Headline

Senior Experience Designer - Connect & Worksite at Best Buy™ India

About

Most products fail at UX not because designers are bad, but because no one gave design a seat at the strategy table. I've spent 8 years fixing that from the inside. Not by advocating louder in meetings, but by showing up with research, a point of view, and work that made the tradeoffs impossible to ignore. A few things I'm proud of: At Best Buy, I redesigned when and how users were asked to opt into notifications, moving the ask from a generic nudge to a contextually right moment. Push Opt-ins went up to 47%. That's not a design win. It's a timing win that design and product collaboration made possible. At Creativeland Asia, I led the UX for the NaMo App v3.0, a national-scale product with millions of concurrent users, where information architecture had to work across literacy levels, languages, and devices that most designers never test on and for Automobili Pininfarina, I designed the partner portal, asset dashboard, and iOS app for a car that costs more than most houses. Complexity at the top end of the market is its own design problem, one I found genuinely interesting. Here's what I think most designers get wrong: they treat AI as a faster pencil. It isn't. The next frontier isn't better UI, it's designing AI-powered systems that earn trust without needing to explain themselves at every step. I've been building towards that on every project I've touched in the last two years. The interface is the last 20%. The thinking is the other 80. If you're building a product where design needs to work harder than the roadmap allows, or if you're leading a team that's ready to treat UX as a strategic input rather than a production layer, I'd like to talk. Not about job specs. About the problem you're actually trying to solve. Let's connect.

Location

Bengaluru

AI stack

antigravity

claude code

cursor

gemini

lovable

v0

Work experience

Senior Experience Designer - Connect & Worksite at Best Buy™ India, Nov 2024 - Present · 1 y 11 mo, Bengaluru · Hybrid, • Contributing to the evolution of Best Buy Connect, an internal employee platform being transformed into a powerful AI powered intranet space to address organizational communication bottlenecks, streamline information sharing across 90K+ employees, and foster better collaboration and workplace efficiency. • Contributing to Worksite, a tool used by delivery agents to successfully complete customer deliveries. Identifying and addressing gaps in existing workflows while designing solutions for edge cases and new features, including route optimization, delivery efficiency, and other operational improvements. • Contributing to AI-driven personalization and growth strategies across Best Buy’s app and web experiences. Collaborate with product, engineering, and data teams to shape scalable UX solutions that enhance overall engagement, cart conversion, satisfaction and user retention. • Supporting the design vision for in-app personalization layers — surfacing context-aware recommendations to improve user satisfaction and app stickiness. • Actively engaging in crits, research synthesis, and experimentation — contributing to a culture of systems thinking and continuous improvement.

Master at Masters' Union, Oct 2023 - Present · 3 yrs 1 mo, Remote, Mentoring the next generation of graduates through hands-on Figma training, Design thinking and strategy, and real-world design critiques. • Designed and delivered project-based learning modules for students from diverse domains (strategy, AI, marketing, social media and product management). • Coached 100+ learners in Design thinking tools, UX principles, and growth-focused product thinking. • Created evaluation frameworks to assess students' usability decisions, storytelling in design, and systems awareness.

Creator at Noun Project, Jun 2018 - Present · 8 yrs 5 mos, Remote

Lead UI&UX Designer at Creativeland Asia, Jul 2022 - Oct 2024 · 2 yrs 4 mos, Mumbai, Maharashtra, India, Led cross-functional UX efforts across automotive, industrial manufacturing, entertainment, pharmaceuticals, government, and consumer-tech clients as part of an integrated design+brand team. Partnered with strategists and developers to craft digital experiences for Petromin X Pirelli, Piramal Pharma Solutions, Hirotec India, Prasar Bharti Waves OTT App and many more. Acted as a bridge between product thinking and brand storytelling — translating high-level narratives into scalable design systems.

Senior UI&UX Designer at Guava Creative Solutions, Aug 2020 - Jul 2022 · 2 yrs, Warangal, Telangana, India

UX/UI Designer at Creativeland Asia, Jul 2018 - Jul 2020 · 2 y, Mumbai

Textile Designer at KSR Handlooms Pvt Ltd, Jun 2015 - Jun 2016 · 1 y, Chirala, Andhrapradesh

Education

Master of Design, Visual Communication, INDIAN INSTITUTE OF TECHNOLOGY KANPUR

Bachelor of Design, Textiles, National Institute of Fashion Technology, India

Public links

vashishtaparikipandla.github.io: https://vashishtaparikipandla.github.io/Portfolio/