---
title: "Vasanthra Mahendran - Team Lead - Social Media Analytics | Customer Experience in India | Tal"
description: "Meet Vasanthra Mahendran, Social Media Insights at Paytm | Governance and Analytics | EX-WPP based in India. AI stack includes claude, grok, and meta."
image: "https://tal.club/meet/vasanthra-mahendran/share-image"
---

# Vasanthra Mahendran on Tal

## Headline

Social Media Insights at Paytm \| Governance and Analytics \| EX\-WPP

## Location

India

## AI stack

claude

grok

meta

## Work experience

Team Lead \- Social Media Analytics \| Customer Experience at Paytm, Mar 2026 \- Present · 7 mos, Bengaluru, Karnataka, India, \- Preventing churn in at\-risk segment through proactive social media escalation response & strategic resolution \- Managing critical escalations weekly across Social Media, NCH, Nodal, and Email channels with 95% SLA adherence while maintaining quality at scale \- Converting support interactions into product adoption opportunities for Paytm Assure, Paytm Checkin, and Paytm Travel Pass \(Assure adoption among customers, reduction in repeat escalations\)

Lead Data and Insights at Vailos, Jul 2025 \- Mar 2026 · 9 mos, United Kingdom, \- Execute strategic B2B lead generation initiatives for Vailos, a ARC flash and FR PPE manufacturer, identifying and qualifying high\-value opportunities across the UK and Europe to support revenue growth\. \- Conduct in\-depth market research to analyze industry trends, identify growth opportunities, and map target accounts within contract and industrial segments Successfully built and managed a B2B prospect database of 600\+ contract companies and 1,500\+ key contacts for high intent outbound prospecting within 6 months\. \- Utilize tools such as Cognism, Lusha, and LinkedIn Sales Navigator to prospect and engage decision\-makers, and key influencers, driving pipeline growth and market expansion

Account Manager at Grey Group, Mar 2023 \- Jun 2025 · 2 yrs 4 mos, India

Sr\. Social Listening and Insights Analyst at Grey Group, Aug 2022 \- Mar 2023 · 8 mos, Bengaluru, Karnataka, India

Analyst at Grey Group, May 2021 \- Aug 2022 · 1 yr 4 mos, Bangalore Urban, Karnataka, India, Social Listening and Insights, O\.R\.M\.

Student Intern at natrunai studios, Jan 2020 \- Feb 2020 · 2 mos, Greater Chennai Area

Radio Host \| Listenership Metrics at Olive Suno Radio Network, Oct 2018 \- May 2021 · 2 yrs 8 mos, Doha, Qatar

## Education

M\. A\., Mass Communication/Media Studies, M\.O\.P\. Vaishnav College For Women \- India

[View the original profile](https://tal.club/meet/vasanthra-mahendran)

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