Headline

Building Lumio

About

With over a decade of experience, I've built a career rooted in a deep passion for consumer insights and brand strategy. From starting as an intern at Ogilvy to leading creative strategy, media buying, and community building at Experience Commerce, I’ve gained diverse expertise across multiple facets of marketing. My time at TI Cycles of India allowed me to drive the brand positioning and launch of electric vehicles, further sharpening my strategic skills. Now, as Brand Head for POCO Smartphones, I lead a high-performing team, creating impactful campaigns that forge stronger connections between brands and consumers. Throughout my journey, I’ve discovered the transformative power of marketing to shape brands and drive meaningful results.

Location

Bengaluru

Work experience

Head of Marketing at Lumio, Oct 2025 - Present · 1 yr 1 mo, Bengaluru, Karnataka, India

Head of Brand Marketing at POCO India, May 2022 - Oct 2025 · 3 yrs 6 mos, Bengaluru, Karnataka, India, My experience at POCO involves handling Brand Strategy, Media Buying, Community Building, Social Media Marketing across channels, Product Marketing and IP & Partnerships.

Head Of PR, Brand and Digital Marketing (Cycles and EV Business) at TI Cycles of India, Jan 2021 - May 2022 · 1 yr 5 mos, Chennai, Tamil Nadu, India, Led the below functions for both Cycles and EV business. - Brand Strategy - Digital Marketing - Product Marketing - Content Creation - Partnerships - Community Events for Track & Trail and Montra

Client Solutions Director at 22feet Tribal Worldwide, Mar 2019 - Jan 2021 · 1 yr 11 mos, Bengaluru Area, India, Brands Managed: Toyota India | Lexus India | Zoya Jewels Key Tasks and Responsibilities : GTM for Product Launches Always on Content Planning Media Strategy Team Management New Business Development and Pitches Website/ Product Management Films and Shoots

Deputy Manager - Digital at TI Cycles of India, Apr 2017 - Nov 2018 · 1 yr 8 mos, Chennai Area, India, Key Tasks and Responsibilities: 1. Work with the Marketing and Performance Cycles team on overall strategy for each of their brands on digital. 2. Leading the Omni Channel initiative across 200+ Exclusive store across the country. 3. Liaison with Digital, Tech and Creative agency and getting the long term plans on digital and the monthly campaign plans for each brand. 4. Look for new ways to keep our brands relevant and fresh on Digital. 5. Work on content creation plans with Agency and Brand Managers. 6. SEO and SEM Planning and Execution across our Websites. Awards & Achievements: 1. Best Marketing Activity 2017 awarded at a Group level conference for our brand Roadeo 2. Q3 Performer of the year award for quick turnaround in Project Management

Education

Master of Business Administration (M.B.A.), Marketing/Marketing Management, General, CMR University

Bachelor of Business Administration (BBA), Marketing, CMR University