Headline

All things Product! Launching products and crafting stories that get people to adopt. Now expanding into AI-driven product work.

About

I focus on building products that prove pull, not just presence. Currently at Kotak Mahindra, driving adoption for new products across 2000+ internal users, and part of the GrowthX cohort exploring 0→1 & 1→100 growth strategies. My strength lies in decoding user insight, closing feedback loops, and translating them into product direction and GTM motion. Where product, marketing, and growth overlap, that’s where I operate best.

Location

Bengaluru

AI stack

claude code

n8n

notebooklm

notion

openai

Figma Make

Work experience

Product Manager at Kotak Mahindra Bank, Sep 2024 - Present · 2 yrs, Bengaluru, Karnataka, India, • Drove product adoption from 0% to 90% across 5,000+ sales reps pan-India in 5 months for VLOS 2.0, a Salesforce-based loan origination platform, through a structured go-to-market (GTM) strategy and region-led rollouts. • Defined the product roadmap and led feature prioritisation for e-application and e-agreement modules, digitising ~75% of the loan disbursal process; conducted user research with frontline sales teams to identify and resolve critical funnel drop-offs. • Reduced adoption bottlenecks through cross-functional alignment across tech, ops, and sales; built Power BI dashboards tracking product adoption, funnel drop-offs, and regional friction trends; drove ~35% user activation via targeted nudge campaigns. • Authored the PRD and product vision for an in-house CRM, by embedding customer insights from field research into sales workflows.

Sales Manager at Kotak Mahindra Bank, May 2023 - Sep 2024 · 1 yr 5 mos, On-site, • Generated ~₹5 Cr/month in New-to-Bank disbursals by tripling lead volume across 5 equipment dealerships • Conducted over 10 dealer visits monthly to gather customer insights, driving strategic decision-making. • Revamped incentive structures into tiered performance slabs, significantly boosting dealer performance and engagement.

Brand Manager at Jio Creative Labs, Apr 2022 - May 2022 · 2 mos, Mumbai, Maharashtra, India, Awarded Best Performing Intern out of 200+ • Shipped 30+ creative assets and 20+ multi-platform content drops for Tira's Pride Month launch, mapping each to audience personas and GTM rollout calendars. • Drove 5,000+ RSVPs through nano influencer-led campaign for Glance, targeting Tier 2 and 3 audiences. • Developed and pitched a go-to-market strategy for Prowess by VChic to CXOs.

Partnerships Manager at The Media Ant, May 2019 - Apr 2020 · 1 yr, Bengaluru, Karnataka, India, • Managed end-to-end execution of paid media and integrated campaigns across media, overseeing ₹0.5-3 Cr in client media budgets and building vertical-specific media plans tied to acquisition funnels and client goals. • Built and managed the vendor portfolio across print, and OOH channels. Led vendor negotiations and executed the ad campaigns in adherence to the client specifications.

Analyst Intern at RedSeer, Oct 2018 - Oct 2018 · 1 mo, Bangalore

Transformation Department at Treebo Hotels, Apr 2018 - May 2018 · 2 mos, AMR Tech park, Bangalore, Part of Team Transformation

Education

Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services, Narsee Monjee Institute of Management Studies, Mumbai

Bachelor of Business Administration - BBA, Tourism and travel management, Christ University, Bangalore