecycle journeys to improve user engagement and repeat transactions • Developed responsive HTML email templates from Figma, ensuring cross-device compatibility and performance • Leveraged AMP emails and dynamic personalization (Liquid) to enhance interactivity and user experience • Conducted A/B testing and segmentation strategies to optimize open rates, CTR, and conversions • Improved campaign performance by using data-driven insights and behavioral targeting • Worked on CRM platforms like CleverTap, Mapp Engage, and Gupshup for campaign execution and automation • Collaborated with design, product, and analytics teams to deliver seamless campaign experiences

Web Operations at BookMyShow, Jan 2015 - Aug 2016 · 1 yr 8 mos, Mumbai

content reviewer at Quikr, Jun 2014 - Dec 2014 · 7 mos, lower Parel

Education

bsc It, Information Technology, Guru nanak college