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Vasvi Agnihotri

Brand and Marketing Manager at SaffronEdge || AmplioInvest ll Good Glamm Group || Healthkart || Korra || Ogilvy & Mather

Bengaluru

5+ years of work experience

Saffron Edge
May 20251 yr 5 mosPresent

Gurugram, Haryana, India

• Built and launched Powerhouse, a productised $4K technical SEO package created to lower the trust barrier for first-time clients. Owned proposition, packaging, pricing, GTM and sales enablement; converted 14 of 19 pilots into recurring retainers (74%) • Defined ICP, positioning and messaging for SaffronOS, an AI-led SEO/AEO/GEO diagnostic platform, through private beta to its first 3 paying customers • Created a combined social + AEO/GEO offering after identifying a white space in AI-search visibility; sold to 2 clients for $3.2K in new revenue • Grew qualified inbound leads by ≈25% and improved lead-to-client conversion from 10% to 12% through SEO, content and service-led acquisition • Stabilized the client book after a $40K cancellation wave in June 2025 that forced a headcount reduction; restructured account ownership and capacity, reducing operating cost by 25-28% and holding quarterly churn to ≈4 accounts over the following two quarters • Built the quality and performance layer behind the 55+ client portfolio (≈$1.6M ARR) through KPI tracking, QBRs, call monitoring, QC function and automated Looker Studio dashboards to catch account risk earlier • Lead 9 direct and 11 indirect reports across marketing, account management, social, ABM and quality control; own hiring, KPIs and appraisals for the function
Amplio Invest
Apr 20241 yr 1 moApr 2025

Mumbai, Maharashtra, India

• Repositioned Amplio from a relationship-led platform dependent on founder networks and SDR outreach into a retail proposition built on a 10K minimum ticket. Owned audience definition, positioning, messaging architecture, website copy and visual direction • Contributed to a 67% increase in monthly investment volume, from ≈|72L to ≈1.2Cr • Led marketing for the consumer app launch, working with product, design and engineering on onboarding, KYC, first-investment flow, CRM, referrals and repeat-investment journeys • Reduced cost per acquired investor by 18%, from ≈|1,325 to ≈|1,085, within three months • Grew organic search clicks 133% (≈150 to ≈350/month over 6 months) and organic traffic 50% over 12 months • Managed 3 direct reports and a PR agency; controlled a budget scaling from |1.25L/month pre-launch to ≈|11L across the first three post-launch months.
BabyChakra | Good Glamm Group
Feb 20231 yr 2 mosMar 2024

Mumbai

• Led marketing for 2 new product launches, Moisturising Creamy Bathing Bar and Baby Cream from consumer insight through proposition, packaging brief, launch messaging and post-launch tracking • Built the soap proposition around parent anxiety over ingredient labels; the product went from a standing start to 976 units, a 4.6/5 rating and 80+ reviews in its first nine months • Ran consumer research through focus groups, surveys, social listening and marketplace review analysis to shape product communication and packaging • Directed packaging renovation across 4 existing SKUs (wipes, lip balm, vapour patch, anti-rash cream) to align the portfolio to a clean-label architecture • Cut blended Google + Meta cost per purchase by 19%, from |223 to |180 over three months • Grew social audience ≈14% across Instagram and Facebook; a single organic Instagram contest drew 243 entries in one week with no paid promotion • Ran the MomsTalk celebrity activation end to end: onboarded and coordinated 3 celebrities, event branding, product integration and hampers
HealthKart
May 20229 mosJan 2023

Gurugram, Haryana, India

• Launched HK Vitals Personal Care across 9 SKUs spanning Biotin, Vitamin C and Collagen. Owned consumer research synthesis, product briefs, positioning, packaging briefs, launch media planning and post-launch optimisation, with the Category Lead retaining pricing, P&L, R&D and claims • Took collagen powder to a top-2 organic Amazon search ranking on collagen keywords in Oct 22, sustaining 500-700 monthly orders (≈|6-8.4L monthly at a |1,200 ASP) through Sep-Nov 22 and 100+ reviews • Managed brand-side execution of ”Happy Skin, Happy You”, a ≈|40L celebrity-led integrated campaign targeting women aged 30-40: agency selection, script and storyboard, celebrity coordination, production & digital rollout • Built the launch performance dashboard (channel performance, CAC, ROAS, volume) and used it to reallocate media toward higher-converting channels and creatives • Grew Instagram audience from ≈105K to ≈166K during tenure through content and campaign-led activity
Korra
Aug 202110 mosMay 2022

Gurugram, Haryana, India

• Elevated DelMonte, Amrutanjan, and Ayamik brands with a dynamic social media strategy, implementing engaging content, influencer collaborations, targeted ads, and active participation in relevant conversations. • Implemented analytics, A/B testing and crafted social media content, yielding increased brand visibility and positive sentiment. • Executed, devised, and detailed revenue-driving paid social media campaigns, launching the #SqueezeSpreadSmile Campaign for Del Monte Mayonnaise, amplifying brand awareness, and achieving a 5.9% sales boost in the initial phase. • Demonstrated success in generating revenue through new account development and maintaining key accounts.

Vasvi’s AI Stack

claude code
claude code
codex
codex
lovable
lovable
notion
notion
Fathom
Fathom
Haystack
Haystack

Education

NMIMS CDOE

Master of Business Administration, Marketing

NMIMS CDOE

University of Rajasthan

Bachelor's Degree

University of Rajasthan

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Headline

Brand and Marketing Manager at SaffronEdge || AmplioInvest ll Good Glamm Group || Healthkart || Korra || Ogilvy & Mather

About

Experienced Marketing Manager with a track record of 6+ years, dedicated to effectively managing the company's interactions with a unified voice. Proven expertise in devising and implementing impactful strategies and adept at collecting engagement data for companies and brands with a combined audience of 3 million followers. Committed to relentlessly focusing on driving new revenues through strategic marketing initiatives.

