---
title: "Venkatesh Mudhliyar - Associate Director | B2B SaaS Marketing | Technology Solution Marketing | Marketing & Communications in Mumbai | Tal"
description: "Meet Venkatesh Mudhliyar, Associate Director - Marketing & Communication | Growth Strategy, Performance Marketing, Demand Generation, Media Planning, Martech & Analytics | OTT, D2C, B2C & B2B | Ex- Disney+ Hotstar | Ex- ZEE5 | Ex- WPP based in Mumbai. AI stack includes openai, ChatGPT Images, and M..."
image: "https://tal.club/meet/venkatesh-mudhliyar/share-image"
---

# Venkatesh Mudhliyar on Tal

## Headline

Associate Director \- Marketing & Communication \| Growth Strategy, Performance Marketing, Demand Generation, Media Planning, Martech & Analytics \| OTT, D2C, B2C & B2B \| Ex\- Disney\+ Hotstar \| Ex\- ZEE5 \| Ex\- WPP

## About

Marketing & Growth Leader with 15\+ years of experience driving revenue growth, customer acquisition, strategic partnerships, and performance marketing across diverse industries including Hospitality, Travel, BFSI, E\-commerce, OTT, and Technology\. I specialize in building and scaling growth initiatives from concept to execution, leveraging data\-driven insights to optimize customer acquisition, retention, trial\-to\-paid conversion, and Lifetime Value \(LTV\)\. Throughout my career, I have successfully led integrated marketing programs across Performance Marketing, CRM, Partnerships, Affiliate Marketing, Events, Content, and Digital Transformation initiatives\. My expertise includes developing go\-to\-market strategies, generating revenue pipelines, managing strategic partnerships, influencing product and marketing roadmaps, and presenting business insights to senior leadership\. I am passionate about combining data, technology, and customer insights to deliver measurable business growth\. Core Competencies: \#Growth Marketing \#Performance Marketing \#Strategic Partnerships \#Demand Generation \#Customer Acquisition & Retention \#Subscription & Lifecycle Marketing \#Revenue Growth & Pipeline Management \#CRM & Marketing Automation \#Data Analytics & Reporting \#Go\-to\-Market Strategy \#APAC Market Experience \#Team Leadership & Stakeholder Management

## Location

Mumbai

## AI stack

openai

ChatGPT Images

Microsoft Copilot

## Work experience

Associate Director \| B2B SaaS Marketing \| Technology Solution Marketing \| Marketing & Communications at BDO in India, Sep 2024 \- Present · 2 yrs 1 mo, Mumbai, Spearheading integrated performance marketing across Paid Search, Social, Display, Programmatic, Affiliate, CRM, and automation to accelerate customer acquisition and revenue growth\. Driving budget optimization, KPI frameworks, attribution models, and executive dashboards to maximize marketing efficiency and enable data\-driven decision\-making\. Leading high\-performing teams across Paid Media, SEO, Marketing Automation, Analytics, Brand, and Communications while strengthening cross\-functional collaboration\. Managing end\-to\-end webinar programs, corporate event calendars, and integrated campaign execution to enhance lead generation and audience engagement\. Administering social media strategy, editorial calendars, and brand communications to ensure consistent messaging across digital platforms\. Directing PR initiatives encompassing media relations, press releases, and reputation management to strengthen market visibility and corporate positioning\. Championing innovation through AI\-driven marketing, AI Search Optimization \(GEO\), advanced analytics, and emerging advertising solutions to improve campaign effectiveness\. Generating an annual revenue pipeline exceeding ₹40 Cr, while increasing MQLs by 73% YoY through integrated demand generation initiatives\. Improving lead\-to\-opportunity conversion by 63%, reducing customer acquisition cost by 58%, and enhancing campaign efficiency through AI\-led optimization\.

Global SVOD & Performance Marketing \| App Growth \| Affiliate Marketing at Shemaroo Entertainment Ltd\., Sep 2023 \- Sep 2024 · 1 yr 1 mo, Mumbai, Led global and India performance marketing across USA, Canada, APAC, MENA, and Europe, driving SVOD subscriber acquisition and app growth while consistently maintaining \~3× ROAS\. Owned key SVOD growth KPIs including app installs, subscriber acquisition, trial\-to\-paid conversion, churn reduction, retention, renewals, and LTV\. Scaled performance marketing initiatives focused on high\-quality app installs and paid subscriber growth, optimizing campaigns across CAC, ROAS, conversion, retention, and cohort performance\. Built and scaled the affiliate marketing program, managing 12–15 performance partners and optimizing partner performance, traffic quality, acquisition cost, and ROI\. Established advanced affiliate tracking and analytics frameworks, enabling partner\-level performance monitoring, cohort analysis, traffic\-quality assessment, and detection of bot/fraud activity\. Led SDK integrations and attribution setup across affiliate and tracking platforms, strengthening install\-to\-subscription measurement, campaign optimization, and ROI transparency\. Collaborated with Product, Technology, Analytics, and Agency teams to build a robust mobile app growth and measurement ecosystem across international markets\.

