Headline

CG&S Growth Consulting | FMCG · E-Commerce | IIM Calcutta MBA | Accenture Strategy | Consumer Marketing · RGM · Social Commerce

Location

Bengaluru

AI stack

gemini

notion

openai

perplexity

Work experience

Management Consulting Analyst at Accenture, Jun 2023 - Present · 2 yrs 11 mos, Bengaluru, Karnataka, India, Working within Accenture's Consumer Goods & Services (CG&S) Growth practice — advising global FMCG and consumer brands on brand strategy, revenue growth management, and digital commerce across 20+ markets. Key projects & impact: ▸ BRAND STRATEGY & RGM — Built a multi-market RGM blueprint defining brand roles, portfolio positioning, and product hierarchy for global markets. Developed country-specific GTM roadmaps, improving implementation efficiency. Facilitated brand workshops and built a multi-market business case. ▸ SOCIAL COMMERCE & INFLUENCER MARKETING — Developed a social commerce and influencer strategy playbook for TikTok, Amazon, and Tesco. Redesigned consumer journeys by identifying funnel drop-offs, driving ~ engagement uplift. ▸ MARKETING ROI & PFME — Conducted marketing ROI audits across MENA and South Asia. Identifying underperforming PFME channels, to deliver ROI improvement. ▸ E-COMMERCE MARKETING — Built e-commerce dashboards integrating revenue, volume, pricing, and promo KPIs for multiple markets. Designed Power BI and Figma brand interfaces for category teams, improving profitability.

Summer Intern at Swiggy, Apr 2022 - Jun 2022 · 3 mos, Marketing Intern - Swiggy Instamart

Marketing Intern at YRF-Yash Raj Films, Jan 2021 - Jun 2021 · 6 mos, Mumbai, Maharashtra, India

Marketing Intern at Tata SmartFoodz, May 2019 - Jul 2019 · 3 mos, Mumbai, Maharashtra, India

Education

Master of Business Administration - MBA, Indian Institute of Management, Calcutta

BTech - Bachelor of Technology, Information Technology, Bhartiya Vidya Bhavans Sardar Patel Institute of Technology Munshi Nagar Andheri Mumbai