---
title: "Varun Kukreja - Lead(UK Market) - Content, Production & Gen AI in Mumbai | Tal"
description: "Meet Varun Kukreja, Pocket FM | The Zoom Studios | MTV | MAHE based in Mumbai. AI stack includes claude, elevenlabs, and minimax."
image: "https://tal.club/meet/varun-kukreja-1/share-image"
---

# Varun Kukreja on Tal

## Headline

Pocket FM \| The Zoom Studios \| MTV \| MAHE

## Location

Mumbai

## AI stack

claude

elevenlabs

minimax

openai

Kling AI

Wispr Flow

## Work experience

Lead\(UK Market\) \- Content, Production & Gen AI at Pocket FM, Apr 2024 \- Present · 2 yrs 7 mos, Bengaluru, Karnataka, India · Hybrid

Lead at Pocket FM, 2023 \- Apr 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India · Hybrid, Creative strategist and storyteller with 8\+ years of experience in shaping content ecosystems across TV, digital, audio, and emerging AI formats\. As Content & Production Lead at Pocket FM, I've built market\-specific content strategies for the UK and US, pioneered multi\-cast audio formats, and built AI\-driven production pipelines that cut turnaround times while elevating quality\. My journey spans from driving prime\-time hits like MTV Roadies and Splitsvilla to delivering brand\-first narratives at Zoom Studios, blending data\-backed insights with bold creative decisions\. I thrive at the intersection of content, technology, and audience psychology—turning concepts into experiences that resonate, retain, and inspire\.

Manager \- Branded Content @ Zoom Studios at Times Network, Jun 2022 \- Aug 2023 · 1 yr 3 mos, Mumbai, Maharashtra, India

Assistant Ad Sales Manager at IVM Podcasts, Jan 2022 \- May 2022 · 5 mos, Mumbai, Maharashtra, India

Associate Producer at Viacom18 Media Private Limited, Mar 2019 \- Jan 2022 · 2 yrs 11 mos, Mumbai Metropolitan Region, As an Associate Producer, I was deeply involved in the development and execution of several flagship reality shows including MTV Roadies Real Heroes, MTV Splitsvilla 12, Roadies Revolution, and Splitsvilla X3\. My responsibilities spanned the entire content pipeline — from ideation during pre\-production, to overseeing the shoot and team coordination during production, and supervising edits and packaging during post\-production\. Key contributions: Successfully conceptualized and developed the pitch for MTV Roadies Season 18: Journey in South Africa, aligning with evolving audience tastes and international standards\. Collaborated closely with creative directors, writers, editors, and on\-ground teams to ensure each episode met the network’s storytelling, aesthetic, and engagement benchmarks\. Worked with the Branded Content Team to ideate and design custom show concepts, decks, and integrations tailored to partner brands — ensuring content aligned with both brand identity and MTV’s youth\-centric appeal\.

Creative Trainee at Viacom18 Media Private Limited, Jun 2018 \- Mar 2019 · 10 mos, As a Creative Trainee, I gained hands\-on experience with reality content creation across various stages of production while working on MTV Splitsvilla X1 and MTV Elevator Pitch\. The role provided foundational training in understanding India’s youth content landscape and the dynamics of unscripted storytelling\. Key highlights: Developed a strong grasp of what resonates with young audiences, particularly across Tier 1, 2, and 3 cities\. Contributed to storyboarding, scripting, casting briefs, content research, and basic post\-production workflows\. Supported the core team in building innovative, engaging formats aligned with MTV’s brand ethos

Corporate Communications Intern at TAFE \- Tractors and Farm Equipment Limited, May 2017 \- Jul 2017 · 3 mos, Tamil Nadu, India

## Education

Bachelor of Arts \(B\.A\.\), Communication and Media Studies, Manipal Academy of Higher Education

Master of Arts \- MA, Media and Communication, Manipal Academy of Higher Education

[View the original profile](https://tal.club/meet/varun-kukreja-1)

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