Vasanthra Mahendran
Social Media Insights at Paytm | Governance and Analytics | EX-WPP
India
8+ years of work experience
Mar 20267 mosPresent
Bengaluru, Karnataka, India
- Preventing churn in at-risk segment through proactive social media escalation response & strategic resolution
- Managing critical escalations weekly across Social Media, NCH, Nodal, and Email channels with 95% SLA adherence while maintaining quality at scale
- Converting support interactions into product adoption opportunities for Paytm Assure, Paytm Checkin, and Paytm Travel Pass (Assure adoption among customers, reduction in repeat escalations)
Jul 20259 mosMar 2026
United Kingdom
- Execute strategic B2B lead generation initiatives for Vailos, a ARC flash and FR PPE manufacturer, identifying and qualifying high-value opportunities across the UK and Europe to support revenue growth.
- Conduct in-depth market research to analyze industry trends, identify growth opportunities, and map target accounts within contract and industrial segments Successfully built and managed a B2B prospect database of 600+ contract companies and 1,500+ key contacts for high intent outbound prospecting within 6 months.
- Utilize tools such as Cognism, Lusha, and LinkedIn Sales Navigator to prospect and engage decision-makers, and key influencers, driving pipeline growth and market expansion
Mar 20232 yrs 4 mosJun 2025
India
Aug 20228 mosMar 2023
Bengaluru, Karnataka, India
May 20211 yr 4 mosAug 2022
Bangalore Urban, Karnataka, India
Social Listening and Insights, O.R.M.
Jan 20202 mosFeb 2020
Greater Chennai Area
Oct 20182 yrs 8 mosMay 2021
Doha, Qatar
Vasanthra’s AI Stack
Education
M. A., Mass Communication/Media Studies
M.O.P. Vaishnav College For Women - India
20192 yrs2021
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