Headline

Enterprise GTM & Marketing Leader | Ex-Oracle ($1B+ Portfolio) | SaaS & Cloud | $25M+ Pipeline • 181% Quota | Product Marketing • ABM • AI GTM | India & Middle East

About

Enterprise Marketing Leader & GTM Strategist with 15+ years of experience steering global marketing for a $1B+ portfolio at Oracle across 150+ countries, influencing $25M+ in pipeline, achieving 181% sales quota, and delivering a $22M brand-led acquisition exit. I bridge technical cloud/SaaS positioning with commercial sales acceleration and deploy agentic AI systems to maximize marketing output and operational efficiency. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CORE PROOF POINTS & ENTERPRISE SCALE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ • $25M+ Pipeline Influenced: Drove multi-region pipeline across North America, EMEA, and APAC through integrated ABM, field marketing, and partner co-marketing. • 181% Sales Quota Attainment: Carried enterprise sales quota closing deals across tier-1 US institutions (e.g., Caltech, Purdue), ensuring deep alignment with sales cycles and opportunity progression. • $22M Acquisition Exit: Led Candela Labs' rebrand based on a 7-country VoC/NPS study, cited as a core value driver in its acquisition by Sapiens International (NASDAQ: SPNS). • Zero-to-One Growth: Co-founded Let's Talk Payments, scaling web traffic from 0 to 1M+ monthly visitors within 4 months before acquisition by Medici. • Page 1 Google Brand Defense: Neutralized competitor disinformation campaigns targeting Oracle's install base by authoring a VP-bylined counter-narrative ranking Page 1 on Google. • Tier-1 Ecosystems & AR: Managed analyst relations with Gartner, Forrester, and IDC; executed co-marketing with Microsoft (Gold Cloud Platform tier), IBM, and ServiceNow. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ AI & AGENTIC SYSTEMS BUILT ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ • Enterprise AI Governance: Project-managed 'Oracle Brand Bot', cutting manual compliance effort by 40% and improving editorial efficiency by 30%. • Autonomous GTM Signals: Built agentic AI pipelines (Apify/APIs) scanning enterprise hiring platforms to score buying intent and trigger outbound CRM cadences. • Analytics Automation: Automated reporting across Adobe Analytics and Eloqua, saving 15+ hours monthly while maintaining 35%+ email open rates. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ OPEN TO EXECUTIVE LEADERSHIP ROLES ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Roles: Head of Marketing | VP of Marketing | Global Marketing Director | Head of GTM & Product Marketing Locations: India | Middle East (UAE & Saudi Arabia) | Open to Relocation Contact: vaseem.ahmed.khan@gmail.com | +91-9916967326

Location

Bengaluru

AI stack

claude

gemini

grok

lovable

notebooklm

ChatGPT

Work experience

Consultant at Federation University Australia, Nov 2025 - Present · 1 yr, Remote, Advising student teams building AI-powered marketing products and tools, providing real-world strategic guidance at the intersection of AI capability and enterprise marketing practice. Responsibilities include evaluating AI marketing tool viability, advising on go-to-market strategy and positioning for emerging AI-driven products, and coaching on campaign strategy and marketing deliverables grounded in enterprise B2B marketing standards. This role sits at the crossroads of two areas I have spent years building expertise in: enterprise GTM strategy and practical AI adoption in marketing workflows.

Principal Product Manager / (Marketing) Strategy at Oracle, Nov 2019 - Oct 2025 · 6 yrs, Greater Bengaluru Area, Led global GTM strategy, field marketing, and external communications for Oracle’s $1B+ PeopleSoft & SaaS solutions portfolio across 150+ countries, serving as the commercial marketing partner to sales leadership to accelerate enterprise pipeline. • Pipeline & Revenue Growth: Influenced $25M+ in pipeline across North America, EMEA, and APAC by orchestrating account-based marketing (ABM), partner co-marketing programs, and sales enablement campaigns. • Brand Defense & Counter-Narrative: Identified and neutralized an aggressive competitor disinformation campaign; authored a VP-bylined strategic counter-narrative that ranked Page 1 on Google, protecting customer retention across the $1B+ install base. • AI & Workflow Automation: Project-managed Oracle Brand Bot from ideation to launch—deploying the team’s first GenAI brand compliance tool, reducing manual review effort by 40% and improving editorial turnaround by 30%. • Customer Advocacy & Sales Enablement: Directed the PeopleSoft Innovators Program and produced the PeopleSoft Chat podcast (15+ CIO/CTO episodes), generating 250+ customer validation assets actively deployed by sales to accelerate deal cycles and prove 38% cloud migration ROI. • Digital Reach & Lifecycle Engagement: Drove 88% YoY digital engagement growth (Google/Adobe Analytics) and maintained 35%+ sustained email open rates via Eloqua multi-touch nurture journeys. • Operational Leadership: Built content SOPs and governance workflows, trained 50+ global contributors on SEO best practices, and improved team operational efficiency by 30%.

