---
title: "Veeru Sai Kasana - Senior Product Designer in Hyderabad | Tal"
description: "Meet Veeru Sai Kasana, Senior Product Designer @ CODETRU | Cross-functional Team Leadership based in Hyderabad. AI stack includes claude code, claude, and cursor. Explore public work links including behance.net."
image: "https://tal.club/meet/veeru-sai/share-image"
---

# Veeru Sai Kasana on Tal

## Headline

Senior Product Designer @ CODETRU \| Cross\-functional Team Leadership

## About

As a Senior Product Designer with 5\+ years of experience, I specialize in designing compliance\-driven B2B solutions across FinTech, payroll, and HRTech industries\. At CODETRU, I lead end\-to\-end product design for Surf Payroll, Japfu HRMS, and Ruto AI, driving UX strategy, creating WCAG\-compliant design systems, and simplifying complex regulatory workflows into user\-friendly interfaces\. My work emphasizes collaboration with cross\-functional teams, leveraging skills in design systems, accessibility, and interaction design to deliver efficient and consistent solutions\. Passionate about innovation, I utilize AI tools like Cursor and V0 to accelerate design processes and enhance design\-to\-development workflows\.

## Location

Hyderabad

## AI stack

claude code

claude

cursor

gemini

mcp

notion

## Work experience

Senior Product Designer at CODETRU, Oct 2022 \- Present · 4 yrs 1 mo, • Own end\-to\-end product design across three concurrent products — Surf Payroll \(US SMB payroll SaaS\), Japfu HRMS, and Ruto AI \(AI\-powered email automation\) — setting UX strategy and design direction across each\. • Engineered and scaled a WCAG\-compliant design system across the product portfolio, reducing UI inconsistencies by 40% and increasing developer handoff efficiency by 25%\. • Led 0→1 product design for Surf Payroll, defining core modules for onboarding, benefits administration, and expense management under strict regulatory compliance\. • Directed product discovery and UX strategy in high\-stakes collaboration with Product Management and Engineering leadership; led user research, stakeholder interviews, and usability testing to drive feature prioritization and define UX KPIs that improved platform\-wide task completion rates\. • Optimized Japfu HRMS modules and directed UX execution across multiple MVP launches, improving enterprise workflow efficiency and accelerating go\-to\-market timelines in fast\-paced Agile environments\. • Designed AI\-powered email automation workflows for Ruto AI, reducing user friction and improving retention through intelligent automation\. • Leverage AI\-assisted, vibe\-coding tools — Cursor, V0, and Claude — for rapid prototyping and AI\-native front\-end generation, streamlining design\-to\-development handoff\.

Ui/Ux designer at ELORCE Technologies Private Limited, Jan 2022 \- Aug 2022 · 8 mos, Hyderabad, Telangana, India, \. Designed responsive web layouts for B2B applications, achieving a 35% reduction in bounce rate\. \. Collaborated with the development team to launch three MVPs within tight deadlines\.

Ui/ux designer at Earnest Fintech, Sep 2021 \- Dec 2021 · 4 mos, Mumbai, Maharashtra, India, \. Created interactive prototypes for a fintech web app, enhancing onboarding proceess\. \. Optimized the checkout flow, improving transaction speed less than 30 seconds\. \. Created interface for admin view for the whole application\.

UI Designer at Freelance, Nov 2020 \- Jul 2021 · 9 mos, Telangana, India

Analyst at Mellon Technologies, Dec 2016 \- Sep 2021 · 4 yrs 10 mos, Hyderabad, Telangana, India

## Education

Bachelor's degree, Mechanical Engineering, Pallavi engineering college

Diploma of Education, Mechanical Engineering, Jagruti institute for engineering and technology

## Public links

- behance\.net: https://www\.behance\.net/Veeru1

[View the original profile](https://tal.club/meet/veeru-sai)

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