---
title: "Vasundhara M. - Senior Content Generalist in Bengaluru | Tal"
description: "Meet Vasundhara M., AI PMM | Product Marketing and Sales Enablement based in Bengaluru. AI stack includes claude, lovable, and manus. Explore public work links including dramatic-icicle-9e9.notion.site."
image: "https://tal.club/meet/vasundhara-mukherjee/share-image"
---

# Vasundhara M\. on Tal

## Headline

AI PMM \| Product Marketing and Sales Enablement

## About

In pursuit of becoming\. To make my soul grow\. That being said, I have 6\+ years of experience in product and content marketing in startups like Scaler, Multiplier, and Hiver\. I have also consulted for companies like Airbase, Verbatim Inc\., FinanceOps, Horizons, and a bunch of other companies \(NDA signed\)\. My body of work spans: \- Creating website copy on differentiated positioning, especially in a crowded market\. \- Working on assets like case studies, newsletters, battlecards, competitor analysis and frameworks\. \- Messaging frameworks for different ICPs\. \- Working on ad copy for Google, LinkedIn, Reddit\. \- ABM campaigns\. Outside of work, I love watching movies and reading books\. If you see me, you'd find me with a headphone listening to a podcast \(yes, the typical podcast\-listener on their walks\)\. Happy to chat on work or on the absurdities of life and living :\)

## Location

Bengaluru

## AI stack

claude

lovable

manus

meta

midjourney

notebooklm

## Work experience

Senior Content Generalist at Aftershoot, Mar 2026 \- Present · 8 mos, Remote

Product Marketing Alliance Insider Member at Product Marketing Alliance, Jan 2025 \- Present · 1 yr 10 mos

Marketing Advisor at Wooftreats, Apr 2024 \- Present · 2 yrs 7 mos, Gurugram, Haryana, India, \- A labour of love with no salary\. \- Help out a friend with marketing and creating demand for preservative\-free pet treats\. \- Launched on Blinkit in Delhi NCR and Bangalore\. \- Led a marketing team of 4 interns to develop blogs, social media content\.

Marketing at Hiver, Apr 2025 \- Jan 2026 · 10 mos, Bengaluru, Karnataka, India, Part of the core team that: \- Increased conversion rate from 2% to 8% on paid campaigns, tripling pipeline contribution\. \- Scaled search visibility 5x \(910k to 4\.3M impressions\)\. \- Reduced GTM content turnaround by 60% with AI\-driven workflow\. \- Created GPTs to create programmatic SEO pages end\-to\-end\. \- Improved positioning clarity → supported sales enablement with new battlecards\.

Consultant at Self\-Employed, Jan 2024 \- Jan 2026 · 2 yrs 1 mo, Remote, Consulted for a startups like FinanceOps\.ai, Airbase, Horizons, Verbatim, and Sybill on GTM, content marketing, and product marketing\. \- Designed positioning hierarchy \(ICP → Value props → Proof points\)\. \- Launched website messaging refresh across homepage \+ product pages\. \- Built a repeatable content workflow \(playbooks, messaging docs\)\. \- Worked on ebooks, guides, glossary, website copy, case studies\. \- Created competitive comparison pages \(Horizons vs Deel, Remote, Oyster\) to sharpen differentiation\. \- Reworked homepage and use\-case messaging to emphasize business outcomes \(compliance, speed, cost\-effectiveness\)\. \- Developed a conversion\-focused content framework, ensuring consistency across sales and marketing\. \- Worked on landing pages for Perplexity and Runway\. \- Ghostwrote for founders on LinkedIn\.

Product Marketing Manager at Multiplier, Jan 2022 \- Nov 2023 · 1 y 10 mo, Bengaluru

Product Marketing Associate at Scaler Academy, Oct 2020 \- Jan 2022 · 1 y 3 mo, Bengaluru

## Education

Master's degree, International Relations and Affairs, Jadavpur University

Bachelor of Arts \- BA, International Relations and Affairs, Jadavpur University

## Public links

- dramatic\-icicle\-9e9\.notion\.site: https://dramatic\-icicle\-9e9\.notion\.site/Hi\-I\-m\-Vasundhara\-f3435392d39b4c8487b2b3491f652947

[View the original profile](https://tal.club/meet/vasundhara-mukherjee)

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