Headline

Brand Strategy | MBA Marketing | Consumer Insights | Digital Marketing | Customer Engagement

About

I am deeply interested in understanding why people connect with certain brands and how thoughtful marketing can turn products into meaningful experiences. With an MBA in Marketing and hands on experience working with consumer focused brands, I enjoy exploring the intersection of brand strategy, digital marketing, and consumer behavior. My experience includes working on digital campaigns, brand communication, and market research initiatives that aim to strengthen brand visibility and create authentic connections with audiences. What excites me most about marketing is how creativity, storytelling, and data driven insights come together to build brands that people trust and remember. I am particularly curious about how modern brands grow in a digital first world where culture, community, and content shape consumer decisions. I am always interested in conversations around brand building, marketing strategy, and the evolving landscape of consumer brands.

Location

India

AI stack

grok

langsmith

n8n

sora

Work experience

Freelance Marketing Consultant at Freelance, Mar 2021 - Mar 2026 · 5 yrs 1 mo, India, • Led marketing projects for jewellery and lifestyle brands, focusing on premium positioning and consumer perception • Created AI-driven ad creatives for luxury segments, ensuring high visual accuracy and brand consistency • Developed campaign narratives for festive and wedding seasons to drive engagement and brand recall • Built content strategies tailored for non-traditional channels like WhatsApp-based B2B distribution • Benchmarked leading brands (e.g., Tanishq) to align creative quality with industry standards • Applied consumer psychology to craft messaging that enhances perceived value and purchase intent

Summer Intern at Godrej & Boyce Mfg. Co. Ltd., Jun 2024 - Aug 2024 · 3 mos, Kolkata, • Conducted competitive analysis across 5+ national brands to identify positioning gaps and campaign opportunities • Developed campaign concepts aligned with brand positioning and consumer insights • Collaborated across teams to translate market research into actionable marketing strategies • Evaluated brand communication strategies to improve differentiation and recall

Digital Marketing Executive at Lee & Nee Softwares (Exports) Ltd., Apr 2021 - Oct 2021 · 7 mos, Kolkata, As a Digital Marketing Executive Trainee, I contributed to a portfolio of domestic and international projects focused on social media marketing and management. I worked on building engaging content strategies, strengthening brand visibility, and fostering authentic community interactions across multiple platforms. My experience centered on understanding diverse audience behaviors, tailoring brand narratives to resonate across cultures, and ensuring consistent brand voice and positioning. Through this, I gained practical exposure in managing digital presence, analyzing engagement trends, and supporting brand growth.

Education

Master of Business Administration - MBA, Marketing, St. Xavier's University