Headline

Senior Director - Growth & Marketing | NoBroker | ConvoZen AI | Marketplace Growth | Voice AI | Product Marketing

About

Growth and marketing leader with 13+ years of experience driving revenue, user acquisition, and product growth for app-based consumer and B2B products. Currently leading marketing across three businesses at India’s first proptech unicorn - the core real estate & home services business, a B2B AI SaaS platform (ConvoZen AI), and NoBrokerHood (Apartment community platform). Proven track record of building new products from zero to significant revenue contribution, optimising full-funnel user journeys, and scaling high-performing teams. Founding member at NoBroker. Deep expertise across performance marketing (Google, Meta, LinkedIn), CRM and lifecycle management, content-led growth, app growth (organic + paid), and product marketing. Experienced in cross-functional collaboration with product, engineering, payments, analytics, legal, and compliance teams.

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

lovable

meta

metaai

Work experience

Senior Director - Marketing and Growth at NoBroker.com, Jul 2025 - Present · 1 yr 2 mos, Bangalore Urban

Product Marketing & Growth at ConvoZen, 2023 - Present · 3 yrs 8 mos, Bengaluru, Karnataka, India

Director - Marketing and Growth at NoBroker.com, Oct 2022 - Mar 2026 · 3 yrs 6 mos, Bengaluru

Associate Director - Marketing and Growth at NoBroker.com, Oct 2021 - Oct 2022 · 1 yr 1 mo, Bengaluru

Manager - SEM at TheLabelLife.com, Jun 2014 - Apr 2015 · 11 mos, Mumbai Area, India, Digital Marketing for - The Closet Label | The Home Label | The Trunk Label ➢ Creating Digital Media plan as per monthly objective & to ultimately ensure better MoM performance using Search, Display & Social paid channels. ➢ Ensuring that every channel is utilised in a proper way with all latest features such as Google Shopping, Dynamic Remarketing, and Lookalike Audiences etc. ➢ Co-ordinating with Merchandisers to keep marketing efforts in sync with Inventory Status and New Product Launches. ➢ Co-ordinating with content & Design team to ensure the timely delivery of creatives for marketing efforts. ➢ Helping content and design team in other marketing channels such as Email Marketing, Content Marketing/Blogs etc. ➢ Planning and executing offers and promotions to acquire new customers and increase the share of returning customers while ensuring the feasibility. ➢ Helping tech team in understanding user behaviour, and making user experience seamless. ➢ Helping Accounts & Ops team by creating MIS for the month.

Account Manager at Kapsica Media, Nov 2012 - Jun 2014 · 1 yr 8 mos, Pune Area, India, * Creating and managing Search Engine Marketing Campaigns as per the budget allotted by client. * To make use of various search engines to maximize the performance of campaigns primarily Google and Bing/Yahoo. * Using display network as per the client objective viz. Branding, Direct Sales, Traffic. Optimisation of those campaigns with proper analysis of placements. * Planning and Execution of Youtube campaigns to expand the reach and engage more audiences with precise targeting so as to achieve the goal. * Daily/Weekly/Monthly reporting to analyse and improvise the account performance. Apart from Adwords/Bing reports, analysis of other reports such as heatmap etc. * Landing Page / Website optimization assistance to achieve maximum level of user satisfaction and to lower the bounce rate. * Assisting clients to improve their overall marketing & branding process by suggesting various marketing activities ranging from social media campaigns to offline advertisements. * Creating and managing social media campaigns for few clients on Facebook. * Product Listing Ads Setup and Optimisation from scratch with Feed creation and modification. * Using Remarketing And Dynamic remarketing to target visitors of site effectively by implementing strategies like cross category marketing / cross brand marketing. * Worked on clients from following verticals – o Apparel o Real Estate o Jewellery o Travel & Tourism o E-Commerce o BFSI o Publishing

SEM Associate at Kapsica Media, Aug 2012 - Nov 2012 · 4 mos, Pune Area, India

Education

Master of Business Administration - MBA, Global Executive MBA, SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney

Executive Education Program, Digital Business Models & Strategy, Digital Transformation, Indian Institute of Management Bangalore