Headline

Spent a decade watching MSMEs outwork everyone and still lose. Now doing something about it | Building SniperThink

About

Most business owners I meet are working harder than anyone I know and still feel like they're losing ground. Not because they lack drive. But because their business runs on gut feel, WhatsApp forwards, and spreadsheets held together by one person who can't take a day off. I've spent the last decade in sales, business development, and growth across industries, across markets. And the same problem shows up everywhere in Indian MSMEs: tremendous potential, held back by the absence of systems. That's what brought me to SniperThink. We're building a complete business operating system for Indian MSMEs - not another isolated tool, but an ecosystem where sales, automation, intelligence, and operations all work together. Built specifically for Indian businesses, not adapted from software made for someone else's market. My role is to make the vision executable - sales, marketing, client success, and operations. I'm the person who takes what we're building and puts it in front of the businesses that need it most. If you run a business and you're tired of making decisions in the dark, let's talk! 📅 Book a demo: https://calendly.com/admin-sniperthink/walk-through-for-demos

Location

Dehradun

Work experience

Head of Business, Sales & Marketing at SniperThink, Jan 2025 - Present · 1 yr 7 mos, Noida, Uttar Pradesh, India, SniperThink is building India's business operating system for MSMEs — where sales, automation, intelligence, and operations work as one. My role is to make the vision executable: → Own the entire revenue function — pipeline, outreach, demos, proposals, and closing → Lead marketing, brand positioning, and market presence → Drive client success from pilot onboarding to full deployment → Build and lead the business-side team → Translate MSME pain points into product direction The mission: Give every Indian MSME the technology that only large corporations could afford until now.

Partner at Easy Build, Feb 2018 - Present · 8 yrs 6 mos, Dehradun, Uttarakhand, India, Easy Build is an interiors material supply company — sourcing and supplying materials to Architects, Interior Designers, and large-scale projects across India. Built and run from the ground up. This business taught me the real problems that come with scaling without systems — the same problems I'm now solving at SniperThink for thousands of MSMEs. → End-to-end vendor and supply chain management → Client relationships with architects, designers, and project contractors → Business development and key account management

Head Of Unit at Bikanervala Foods Pvt. Ltd., Jan 2017 - Jan 2018 · 1 yr 1 mo, Dehra Dun, Uttarakhand, India, KRA 1. Purchasing 2. Forecasting 3. Inventory Management 4. Cash flow and cash management 5. Hiring of staff, team building and staff management 6. Customer interaction and service 7. Complaint handling and guest feedback management 7. Up selling and marketing 7. Budgeted Sales target achievement 8. Budgeted operational profit

Guest Service Associate at WELCOMHOTEL THE SAVOY MUSSOORIE, Oct 2016 - Dec 2016 · 3 mos, Dehra Dun, Uttarakhand, India, 1. Coordination between Front Office and Housekeeping/ Engineering/ Business Center/ Spa/ Sales. 2. Coordination with foreign guests for their flight details for their smooth check in. 3. Coordinating with various Online/ National and International Travel Agents for the smooth reception of the guests. 4. Maintaining flow of work by Checking/ Updating/ Creating Reservation. 5. Active Participation and contributing in the Daily departmental Meetings to Exceed Guest Satisfaction. 6. Quoting room rates to the guest with the help of Best Available Rate Chart. 7. Guest care and situation handling over the phone call and in Person. 8. Contributed in Making the Rate calculation sheet in MS Excel for measuring and improving efficiency for the team.

Start-up Owner at Enzovo, Oct 2015 - Sep 2016 · 1 yr, Delhi, India, Tshirt printing business

Education

Master of Business Administration - MBA, Marketing, Institute of Management Technology, Ghaziabad

Bachelor of Science (BS), Hospitality and Hotel Administration, IHM Dehra Dun