Vasundhara M. profile photo 1 on Tal

Vasundhara M.

AI PMM | Product Marketing and Sales Enablement

Bengaluru

5+ years of work experience

Aftershoot
Mar 20268 mosPresent

Remote

Product Marketing Alliance
Jan 20251 yr 10 mosPresent

Wooftreats
Apr 20242 yrs 7 mosPresent

Gurugram, Haryana, India

- A labour of love with no salary. - Help out a friend with marketing and creating demand for preservative-free pet treats. - Launched on Blinkit in Delhi NCR and Bangalore. - Led a marketing team of 4 interns to develop blogs, social media content.
Hiver
Apr 202510 mosJan 2026

Bengaluru, Karnataka, India

Part of the core team that: - Increased conversion rate from 2% to 8% on paid campaigns, tripling pipeline contribution. - Scaled search visibility 5x (910k to 4.3M impressions). - Reduced GTM content turnaround by 60% with AI-driven workflow. - Created GPTs to create programmatic SEO pages end-to-end. - Improved positioning clarity → supported sales enablement with new battlecards.
Self-Employed
Jan 20242 yrs 1 moJan 2026

Remote

Consulted for a startups like FinanceOps.ai, Airbase, Horizons, Verbatim, and Sybill on GTM, content marketing, and product marketing. - Designed positioning hierarchy (ICP → Value props → Proof points). - Launched website messaging refresh across homepage + product pages. - Built a repeatable content workflow (playbooks, messaging docs). - Worked on ebooks, guides, glossary, website copy, case studies. - Created competitive comparison pages (Horizons vs Deel, Remote, Oyster) to sharpen differentiation. - Reworked homepage and use-case messaging to emphasize business outcomes (compliance, speed, cost-effectiveness). - Developed a conversion-focused content framework, ensuring consistency across sales and marketing. - Worked on landing pages for Perplexity and Runway. - Ghostwrote for founders on LinkedIn.
Multiplier
Jan 20221 y 10 moNov 2023

Bengaluru

Scaler Academy
Oct 20201 y 3 moJan 2022

Bengaluru

Vasundhara’s AI Stack

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Education

Jadavpur University

Master's degree, International Relations and Affairs

Jadavpur University

20182 yrs2020
Jadavpur University

Bachelor of Arts - BA, International Relations and Affairs

Jadavpur University

20153 yrs2018

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Headline

AI PMM | Product Marketing and Sales Enablement

About

In pursuit of becoming. To make my soul grow. That being said, I have 6+ years of experience in product and content marketing in startups like Scaler, Multiplier, and Hiver. I have also consulted for companies like Airbase, Verbatim Inc., FinanceOps, Horizons, and a bunch of other companies (NDA signed). My body of work spans: - Creating website copy on differentiated positioning, especially in a crowded market. - Working on assets like case studies, newsletters, battlecards, competitor analysis and frameworks. - Messaging frameworks for different ICPs. - Working on ad copy for Google, LinkedIn, Reddit. - ABM campaigns. Outside of work, I love watching movies and reading books. If you see me, you'd find me with a headphone listening to a podcast (yes, the typical podcast-listener on their walks). Happy to chat on work or on the absurdities of life and living :)

Location

Bengaluru

AI stack

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lovable

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Work experience

Senior Content Generalist at Aftershoot, Mar 2026 - Present · 8 mos, Remote

Product Marketing Alliance Insider Member at Product Marketing Alliance, Jan 2025 - Present · 1 yr 10 mos

Marketing Advisor at Wooftreats, Apr 2024 - Present · 2 yrs 7 mos, Gurugram, Haryana, India, - A labour of love with no salary. - Help out a friend with marketing and creating demand for preservative-free pet treats. - Launched on Blinkit in Delhi NCR and Bangalore. - Led a marketing team of 4 interns to develop blogs, social media content.

Marketing at Hiver, Apr 2025 - Jan 2026 · 10 mos, Bengaluru, Karnataka, India, Part of the core team that: - Increased conversion rate from 2% to 8% on paid campaigns, tripling pipeline contribution. - Scaled search visibility 5x (910k to 4.3M impressions). - Reduced GTM content turnaround by 60% with AI-driven workflow. - Created GPTs to create programmatic SEO pages end-to-end. - Improved positioning clarity → supported sales enablement with new battlecards.

Consultant at Self-Employed, Jan 2024 - Jan 2026 · 2 yrs 1 mo, Remote, Consulted for a startups like FinanceOps.ai, Airbase, Horizons, Verbatim, and Sybill on GTM, content marketing, and product marketing. - Designed positioning hierarchy (ICP → Value props → Proof points). - Launched website messaging refresh across homepage + product pages. - Built a repeatable content workflow (playbooks, messaging docs). - Worked on ebooks, guides, glossary, website copy, case studies. - Created competitive comparison pages (Horizons vs Deel, Remote, Oyster) to sharpen differentiation. - Reworked homepage and use-case messaging to emphasize business outcomes (compliance, speed, cost-effectiveness). - Developed a conversion-focused content framework, ensuring consistency across sales and marketing. - Worked on landing pages for Perplexity and Runway. - Ghostwrote for founders on LinkedIn.

Product Marketing Manager at Multiplier, Jan 2022 - Nov 2023 · 1 y 10 mo, Bengaluru

Product Marketing Associate at Scaler Academy, Oct 2020 - Jan 2022 · 1 y 3 mo, Bengaluru

Education

Master's degree, International Relations and Affairs, Jadavpur University

Bachelor of Arts - BA, International Relations and Affairs, Jadavpur University

Public links

dramatic-icicle-9e9.notion.site: https://dramatic-icicle-9e9.notion.site/Hi-I-m-Vasundhara-f3435392d39b4c8487b2b3491f652947