Veeral Parekh profile photo 1 on Tal

Veeral Parekh

AGM - Marketing @ Brigade Group

Bengaluru

6+ years of work experience

Brigade Group
Jan 20251 yr 9 mosPresent

Bengaluru, Karnataka, India

Zonal Head of marketing for Residential projects South & West Bangalore and Mysuru regions. Responsible for leading integrated marketing strategy and execution for multiple sustenance projects and launch of new projects across zones. Engaged with creative agencies for marketing collaterals and communication strategies for projects. Led large-scale brand umbrella campaigns including Brigade Showcase in Bangalore and Chennai, Year End Bonanza, Mega Home Fest each having marketing media budgets of over Rs. 3Cr. Led Brigade Showcase which is the biggest residential expo event for Brigade group for 18+ years. Also, led Brigade’s first showcase in Chennai. Launched two projects - Brigade Cherry Blossom and Brigade Lumina, both getting sold out within the first 2 weeks of launch generating close to Rs. 1000cr in revenue in total.
Red Bangle Film Collaborative
Aug 20231 yr 6 mosJan 2025

Bengaluru, Karnataka, India

Head of Client Servicing, India business. Built and led a new team of Account Managers and Executives to help create a new vertical within the agency that can handle B2C brands. Part of the core leadership team to set up new services and rebranding of Red Bangle, transforming it from a B2B Video Production Agency into a full-service creative agency. Led the team to win the Indian advertising & communication mandate for McCain Fries. Leading B2C sales, brought in new businesses for Brand Identity Design, Social Media and Influencer Campaigns, Content Strategies and Ad Campaigns. Conceptualised and managed the creative development of 2 campaigns for Swiggy’s Delivery partners during the peak seasons for the brand. Both campaigns resulted in over 80% retention of delivery partners from moving over to competition apps. Successfully completed an annual project for Indeed Jobs YouTube content, that required research, creative production of 155 Videos. Drove projects for Taneira, Zivame, Swiggy, Tata Sons, Indeed Jobs, Wipro amongst a few others.
People Design and Communications
Oct 20211 yr 11 mosAug 2023

Bangalore Urban, Karnataka, India

Sep 20203 yrsAug 2023

Head of Client Servicing and Planning for all the retainer brands and developing new businesses – iD Fresh Food, Scotch Brite, Command Hooks, Meguiar’s India, Plaeto Shoes, Pure & Sure, Artinci, Pine Labs, Malabar Gold and Diamond Jewellers. Led a team of account and social media managers responsible for different brands. Created and managed multiple viral campaigns across 360 media channels for iD Fresh Foods for 2.5 years. Apart from ID Batter, launched multiple product categories for the brand - Filter Coffee, Coffee Powder, iD’s paratha and parota range. Handled Key viral 360 brand campaigns for Mother’s Day, World Idly Day, and Children’s Day. Led Creative and Account Team on 3M brands – Scotch Brite, Command Hooks and Meguiar’s. Plaeto Shoes - Launched India’s first scientifically designed shoes for kids with Rahul Dravid as the brand ambassador. Malabar Gold & Diamonds - Created and executed an Andhra Pradesh/ Telangana Market Focussed Brand campaign with Jr. NTR as the brand ambassador (currently in the works).
Sep 20203 yrsAug 2023

Head of Client Servicing and Planning for all the retainer brands and developing new businesses – iD Fresh Food, Scotch Brite, Command Hooks, Meguiar’s India, Plaeto Shoes, Pure & Sure, Artinci, Pine Labs, Malabar Gold and Diamond Jewellers. Led a team of account and social media managers responsible for different brands. Created and managed multiple viral campaigns across 360 media channels for iD Fresh Foods for 2.5 years. Apart from ID Batter, launched multiple product categories for the brand - Filter Coffee, Coffee Powder, iD’s paratha and parota range. Handled Key viral 360 brand campaigns for Mother’s Day, World Idly Day, and Children’s Day. Led Creative and Account Team on 3M brands – Scotch Brite, Command Hooks and Meguiar’s. Plaeto Shoes - Launched India’s first scientifically designed shoes for kids with Rahul Dravid as the brand ambassador. Malabar Gold & Diamonds - Created and executed an Andhra Pradesh/ Telangana Market Focussed Brand campaign with Jr. NTR as the brand ambassador (currently in the works).
People Design and Communications
Sep 20201 yr 4 mosDec 2021

Bengaluru, Karnataka, India

May 20209 mos2021

Created and helped launch the House of Brands Nivaat. Created the Brand identity – Logo, Name, Stationery, Website design. Designed the entire product range. Created and implemented the GTM strategy for the brand. Designed the POS display and oversaw production. Designed Brand Identity and packaging for ready to cook dosa batter brand Ooru.

Veeral’s AI Stack

claude
claude
gemini
gemini
meta
meta
openai
openai

Education

Bachelor of Visual Arts.