Global SVOD Growth \| Subscription Acquisition \| App Marketing \| Performance Marketing at ZEE5 Global, Nov 2021 \- Sep 2023 · 1 yr 11 mos, Mumbai, Owned SVOD growth and subscription acquisition across India and global markets including USA, Canada, Europe, APAC, and MENA, focusing on new subscriber acquisition, re\-acquisition of churned users, retention, churn reduction, and ROI\. Led full\-funnel app marketing and performance campaigns, driving \~2M incremental app installs through Google Ads & UAC, Meta Ads & AAA, affiliates, DV360, and other paid media channels\. Delivered \~10% MoM reduction in CPA while maintaining positive ROAS through continuous media optimization, audience segmentation, creative testing, and funnel efficiency improvements\. Scaled regional\-language content marketing across Tamil, Telugu, Marathi, Kannada, Gujarati, Bengali, and other languages in international markets, expanding ZEE5's reach among diaspora audiences\. Led AppsFlyer attribution and affiliate tracking, managing partner performance, traffic quality, attribution accuracy, and fraud control across acquisition channels\. Built advanced AppsFlyer audience segments for retention and re\-engagement, including install\-but\-not\-signed\-up, signed\-up\-but\-not\-subscribed, and subscription packs expiring within 14 days, improving lifecycle conversion and retention\. Partnered with Content, Product, Analytics, Technology, and Media teams to drive subscription growth, app engagement, retention, and ROI across India and international markets\.

Global App Growth \| Sports Marketing \| User Acquisition \| In\-App Purchase at Hotstar, Dec 2018 \- Oct 2021 · 2 yrs 11 mos, Mumbai, Maharashtra, India, Led performance marketing and app growth initiatives across global markets, driving app installs, user acquisition, and in\-app purchase \(IAP\) revenue, with a strong focus on sports\-led campaigns\. Managed large\-scale sports acquisition campaigns around marquee properties, using performance marketing to drive incremental app installs, engagement, and monetization\. Owned end\-to\-end campaign execution across Google Ads, UAC, Meta, DV360, and other digital media channels, optimizing campaigns against CPI, CPA, ROAS, installs, and IAP performance\. Drove app growth through sports content and event\-led marketing, developing market\-specific acquisition strategies to reach and convert high\-intent sports audiences across international markets\. Managed external media agencies and performance partners, setting campaign objectives, reviewing performance, driving optimization, and ensuring efficient media spends\. Collaborated closely with Product, Content, Analytics, Creative, Technology, and Business teams to align acquisition campaigns with app launches, sports properties, content priorities, and commercial objectives\. Established a data\-driven approach to campaign optimization through audience segmentation, attribution, funnel analysis, creative testing, and performance reporting\. Monitored key growth and monetization metrics including app installs, CPI, conversion rate, user engagement, IAP revenue, ROAS, and customer acquisition efficiency\.

Integrated Digital Marketing \| Performance Marketing \| E\-commerce \| Social Media \| Lead Generation at GroupM, Oct 2017 \- Nov 2018 · 1 yr 2 mos, Chakala Mumbai, Clients: PayPal, Subway, Bosch Home Appliances, Bose, Shell, Pfizer, Indeed, Porsche, Accu‑Chek\. Key Clients: PayPal, Subway, Bosch Home Appliances, Bose, Shell, Pfizer, Indeed, Porsche, Accu\-Chek, adidas\. Led end\-to\-end digital marketing strategy, media planning, and campaign execution across BFSI, QSR, Consumer Electronics, Automotive, Pharma, E\-commerce, and B2C categories\. Managed full\-funnel branding and performance campaigns across multiple markets, balancing brand visibility, audience engagement, lead generation, sales, and media efficiency\. Managed E\-commerce performance marketing for brands including Shell, Bose, Bosch Home Appliances, Accu\-Chek, and adidas across Amazon Ads, Google Ads, Flipkart Ads, and other digital commerce platforms, driving product visibility, traffic, conversions, and sales\. Managed paid and organic social media for Subway and Porsche, including social media calendars, content planning, campaign execution, audience engagement, paid amplification, and performance optimization\. Led B2B lead\-generation initiatives for PayPal, driving new\-account acquisition through targeted digital campaigns and optimizing the funnel from lead generation to account creation\. Managed advanced advertising and analytics platforms including DV360 \(DBM\), Search Ads 360, Google Ads, Google Analytics 360, Meta, Amazon Ads, Flipkart Ads, and affiliate marketing platforms\. Acted as the primary client\-facing lead, managing day\-to\-day client relationships, campaign reviews, strategic discussions, performance reporting, and optimization recommendations\. Worked closely with publishers, platforms, agencies, creative teams, and technology partners to ensure seamless campaign execution, negotiate media rates, and improve media\-spend efficiency\. Translated business objectives into actionable digital, performance, e\-commerce, social, and lead\-generation strategies, delivering campaigns across diverse categories and audiences\.

## Education

Bachelor’s Degree, Information Technology, Mumbai University Mumbai

Master of Business Administration \- MBA, Strategy & Leadership, O\.P\. Jindal Global University \(JGU\)

[View the original profile](https://tal.club/meet/venkatesh-mudhliyar)

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