---
title: "Varun Peru - Product Designer in Bengaluru | Tal"
description: "Meet Varun Peru, Product Designer · Fintech & 0→1 · Redesigned MTF at AngelOne for 460K+ users · Founder, Good Habits Club based in Bengaluru. AI stack includes claude code, gemini, and midjourney. Explore public work links including varunperu.framer.website."
image: "https://tal.club/meet/varun-peru/share-image"
---

# Varun Peru on Tal

## Headline

Product Designer · Fintech & 0→1 · Redesigned MTF at AngelOne for 460K\+ users · Founder, Good Habits Club

## About

Graduating with a B\.Tech in Engineering Science from IIT Hyderabad, I have built a career focused on product design and interaction design\. As a Product Designer at Angel One, I reframed complex financial challenges into user\-centric solutions, redesigning key features for 460K\+ active users and addressing critical issues in the Margin Trading Facility\. My work reduced support tickets by 17% QoQ and improved user task efficiency significantly\. Previously, I founded Good Habits Club, a consumer products business, where I led 0\-to\-1 product development, supply chain operations, and community growth, achieving a 92% reorder rate across 5,243 members in 35 cities\. My goal is to create scalable, user\-focused designs that simplify decision\-making and foster meaningful behavioral change\.

## Location

Bengaluru

## AI stack

claude code

gemini

midjourney

notion

ChatGPT Images

Wispr Flow

## Work experience

Product Designer at Angel One, Dec 2022 \- Present · 3 yrs 10 mos, Bengaluru, Karnataka, India, • Reframed a "fix the dashboard" request into a broader financial\-trust problem by analyzing 16,000\+ support interactions and conducting 40\+ user interviews, leading the redesign across 9 Android and iOS surfaces as the sole designer for 460K\+ active users and ₹8,200 Cr\+ in monthly leveraged exposure\. • Reduced MTF support tickets by 17% QoQ and pledging\-confusion complaints by 31%, while improving key user tasks by reducing time\-to\-understand shortages by 34% and time\-to\-identify at\-risk positions by 41%\. • Challenged a proposed incremental pledging solution and advocated for a more comprehensive redesign; validated the approach through in\-person user research in Mumbai before launch\. • Led the redesign of Profit & Loss reporting across 6 surfaces serving 2\.4 lakh active traders over three quarters; the work was personally reviewed and recognized by the company's MD & CEO\. • Established the design review and validation framework for 12 business\-critical features, reducing iteration cycles by 30% through earlier stakeholder alignment while maintaining 100% DAT closure\. • Drove design\-system adoption across 40\+ components and 8 workflows, creating reusable patterns that reduced custom component variations by 30% and lowered future design effort by 25%\. • Presented the lending redesign as a strategic initiative in quarterly leadership reviews and delivered a talk, "Profits and Losses of a Redesign," at the company Design Summit\.

Founder at Good Habits Club, Sep 2024 \- Mar 2026 · 1 yr 7 mos, Bengaluru, Karnataka, India, • Built and operated a 0\-to\-1 consumer products business spanning product development, supply chain operations \(sourcing, printing, fulfillment\), brand, and community growth; launched 6 SKUs across 4 bundles, reaching 5,243 members across 35 cities with a 92% reorder rate and zero paid acquisition\. • Led end\-to\-end execution across product, operations, and growth, developing hands\-on expertise in customer discovery, positioning, logistics, and community\-led distribution\. • Deliberately wound down the business in May 2026 to transition full\-time into product design\.

Visual & UI Design at Teachmint, Nov 2021 \- Oct 2022 · 1 yr, Bengaluru, Karnataka, India, • Led the design of admin and principal\-facing platforms for a global edtech ecosystem serving 15M\+ users across 30 countries, establishing reusable UI patterns that improved consistency and accelerated product development\.

Design Lead at Mad Over Marketing \(M\.O\.M\), Mar 2021 \- Dec 2021 · 10 mos, South Mumbai, Maharashtra, India, • Led the visual identity and redesigned the design system for the Mommy Awards, creating a cohesive brand experience for one of India's premier recognitions of creative brands and agencies\.

## Education

Bachelor of Technology, Engineering Science, Indian institute of technology Hyderabad

## Public links

- varunperu\.framer\.website: https://varunperu\.framer\.website/

[View the original profile](https://tal.club/meet/varun-peru)

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