---
title: "Vedika Srivastava - Area Sales Manager in India | Tal"
description: "Meet Vedika Srivastava, Area Sales Manager @ Mahindra and Mahindra Limited | IIM Jammu | based in India."
image: "https://tal.club/meet/vedika-4/share-image"
---

# Vedika Srivastava on Tal

## Headline

Area Sales Manager @ Mahindra and Mahindra Limited \| IIM Jammu \|

## About

A graduate of the Indian Institute of Management Jammu with an MBA, I currently serve as Area Sales Manager at Mahindra & Mahindra Limited \(Automotive and Farm Equipment Business\)\. My role involves managing end\-to\-end sales operations, optimizing inventory, and driving dealer profitability\. My academic background in Retail and Logistics Management from Banaras Hindu University complements my practical expertise in inventory management, conversion optimization, and data analysis\. At Mahindra & Mahindra, I contribute to sustaining market leadership, enhancing ancillary revenue, and ensuring streamlined inventory turnover in collaboration with dealership stakeholders\. I am motivated to promote data\-driven strategies and foster efficient sales processes that align with organizational goals\. By leveraging my analytical acumen and collaborative approach, I aim to empower teams and drive sustainable growth for the company\.

## Location

India

## Work experience

Area Sales Manager at Mahindra and Mahindra Limited \[Automotive and Farm Equipment Business\], Jun 2025 \- Present · 1 yr 1 mo, \-Market Leadership: Sustained significant Vahan Market Share to secure a top\-tier volume position and delivered consistent YoY retail revenue growth\. \-Sales Operations: Direct end\-to\-end sales operations across multiple distribution points, coordinating with dealership managers to ensure process adherence and channel hygiene\. \-Profitability & Ancillaries: Maximized dealer P&L by driving high ancillary revenue per transaction and increasing attachment rates on value\-added products\. \-Inventory Management: Streamlined stock turnover by coordinating with dealer principals to eliminate aging inventory and optimize stock allocation\. \-Digital Excellence: Managed the digital sales pipeline to achieve high test\-drive conversion rates while optimizing cost\-per\-acquisition through structured enquiry management\. \-Strategic Execution: Doubled retail volume for key product lines and achieved substantial sales uplifts via targeted BTL campaigns and variant\-wise demand planning\. \-Customer Experience: Reduced escalations and improved satisfaction scores by implementing structured Voice of Customer \(VOC\) feedback loops\.

Sales Management Trainee at Mahindra and Mahindra Limited \[Automotive and Farm Equipment Business\], May 2024 \- May 2025 · 1 yr 1 mo

Member \- Corporate Communication Committee at Indian Institute of Management Jammu, Jul 2022 \- Jul 2024 · 2 yrs 1 mo

Member\- People Management Club at People Management Club, IIM Jammu, Dec 2022 \- Jun 2024 · 1 yr 7 mos

Member \- Dharohar The Heritage Club at Dharohar\-The Heritage Club Of IIM Jammu, Dec 2022 \- Apr 2024 · 1 yr 5 mos

Business Development & Project Managemnet Intern at Convrse\.ai, Apr 2023 \- Jun 2023 · 3 mos, Gurgaon Rural, Haryana, India

## Education

Master of Business Administration \- MBA, Indian Institute of Management Jammu

Bachelor of vocation, Retail and Logistics management, Banaras Hindu University

[View the original profile](https://tal.club/meet/vedika-4)

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