Karnataka chitrakala parishath

20064 yrs2010
Manipal Academy of Higher Education

Master of Business Administration, Marketing

Manipal Academy of Higher Education

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Headline

AGM - Marketing @ Brigade Group

Location

Bengaluru

AI stack

claude

gemini

meta

openai

Work experience

Assistant General Manager Marketing at Brigade Group, Jan 2025 - Present · 1 yr 9 mos, Bengaluru, Karnataka, India, Zonal Head of marketing for Residential projects South & West Bangalore and Mysuru regions. Responsible for leading integrated marketing strategy and execution for multiple sustenance projects and launch of new projects across zones. Engaged with creative agencies for marketing collaterals and communication strategies for projects. Led large-scale brand umbrella campaigns including Brigade Showcase in Bangalore and Chennai, Year End Bonanza, Mega Home Fest each having marketing media budgets of over Rs. 3Cr. Led Brigade Showcase which is the biggest residential expo event for Brigade group for 18+ years. Also, led Brigade’s first showcase in Chennai. Launched two projects - Brigade Cherry Blossom and Brigade Lumina, both getting sold out within the first 2 weeks of launch generating close to Rs. 1000cr in revenue in total.

Group Account Director at Red Bangle Film Collaborative, Aug 2023 - Jan 2025 · 1 yr 6 mos, Bengaluru, Karnataka, India, Head of Client Servicing, India business. Built and led a new team of Account Managers and Executives to help create a new vertical within the agency that can handle B2C brands. Part of the core leadership team to set up new services and rebranding of Red Bangle, transforming it from a B2B Video Production Agency into a full-service creative agency. Led the team to win the Indian advertising & communication mandate for McCain Fries. Leading B2C sales, brought in new businesses for Brand Identity Design, Social Media and Influencer Campaigns, Content Strategies and Ad Campaigns. Conceptualised and managed the creative development of 2 campaigns for Swiggy’s Delivery partners during the peak seasons for the brand. Both campaigns resulted in over 80% retention of delivery partners from moving over to competition apps. Successfully completed an annual project for Indeed Jobs YouTube content, that required research, creative production of 155 Videos. Drove projects for Taneira, Zivame, Swiggy, Tata Sons, Indeed Jobs, Wipro amongst a few others.

Client Services Director at People Design and Communications, Oct 2021 - Aug 2023 · 1 yr 11 mos, Bangalore Urban, Karnataka, India

Brand Director at People Design & Communications, Sep 2020 - Aug 2023 · 3 yrs, Head of Client Servicing and Planning for all the retainer brands and developing new businesses – iD Fresh Food, Scotch Brite, Command Hooks, Meguiar’s India, Plaeto Shoes, Pure & Sure, Artinci, Pine Labs, Malabar Gold and Diamond Jewellers. Led a team of account and social media managers responsible for different brands. Created and managed multiple viral campaigns across 360 media channels for iD Fresh Foods for 2.5 years. Apart from ID Batter, launched multiple product categories for the brand - Filter Coffee, Coffee Powder, iD’s paratha and parota range. Handled Key viral 360 brand campaigns for Mother’s Day, World Idly Day, and Children’s Day. Led Creative and Account Team on 3M brands – Scotch Brite, Command Hooks and Meguiar’s. Plaeto Shoes - Launched India’s first scientifically designed shoes for kids with Rahul Dravid as the brand ambassador. Malabar Gold & Diamonds - Created and executed an Andhra Pradesh/ Telangana Market Focussed Brand campaign with Jr. NTR as the brand ambassador (currently in the works).

Brand Services Director at People Design & Communications, Sep 2020 - Aug 2023 · 3 yrs, Head of Client Servicing and Planning for all the retainer brands and developing new businesses – iD Fresh Food, Scotch Brite, Command Hooks, Meguiar’s India, Plaeto Shoes, Pure & Sure, Artinci, Pine Labs, Malabar Gold and Diamond Jewellers. Led a team of account and social media managers responsible for different brands. Created and managed multiple viral campaigns across 360 media channels for iD Fresh Foods for 2.5 years. Apart from ID Batter, launched multiple product categories for the brand - Filter Coffee, Coffee Powder, iD’s paratha and parota range. Handled Key viral 360 brand campaigns for Mother’s Day, World Idly Day, and Children’s Day. Led Creative and Account Team on 3M brands – Scotch Brite, Command Hooks and Meguiar’s. Plaeto Shoes - Launched India’s first scientifically designed shoes for kids with Rahul Dravid as the brand ambassador. Malabar Gold & Diamonds - Created and executed an Andhra Pradesh/ Telangana Market Focussed Brand campaign with Jr. NTR as the brand ambassador (currently in the works).

Group Account Manager at People Design and Communications, Sep 2020 - Dec 2021 · 1 yr 4 mos, Bengaluru, Karnataka, India

Design Consultant at Brand & Design Consultant, May 2020 - 2021 · 9 mos, Created and helped launch the House of Brands Nivaat. Created the Brand identity – Logo, Name, Stationery, Website design. Designed the entire product range. Created and implemented the GTM strategy for the brand. Designed the POS display and oversaw production. Designed Brand Identity and packaging for ready to cook dosa batter brand Ooru.

Education

Bachelor of Visual Arts., Karnataka chitrakala parishath

Master of Business Administration, Marketing, Manipal Academy of Higher Education