Headline

Head of Digital Marketing | GTM Strategy | Demand Generation

About

Digital Marketing Professional with 10+ years of experience across B2B and B2C verticals. Proven expertise in SEO, Performance Marketing, Email Marketing, Demand Generation, and Account-Based Marketing (ABM). Skilled in driving targeted website traffic, increasing conversion rates, and building scalable revenue pipelines. Experienced in executing end-to-end email marketing campaigns to nurture leads and enhance customer retention. Strong background in building and leading cross-functional marketing teams. Adept at developing data-driven strategies that align with business goals and steer growth in the right direction.

Location

Greater Bengaluru Area

AI stack

claude code

deepseek

gemini

meta

metaai

openai

Work experience

Head of Digital Marketing at Adze Studio, Jun 2023 - Present · 3 yrs 4 mos, Bengaluru, Karnataka, India, Leading the business strategy and execution for a marketing agency delivering data-driven solutions to B2B and B2C brands. Growth Impact: Achieved 5X conversions for a Medtech and 5X revenue growth for a healthcare tech client within the first 6 months. Strategic Leadership: Develop and execute end-to-end SEO, SEM, Paid Media, ABM, and Content Marketing strategies aligned with business goals. Team Management: Oversee a team of marketers, ensuring alignment, productivity, and execution of high-impact campaigns. Revenue Generation: Implemented lead generation frameworks that contributed significantly to client ARR growth. Performance Analytics: Continuously optimize campaigns using Google Analytics, GA4, and Heatmaps, improving marketing efficiency and ROI.

Marketing Manager at Quintype Technologies, Jul 2022 - May 2023 · 11 mos, Bengaluru, Karnataka, India, Spearheaded inbound marketing strategies for a digital newsroom platform serving publishers worldwide. SEO & Traffic Growth: Increased organic search traffic by 24% in 6 months. Lead Quality Improvement: Enhanced inbound lead quality by 20%, boosting MQL-to-SQL conversion rates. Global Expansion: Successfully penetrated the US market, contributing to $1M ARR growth.

Search Marketing Manager at Tact.ai, May 2021 - Jul 2022 · 1 yr 3 mos, Bengaluru, Karnataka, India, Managed search marketing and SEO strategy for a life sciences customer engagement platform. Built a multi-million-dollar pipeline within 12 months through search marketing. Led SEO initiatives, increasing organic visibility through keyword research, content strategy, and technical SEO. Launched high-converting landing pages with a 50% increase in conversion rates.

Digital Marketing Consultant at Apty, Dec 2019 - Apr 2021 · 1 yr 5 mos, Bangalore, Executed SEO, SEM, and content marketing strategies for a leading Digital Adoption Platform. Scaled lead generation by 15X. Drove 1000% website traffic growth through SEO and high-quality content. Increased domain authority from 15 to 32 within a year. Part of a 6-member marketing team that grew the company from $0.5M to $2M ARR in 1.5 years.

Digital Marketing Consultant at Telloquent Solutions Pvt. Ltd., Dec 2017 - Dec 2019 · 2 yrs 1 mo, Bengaluru Area, India, Managed SEM & social media campaigns with strict budget adherence. Developed and executed a social media marketing calendar. Worked with global clients across SaaS, Education, Real Estate, Political, and Manufacturing sectors.

Education

Bachelor of Technology, Electrical and Electronics Engineering, Jawaharlal Nehru Technological University Anantapur (JNTUA)