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Vayunandan Dubey

Senior Product Designer (AI-Native) | Growth & Monetization | Scaled GMV 1.6× (~₹70Cr Impact) | Ex-PayU, CARS24, EazyDiner

Delhi

11+ years of work experience

CARS24
Feb 20251 yr 7 mosPresent

Gurugram, Haryana, India

Drove end-to-end design of Lead-to-Dealer product, unlocking 1.6x GMV growth (~₹70Cr) via high-impact conversion and marketplace optimization. Launched AI-powered dealer chatbot for car queries, reducing support ticket volume by 9pp (38% → 29%) and improving dealer self-service efficiency. Led design of “Direct Connection” feature in dealer app, reducing lead leakage by App (34% → 29%) and conflict-related tickets by App (50% → 42%) within 3 months.
EazyDiner
Mar 20223 yrsFeb 2025

Gurugram, Haryana, India

Redesigned Prime Membership journey, increasing subscriptions by 10% MoM and generating ₹3L in recurring revenue. Revamped restaurant detail experience, improving booking flow and increasing user engagement & bookings by 14%. Led design for 30+ feature and campaign launches, driving improved product adoption and user experience across key journeys. Boosted app conversion from 2% → 20% (10x growth) and reduced bounce rate from 80% → 45%, driving 20% MoM growth in Prime subscriptions.
EazyDiner
Mar 20211 yr 3 mosMay 2022

Gurugram, Haryana, India

PayU
Apr 20201 yrMar 2021

Gurugram, Haryana, India

Built and scaled netbanking intent flow (0→1), improving transaction success rates by 5% MoM. Uncovered critical drop-offs via user research and usability testing, optimizing payment funnels for higher completion. Owned UX across web and mobile platforms, shipping data-driven flows in partnership with product and analytics teams. Redesigned payment experience, improving clarity and trust to drive higher conversion.
EazyDiner
Jan 20173 yrs 4 mosApr 2020

Gurugram, Haryana, India

• Optimized end-to-end dining and booking journeys, improving engagement, conversion, and retention across key user flows • Leveraged user behavior insights and data analysis to redesign critical UX flows, reducing friction and improving task success rates • Partnered with product and analytics teams to deliver data-driven UX improvements, directly impacting business metrics • Identified and resolved UX bottlenecks across platforms, enhancing usability and reducing user drop-offs • Established consistent UX patterns across mobile and web, ensuring scalable and high-quality user experiences
Ruprr
Oct 20151 yr 4 mosJan 2017

Saket

• Owned UX design for a global freelance marketplace, improving service discovery and hiring experience across core user journeys 
• Delivered wireframes, prototypes, and high-fidelity designs to accelerate product development and reduce iteration cycles 
• Simplified complex user flows by identifying UX bottlenecks, improving navigation and overall usability 
• Applied user-centered design principles with rapid testing and iteration to enhance product experience 
• Partnered with product and stakeholders to shape feature direction and deliver scalable UX solutions 
• Designed performance-driven marketing creatives and campaigns, supporting user acquisition and engagement growth 
• Ensured consistent brand identity across digital, advertising, and packaging touchpoints

Vayunandan’s AI Stack

antigravity
antigravity
codex
codex

Education

Delhi University

Bachelor’s Degree, Hindi Language and Literature

Delhi University

20053 yrs2008

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Headline

Senior Product Designer (AI-Native) | Growth & Monetization | Scaled GMV 1.6× (~₹70Cr Impact) | Ex-PayU, CARS24, EazyDiner

About

I design products that don’t just look good, they drive revenue. With 9+ years of experience in product design, I’ve worked across fintech and consumer platforms like PayU and EazyDiner, focusing on growth, conversion, and monetization. Led product design initiatives that increased GMV by 1.6x (~₹70Cr impact) Improved conversion funnels by simplifying complex user journeys Designed scalable systems that balance user needs with business goals I specialize in: • Growth & Conversion Design • Fintech & Payment Experiences • Funnel Optimization & A/B Testing • Behavioral UX & Decision Design • Design Systems & Scalable UX I work at the intersection of user psychology, business impact, and execution — turning friction-heavy flows into seamless, high-performing experiences. Currently, I’m looking to contribute to teams where design is treated as a core growth lever, not just visual polish. 👉 Open to Senior / Lead Product Designer roles in fintech, consumer, and growth-focused teams. 📩 DM me or email at: nddubey608@gmail.com

Location

Delhi

AI stack

antigravity

codex

Work experience

Senior Product Designer at CARS24, Feb 2025 - Present · 1 yr 7 mos, Gurugram, Haryana, India, Drove end-to-end design of Lead-to-Dealer product, unlocking 1.6x GMV growth (~₹70Cr) via high-impact conversion and marketplace optimization. Launched AI-powered dealer chatbot for car queries, reducing support ticket volume by 9pp (38% → 29%) and improving dealer self-service efficiency. Led design of “Direct Connection” feature in dealer app, reducing lead leakage by App (34% → 29%) and conflict-related tickets by App (50% → 42%) within 3 months.

Sr. UI & UX Lead at EazyDiner, Mar 2022 - Feb 2025 · 3 yrs, Gurugram, Haryana, India, Redesigned Prime Membership journey, increasing subscriptions by 10% MoM and generating ₹3L in recurring revenue. Revamped restaurant detail experience, improving booking flow and increasing user engagement & bookings by 14%. Led design for 30+ feature and campaign launches, driving improved product adoption and user experience across key journeys. Boosted app conversion from 2% → 20% (10x growth) and reduced bounce rate from 80% → 45%, driving 20% MoM growth in Prime subscriptions.

UI & UX Lead at EazyDiner, Mar 2021 - May 2022 · 1 yr 3 mos, Gurugram, Haryana, India

Sr. UX Designer at PayU, Apr 2020 - Mar 2021 · 1 yr, Gurugram, Haryana, India, Built and scaled netbanking intent flow (0→1), improving transaction success rates by 5% MoM. Uncovered critical drop-offs via user research and usability testing, optimizing payment funnels for higher completion. Owned UX across web and mobile platforms, shipping data-driven flows in partnership with product and analytics teams. Redesigned payment experience, improving clarity and trust to drive higher conversion.

SR. UI & UX DESIGNER at EazyDiner, Jan 2017 - Apr 2020 · 3 yrs 4 mos, Gurugram, Haryana, India, • Optimized end-to-end dining and booking journeys, improving engagement, conversion, and retention across key user flows • Leveraged user behavior insights and data analysis to redesign critical UX flows, reducing friction and improving task success rates • Partnered with product and analytics teams to deliver data-driven UX improvements, directly impacting business metrics • Identified and resolved UX bottlenecks across platforms, enhancing usability and reducing user drop-offs • Established consistent UX patterns across mobile and web, ensuring scalable and high-quality user experiences

Lead Graphic Designer at Ruprr, Oct 2015 - Jan 2017 · 1 yr 4 mos, Saket, • Owned UX design for a global freelance marketplace, improving service discovery and hiring experience across core user journeys • Delivered wireframes, prototypes, and high-fidelity designs to accelerate product development and reduce iteration cycles • Simplified complex user flows by identifying UX bottlenecks, improving navigation and overall usability • Applied user-centered design principles with rapid testing and iteration to enhance product experience • Partnered with product and stakeholders to shape feature direction and deliver scalable UX solutions • Designed performance-driven marketing creatives and campaigns, supporting user acquisition and engagement growth • Ensured consistent brand identity across digital, advertising, and packaging touchpoints

Education

Bachelor’s Degree, Hindi Language and Literature, Delhi University