Head Of Marketing at Nous Infosystems, Apr 2018 - Oct 2019 · 1 yr 7 mos, Bengaluru, Led global marketing operations, branding, and demand generation across North America, Europe, and India for an IT services and digital transformation firm, managing a $1M budget and leading a multi-disciplinary marketing team. • Demand Generation & Inbound Scale: Generated 144+ qualified enterprise leads in FY19 by scaling an organic inbound engine—building 1,650+ backlinks and driving 18% YoY organic traffic growth across North America and Eurasia. • Hyperscaler & Partner Co-Marketing: Orchestrated joint GTM and co-marketing programs with Microsoft, ServiceNow, and Agiloft, driving a 40% increase in qualified pipeline and achieving Microsoft Gold Cloud Platform Competency (top 1% global partner status). • Analyst & Media Relations: Positioned company capabilities with top-tier research firms, securing recognition from Forrester and Everest Group as an 'Innovator in Application Modernisation'; authored PR Newswire releases averaging 80M+ impressions per release. • Employer Brand Turnaround: Diagnosed and resolved an employer brand crisis by designing 'Mann Ki Baat' (an anonymous feedback and structured advocacy framework), elevating Glassdoor ratings from 2.3 to 3.6 in under 4 months. • Corporate Brand Architecture: Defined corporate visual identity, value pillars, and brand governance templates from scratch to support international enterprise expansion.

Sr. Marketing Manager (Digital & Brand Marketing) at Candela Labs, Oct 2015 - Apr 2018 · 2 yrs 7 mos, Bangalore, Led global brand transformation, product marketing, and field engagement across APAC and Africa for a BFSI enterprise technology firm, establishing market positioning that directly contributed to its $22M acquisition by Sapiens International (NASDAQ: SPNS). • Strategic Rebrand & Brand Equity: Diagnosed front-office positioning gaps suppressing enterprise deals; orchestrated the full corporate rebrand from AWPL to Candela Labs based on a 7-country VoC/NPS study, transforming market perception into an agile digital transformation leader. • High-Impact CXO Field Marketing: Designed and executed the company’s flagship CXO Roundtable in Singapore with IBM as a strategic co-marketing partner (MDF funded)—attracting 16 C-level insurance executives and generating 72 attributed customer deals ($5.8M in pipeline value) within 12 months. • Analyst & Media Relations: Engaged Gartner analysts to establish BFSI thought leadership and secured international press coverage (ANI News, Insurance Business USA), validating enterprise credibility across target markets. • Team & Operations Leadership: Managed a cross-functional 5-member team across PR, digital, events, and content; led CRM migration with multi-currency pipeline dashboards to instrument revenue attribution across 6 APAC markets.

Principal Consultant (Strategy & Brand Consulting) at Vertebrand Management Consulting, Nov 2013 - Dec 2014 · 1 yr 2 mos, Bangalore, Delivered brand architecture, market research, and GTM strategy consulting across three simultaneous automotive OEM mandates for Lucas-TVS subsidiaries, presenting strategic recommendations directly to C-suite and divisional leadership. • Brand Architecture & Strategy Consulting: Led the brand repositioning strategy for parent brand Lucas-TVS and conducted a VoC-driven brand architecture study for subsidiary INEL across 2/3-wheeler aftermarket dealer and mechanic networks. • Market Entry & Competitive Strategy: Directed primary market research across major industrial hubs to map competitive economics against players like Bosch and Purolator, developing full market entry, pricing, and distribution architecture for a new filter product line. • Research Rigor & Brand Equity Diagnosis: Conducted a comprehensive 6-state brand equity study for Delphi TVS that identified a 95% awareness vs. 25% brand-connect gap, directly reshaping the company's aftermarket marketing roadmap. • Omni-Channel Activation & Loyalty Programs: Built a 7-stream marketing and sales enablement plan (managing a ₹42.59 lakh pilot budget) encompassing distributor certifications, workshop meets, and mechanic loyalty programs benchmarked against leading industry programs.

Education

Masters in Engineering Management, Ohio University

Master's in Business Administration, Ohio University

Public links

github: https://github.com/vaseem-ahmed-khan