Location

Bengaluru

AI stack

claude code

codex

lovable

notion

Fathom

Haystack

Work experience

Brand and Marketing Manager at Saffron Edge, May 2025 - Present · 1 yr 5 mos, Gurugram, Haryana, India, • Built and launched Powerhouse, a productised $4K technical SEO package created to lower the trust barrier for first-time clients. Owned proposition, packaging, pricing, GTM and sales enablement; converted 14 of 19 pilots into recurring retainers (74%) • Defined ICP, positioning and messaging for SaffronOS, an AI-led SEO/AEO/GEO diagnostic platform, through private beta to its first 3 paying customers • Created a combined social + AEO/GEO offering after identifying a white space in AI-search visibility; sold to 2 clients for $3.2K in new revenue • Grew qualified inbound leads by ≈25% and improved lead-to-client conversion from 10% to 12% through SEO, content and service-led acquisition • Stabilized the client book after a $40K cancellation wave in June 2025 that forced a headcount reduction; restructured account ownership and capacity, reducing operating cost by 25-28% and holding quarterly churn to ≈4 accounts over the following two quarters • Built the quality and performance layer behind the 55+ client portfolio (≈$1.6M ARR) through KPI tracking, QBRs, call monitoring, QC function and automated Looker Studio dashboards to catch account risk earlier • Lead 9 direct and 11 indirect reports across marketing, account management, social, ABM and quality control; own hiring, KPIs and appraisals for the function

Marketing Manager at Amplio Invest, Apr 2024 - Apr 2025 · 1 yr 1 mo, Mumbai, Maharashtra, India, • Repositioned Amplio from a relationship-led platform dependent on founder networks and SDR outreach into a retail proposition built on a 10K minimum ticket. Owned audience definition, positioning, messaging architecture, website copy and visual direction • Contributed to a 67% increase in monthly investment volume, from ≈|72L to ≈1.2Cr • Led marketing for the consumer app launch, working with product, design and engineering on onboarding, KYC, first-investment flow, CRM, referrals and repeat-investment journeys • Reduced cost per acquired investor by 18%, from ≈|1,325 to ≈|1,085, within three months • Grew organic search clicks 133% (≈150 to ≈350/month over 6 months) and organic traffic 50% over 12 months • Managed 3 direct reports and a PR agency; controlled a budget scaling from |1.25L/month pre-launch to ≈|11L across the first three post-launch months.

Marketing Manager at BabyChakra | Good Glamm Group, Feb 2023 - Mar 2024 · 1 yr 2 mos, Mumbai, • Led marketing for 2 new product launches, Moisturising Creamy Bathing Bar and Baby Cream from consumer insight through proposition, packaging brief, launch messaging and post-launch tracking • Built the soap proposition around parent anxiety over ingredient labels; the product went from a standing start to 976 units, a 4.6/5 rating and 80+ reviews in its first nine months • Ran consumer research through focus groups, surveys, social listening and marketplace review analysis to shape product communication and packaging • Directed packaging renovation across 4 existing SKUs (wipes, lip balm, vapour patch, anti-rash cream) to align the portfolio to a clean-label architecture • Cut blended Google + Meta cost per purchase by 19%, from |223 to |180 over three months • Grew social audience ≈14% across Instagram and Facebook; a single organic Instagram contest drew 243 entries in one week with no paid promotion • Ran the MomsTalk celebrity activation end to end: onboarded and coordinated 3 celebrities, event branding, product integration and hampers

Senior Brand Associate at HealthKart, May 2022 - Jan 2023 · 9 mos, Gurugram, Haryana, India, • Launched HK Vitals Personal Care across 9 SKUs spanning Biotin, Vitamin C and Collagen. Owned consumer research synthesis, product briefs, positioning, packaging briefs, launch media planning and post-launch optimisation, with the Category Lead retaining pricing, P&L, R&D and claims • Took collagen powder to a top-2 organic Amazon search ranking on collagen keywords in Oct 22, sustaining 500-700 monthly orders (≈|6-8.4L monthly at a |1,200 ASP) through Sep-Nov 22 and 100+ reviews • Managed brand-side execution of ”Happy Skin, Happy You”, a ≈|40L celebrity-led integrated campaign targeting women aged 30-40: agency selection, script and storyboard, celebrity coordination, production & digital rollout • Built the launch performance dashboard (channel performance, CAC, ROAS, volume) and used it to reallocate media toward higher-converting channels and creatives • Grew Instagram audience from ≈105K to ≈166K during tenure through content and campaign-led activity

Account Manager at Korra, Aug 2021 - May 2022 · 10 mos, Gurugram, Haryana, India, • Elevated DelMonte, Amrutanjan, and Ayamik brands with a dynamic social media strategy, implementing engaging content, influencer collaborations, targeted ads, and active participation in relevant conversations. • Implemented analytics, A/B testing and crafted social media content, yielding increased brand visibility and positive sentiment. • Executed, devised, and detailed revenue-driving paid social media campaigns, launching the #SqueezeSpreadSmile Campaign for Del Monte Mayonnaise, amplifying brand awareness, and achieving a 5.9% sales boost in the initial phase. • Demonstrated success in generating revenue through new account development and maintaining key accounts.

Education

Master of Business Administration, Marketing, NMIMS CDOE

Bachelor's Degree, University of Rajasthan

Public links

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