Headline

Product Designer · Fintech & 0→1 · Redesigned MTF at AngelOne for 460K+ users · Founder, Good Habits Club

About

Graduating with a B.Tech in Engineering Science from IIT Hyderabad, I have built a career focused on product design and interaction design. As a Product Designer at Angel One, I reframed complex financial challenges into user-centric solutions, redesigning key features for 460K+ active users and addressing critical issues in the Margin Trading Facility. My work reduced support tickets by 17% QoQ and improved user task efficiency significantly. Previously, I founded Good Habits Club, a consumer products business, where I led 0-to-1 product development, supply chain operations, and community growth, achieving a 92% reorder rate across 5,243 members in 35 cities. My goal is to create scalable, user-focused designs that simplify decision-making and foster meaningful behavioral change.

Location

Bengaluru

AI stack

claude code

gemini

midjourney

notion

ChatGPT Images

Wispr Flow

Work experience

Product Designer at Angel One, Dec 2022 - Present · 3 yrs 10 mos, Bengaluru, Karnataka, India, • Reframed a "fix the dashboard" request into a broader financial-trust problem by analyzing 16,000+ support interactions and conducting 40+ user interviews, leading the redesign across 9 Android and iOS surfaces as the sole designer for 460K+ active users and ₹8,200 Cr+ in monthly leveraged exposure. • Reduced MTF support tickets by 17% QoQ and pledging-confusion complaints by 31%, while improving key user tasks by reducing time-to-understand shortages by 34% and time-to-identify at-risk positions by 41%. • Challenged a proposed incremental pledging solution and advocated for a more comprehensive redesign; validated the approach through in-person user research in Mumbai before launch. • Led the redesign of Profit & Loss reporting across 6 surfaces serving 2.4 lakh active traders over three quarters; the work was personally reviewed and recognized by the company's MD & CEO. • Established the design review and validation framework for 12 business-critical features, reducing iteration cycles by 30% through earlier stakeholder alignment while maintaining 100% DAT closure. • Drove design-system adoption across 40+ components and 8 workflows, creating reusable patterns that reduced custom component variations by 30% and lowered future design effort by 25%. • Presented the lending redesign as a strategic initiative in quarterly leadership reviews and delivered a talk, "Profits and Losses of a Redesign," at the company Design Summit.

Founder at Good Habits Club, Sep 2024 - Mar 2026 · 1 yr 7 mos, Bengaluru, Karnataka, India, • Built and operated a 0-to-1 consumer products business spanning product development, supply chain operations (sourcing, printing, fulfillment), brand, and community growth; launched 6 SKUs across 4 bundles, reaching 5,243 members across 35 cities with a 92% reorder rate and zero paid acquisition. • Led end-to-end execution across product, operations, and growth, developing hands-on expertise in customer discovery, positioning, logistics, and community-led distribution. • Deliberately wound down the business in May 2026 to transition full-time into product design.

Visual & UI Design at Teachmint, Nov 2021 - Oct 2022 · 1 yr, Bengaluru, Karnataka, India, • Led the design of admin and principal-facing platforms for a global edtech ecosystem serving 15M+ users across 30 countries, establishing reusable UI patterns that improved consistency and accelerated product development.

Design Lead at Mad Over Marketing (M.O.M), Mar 2021 - Dec 2021 · 10 mos, South Mumbai, Maharashtra, India, • Led the visual identity and redesigned the design system for the Mommy Awards, creating a cohesive brand experience for one of India's premier recognitions of creative brands and agencies.

Education

Bachelor of Technology, Engineering Science, Indian institute of technology Hyderabad

Public links

varunperu.framer.website: https://varunperu.framer.website/